Fifth session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Round-table with experienced managers and trouble-shooting Author: Bernard Van Isacker Website: http://web2llp.eu/training/pilot-online-session-5-roundtable

1. Experience
in using social media
28 May 2013

2. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Main specialisation in SEM = SEO+SEA+SMO
Social focus
o ICT enabling people with disabilities during education, job seeking and
employment
o Special interest in basic ICT and ICT-based assisted technology (AT) skills
training
o We coordinate 3 projects:
2 KA3-ICT projects (ViPi – basic ICT skills trainings, SGSCC – post ViPi
focused on social competence training using ViPi tools)
1 Leonardo Da Vinci Development of Innovation Project (ATLEC – ICT
based assisted technology knowledge)
About us

3. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
What do we want to disseminate as a project?
Updates on our project work: news current affairs of projects
Surveys or analyses we prepared.
Final deliverables that are ready to go out: downloads, software
Organisation of an event, either local or European
Presentations made at events
Pictures of events
Videos of the project and or of events
Reaching out to press/media
Other ideas?
What?

4. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Twitter app + aggregators like TweetDeck
Slideshare
Facebook
YouTube
Mailinglists
Social media analytics tools
It's not the number of tools that counts,
it's what you do with it.
Social media

5. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Enlarge lifespan communication window
Projects need critical mass of audience on som
How to keep Facebook, Twitter pages/profiles alive
Projects need communication from all partners
Underestimation of good old e-mailings
Database of stakeholders and gatekeepers
Challenges

6. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Appoint one communication responsible
Centralise all communication
Add communication roadmap + roadbook
Know the tools your partners use
Press
Stay visible
Advise

7. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – info@PhoenixKM.eu
Contact details
Mr. Bernard Van Isacker
Business consultant
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: bernard@phoenixkm.eu
Contact us