Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Bespoke Article
1. FEATU R E
THE
AGE OF
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Tailormade, custom-
made, handcrafied -
these are terms that have
stowLy but surely been
winding themselves into
our everyday vocabuLary.
Encompassing the
spirit of aLl of the above
descriptions is the word
"bespoke'l
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WORDS
OUINTELTA
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2. FEATURE
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Personalised straps and betts
Apowerfttlmctrkofluxtn.v,... ',1,. ,,',:,,, , , ,,
designing your very own shirt,
sttit, shoes or accessories is a way
to embrace your personalflair.
THE
DAZ ZLI NG
RETURN OF
BESPOKE
WATCHES
Centuries before mass production, the
creativity of craftsmen was limitecl onLy by
their imaqination and technicat cpabitities
Much liLe the cliens they frued. their
ambitions and ideas were truly slxctacutar
Ths terms "series'. 'tine' and 'cotL€tions" were
never uttered.
But m mass production begin to take root
in the earty 19oos, the age of bspole watches
faded Then Gme the qu&tz revotution - a
trchnoLogy that almost stirety snutred out the
incredibLe bespoke watch makinq iodustry.
ln a strange turn of events. disillusionment
with mass production set in. From the earty
aooos, the ideats of individualisnr began to
take root. A1d with pspte relecting the herd
mentatity. bespokewatch pieces began to
make a comeback
delacer a company that embodies
craftsmanship, exctusivity and the avant-
9arde, 9w the trend and hetped hasten the
revivat of the fine art ot bespoke pises
With production faciljties in Genevd,
delacour crafts bespoke piecs within artisn
houses. Eeaus of the complexity and
Creatinq your signaiure took
trchnica[ expertise needed for customitu]tion,
the average production time for a custonlised
delacour piececan be up to 12o hours. The
waiting time ranges from thre to 12 mmths.
clepencling on the ctient's requirements ilch
as gmstone settrngs and hand-engraved
rnutariats on the watch parts.
'Most of our clients are from Singalilre
and Indonesia. with increasd interst from
Metnam, Tlraitand and Clrina: says Ron Ho.
delacou/s ApAC marketing manacrer She
rtra{ts a most memornble client; 'He macle
h's 6rst mrtlion and smoked a Havand crgar
to celebrate Wanting to evrur the momst
forever, he packed the remaining cigar atong
with its [@se Havana teaves to deLacour. We
made a bespoke watch with the Hnvana [eaves
infused into a dial Novwhenever he tooks at
lhe delacour timepiece on his wrist, it evokes
all the emotions and memories of the time he
made his first success."
At delacour, a simple customisecl
timepise stets at SGD 25.ooo to 30.ooo whiLe
true bespoke pitres could set you back by
more than Sl mittion.
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