SlideShare a Scribd company logo
1
IntroducingSlide
2
Urban Green Farm ? Website &
Marketing campaign
Why you should choose our website?
Hypotheses of
remediation, of relevant
improvement
Outcome
3
01
An Innovative Solution
What do we do ?
How and Why ?
About Us
increase in global consumption
demand of water by 2050
+ 19%
4
Delivery system
AquaponicsYour urban farm
Share our knowledge
4
Our values & Positioning
Ourtargetaudience
Our Target
Rent of parcel
- Mother of 25-55 years old
- Want to find healthy food
- Want a place to relax themselves
02 Vegetables and fruits
- Katarina and Alexander
- Eat healthy
- take part of good project for nature
03
Installation of system
- Marie, owners of a restaurant
- Want to grow vegetables for her work
- Want a nice system in her resaurant
04
Workshop and visits
- Regina Klaus
- Gardenning her soon
- Want to discover an urban farm
- Want to know more about our project
1
Eating healthy and without
damaging the planet is an
important concern for
Berliners customer
Price is often a brake
Overconsumption is one
o f t h e u rg e n t g l o b a l
challenges
Problems
A web platform where users can rent, buy and learn
Solution
Save Money
When eating responsively
Rent a parcel
Discover an Innovative
concept
Workshop & Training
Towards a happy
consumption
Grow your own foods
Get your own aquaponics
system in your garden
Our Website
Our marketing
Campaign
Emailing
Instagram/Youtube/Facebook
Link with our community
Contest
Happy friendly brand
Social Media
To get new users of our website
Precise budget
Keywords
SEO / SEA Events
COMPAIGNS
When :
• Tuesday and Thursday
• Before 8am for 25-45 year-old
• Around 10am for 18-25 year-old
Why :
Open Rate / Bounce Rate
CTR / Conversion Rate
10
E-mailing
BA
Starting Point
A
B
Double Opt-In
Welcoming Email
10
C Products & Offers
C
11
E-mailing
ED
D
E
Workshop & Events
Abandoned cart Email
11
F Birthday Email
F
GROCERIES
SEO / SEA
Our Marketing Campaign
Fresh Vegatable
Food must halthy and nutritional
13
Awesome Team
Hypotheses of remediation,
of relevant improvement
What didn’t work and why ?
What area for improvement ?
INNOVATIONS HEALTHY & LOCAL
PRODUCTS
BERLIN AS A GREEN
CITY
Outcome : Why you should
choose our PROJECT ?
Berlin studies - Oral presentation

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Berlin studies - Oral presentation