Best Foot Forward - Pedestrian Safety Campaign to Change Driver Yielding Behavior at Crosswalks
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This document discusses pedestrian safety issues in Central Florida and the Best Foot Forward program's efforts to address them. Central Florida cities rank among the most dangerous places to walk, with over 900 pedestrian crashes and injuries annually. The Best Foot Forward program aims to increase driver yielding at crosswalks through enforcement, education, and engineering improvements. It tracks driver yield rates at specific crosswalks over time, finding some sites have seen yield rates double from 13% to 58% since the program launched in 2012. The program partners with local groups and encourages community involvement to continue improving pedestrian safety.
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Best Foot Forward - Pedestrian Safety Campaign to Change Driver Yielding Behavior at Crosswalks
- 2. Metropolitan Areas Ranked as the Most Dangerous Places to Walk 1. Orlando-Kissimmee-Sanford 3. Palm Bay-Melbourne-Titusville, FL 2. Daytona Beach-Deltona-Ormond, FL 4. North Port-Sarasota-Bradenton, FL iyield4peds.org
- 3. ON AVERAGE: 19 PEOPLE ARE STRUCK BY A DRIVER EACH WEEK 3 INCLUDES ALL CITIES AND TOWNS PEDESTRIANS Crashes + Fatalities 2013 2014 2015 2016 2017 2018 Counties Orange 636 707 655 638 725 662 Osceola 99 103 145 148 132 127 Seminole 131 136 137 125 146 146 Total 866 946 937 911 1,003 935 Equivalent to two 747 jumbo jets crashing in Central Florida every year Source: Florida Dept. of Hwy. Safety and Motor Vehicles
- 5. PEOPLE ARE CARELESS 5 CARELESS DRIVING CARELESS WALKING & BIKING CARELESS DESIGN
- 6. THE STREETS OF METRO ORLANDO Real-life Game of Frogger iyield4peds.org
- 7. iyield4peds.org THE NEED FOR SPEED
- 8. THERE’S A LANGUAGE GAP 8 L
- 9. 9 Words were coined during the golden age of the automobile, the 1930s thru the 1960s, by the transportation experts THERE’S A LANGUAGE GAP
- 10. 10 THERE’S A LANGUAGE GAP We think like drivers because most of us are drivers
- 12. Launch of Best Foot Forward for Pedestrian Safety: June 2012 12 No longer accepting that pedestrian and bicyclist injuries or fatalities are inevitable. PUTTING OUR BEST FOOT FORWARD
- 13. »Short term objective: increase driver yield rates to 50% on roads posted 35 mph and less »Long term objective: achieve a 5% increase on driver yield rates year over year THE METRICS ; MAKING STREETS SAFER BY GETTING MORE DRIVERS TO YIELD TO PEOPLE IN CROSSWALKS THE PROGRAM
- 14. IDENTIFY THE CROSSWALKS TO TRACK DRIVER YIELDING BEHAVIOR • Unsignalized crosswalk • Enforceable • Engineering needs • Geographically dispersed • Close proximity to schools, LYNX bus stops or SunRail • Located near high crash corridors • Cross section of road speeds
- 15. ENGINERING RECOMMENDATIONS Signage Guide Roads 40mph+ Signs could be used as stand alone or in combination BFF Coalition Recommendations 4 5 6 7 Roads 40mph and higher could be a combination 1 4 5 Roads 35mph and less 8 For signalized intersections
- 16. MEASURING DRIVER YIELDING BEHAVIOR - BASELINE DATA Crosswalk Speed Yield Rate (2012) Woodbury Rd. & Mallory Circle 35 mph 8% Lake Underhill Rd. & Palmer St. 35 mph 15% W. Oak Ridge Rd. & Tampa Ave 40 mph 4% International Dr. & Austrian Ct. 40 mph 13%
- 18. WHERE ARE THE CROSSWALKS?
- 19. 1 2 3
- 21. Florida law: As long as there is at least one street between traffic lights, a pedestrian may legally cross outside of a crosswalk. iyield4peds.org IS THIS LEGAL?
- 22. Ticket: $64.00 iyield4peds.org FLORIDA LAW FOR PEOPLE TRAVELING BY FOOT
- 23. $164 citation and 3 points on your driver’s license iyield4peds.org FLORIDA’S DRIVER YIELD LAW
- 24. FLORIDA’S DRIVER YIELD LAW iyield4peds.org $164 citation and 3 points on your driver’s license
- 25. 20% of fatalities in a marked crosswalk iyield4peds.org FLORIDA’S DRIVER YIELD LAW $164 citation and 3 points on your driver’s license
- 26. iyield4peds.org ENFORCEMENT: OPERATION BEST FOOT FORWARD
- 27. Orlando Police Department & Orange County Sheriff’s Office Since June 30, 2012 Total Warnings 4,434 Total Citations 3,190 Total Warnings & Citations 7,624 iyield4peds.org OPERATION BEST FOOT FORWARD International Dr. & Austrian Ct. Pine Hills Rd. & El Trio Way
- 29. . . Walk n’ Roll Back to School Fair Orlando Health Trauma Team Walk to School Day Crossing Guard Appreciation Day
- 33. 33
- 34. DRIVERS ARE STOPPING FOR PEOPLE IN CROSSWALKS ORANGE COUNTY & CITY OF ORLANDO 34
- 35. TRACKING PROGRESS: % DRIVERS YIELDING TO PEOPLE CROSSING Yield Rate: 58%Yield Rate: 13% August 2013 June 2015 LAKE UNDERHILL RD. & PALMER ST 35
- 36. TRACKING PROGRESS: % DRIVERS YIELDING TO PEOPLE CROSSING 36
- 37. Keep up with Best Foot Forward on Social Media: @BestFootOrlando PUTTING YOUR BEST FOOT FORWARD Tell people about the driver yield law. Refer a friend or group to get involved Subscribe to the newsletter by going to iyield4peds.org Bumper sticker your car Call the city or county about crosswalk or lighting issues at 311
Editor's Notes
- Crosswalks are continuations of the sidewalks across the intersection. Legal definition is “continuation of the parallel lines of the sidewalk across the roadway,” whether they are marked or not, and whether or not there is a stop sign or signal.
- Crosswalks are continuations of the sidewalks across the intersection. Legal definition is “continuation of the parallel lines of the sidewalk across the roadway,” whether they are marked or not, and whether or not there is a stop sign or signal.
- Crosswalks are continuations of the sidewalks across the intersection. Legal definition is “continuation of the parallel lines of the sidewalk across the roadway,” whether they are marked or not, and whether or not there is a stop sign or signal.
- Follow directions of the signal – don’t start crossing if the walk signal is red or already counting down
- Let’s start with some education
- Over 111 million people engaged since BFF launched in 2012 88 million Traditional Media (newspaper & TV outlets) Media Ad Value: $13,720,467 to date 17 million Social Media Impressions 6 million Website, Newsletters and Community Outreach 200+ presentations and events to HOAs, community groups, schools, etc.