Presentation of the Interactive Communication program at Berghs School of Communication on the 25th of February.

2. Interactive Communication
diploma program

4. I now grow solutions

5. we all know something has changed

6. Digital merges with the physical

7. Digital merges with the physical

8. The consumer is in the driving seat

9. The consumer is in the driving seat

10. innovation

11. innovation

12. innovation

13. innovation

15. a new world order
requires a new type of
communication experts

16. DNA of change

17. The Interactive Communication Program is a platform
for digital natives from all over the world

18. The Interactive Communication Program is a platform
for digital natives from all over the world

19. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach

20. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach

21. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics

22. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics

23. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
Communication

24. The Interactive Communication Program is a platform
for digital natives from all over the world
Global approach
Digital logics
Communication
Innovation

25. The program
Interactive communication Digital director Digital creative

26. The program
Interactive communication Digital director Digital creative
digital innovation

27. The program
Interactive communication Digital director Digital creative
digital innovation
digital landscape

28. The program
Interactive communication Digital director Digital creative
digital innovation
digital landscape
digital channels

29. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
48hrs
digital landscape
48hrs
digital channels 48hrs

30. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
48hrs
digital channels 48hrs

31. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs

32. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs Process management

33. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management
48hrs
digital channels 48hrs Process management

34. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management Execution of ideas
48hrs
digital channels 48hrs Process management

35. The program
Interactive communication Digital director Digital creative
digital innovation
48hrs
Analysis Creative methods
48hrs
digital landscape
Project management Execution of ideas
48hrs
digital channels 48hrs Process management Creative delivery

36. What is a course like?
Strategic
coaching
Theory Assignment Execution Feedback
Creative
coaching

37. A typical project

38. A typical project

39. The roles

40. The strategist
The roles
analyse behavior,
needs and define
the strategy

41. The strategist
The roles
analyse behavior,
needs and define
the strategy
The project
manager turn
ideas into reality

42. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
The project
manager turn
ideas into reality

43. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development

44. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
Digital Director
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development

45. The strategist
The roles
analyse behavior,
needs and define The Digital Art
the strategy Director develop
the experience
Digital Director Digital Creative
The Creative
The project Director leads
manager turn the concept and
ideas into reality idea development

46. The type of tasks you
will work on
Wateraid need TV4 need to
more funding find new ways to
connect with their
How can customers
Electrolux get more
people to experience
their products?
H&M want more Google want
people to visit their potential customers to
stores understand and try
their products

47. Some of the brands we
have been working with

48. ma
nag
pa
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rt
pts
ne
ese ri
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arc te n/m
on
ma
nag h am an br iefs
pc
&i a ge o
pro ing dt
lo
n
nsi
ces the a o
ve
p
res eas
ght
s & cre
de
tea ativ id
lop
s
ms e e
dev
manage projects Digital Director Digital Creative execute ideas
sses
pp roce pr
od
u uc
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wri
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y

49. People you are likely to meet
Fredrik Lundgren
Starring Ted Persson
Johan Ronnestam Helene Schöldsten Great Works
Ronnestam Microsoft
Ola Oredsson
Daniel Bonner
Cybercom Malin Stråhle Martin Cedergren
Unibet Åkestam Holst AKQA
Nick Gill Tobias Brandt James Temple Kenneth Danielsson
BBH Digitas R/GA Wisely

50. Where some of the former
students have ended up.....

51. Where some of the former
students have ended up.....

52. The advanced internship program
• The Interactive Academy is a one year
program only students at Interactive
Communication can apply for
• Only truly exceptional students are
accepted to the program
• The objective is to provide students with
the optimal platform for leading the work
at a world class agency

53. The partners

54. The partners

55. The partners

56. The partners

57. The partners

58. The Interactive Academy
H
RC
Y
A
One year interactive communication course @ Berghs
A
M
M
Interviews for year two selection
year two
RY
ST
A
U
U
G
Y
N
U
A
JA
A
Placement @ agency 1 Placement @ agency 2 Hiring opportunity
M
Berghs - Two weeks Berghs — Two weeks Berghs — One week

59. Berghs Digital Pioneer Scholarship

60. Berghs Digital Pioneer Scholarship
• 65,000 SEK awarded by a jury to an
outstanding talent
• The selected talent need to show proof of
outstanding talent, a unique viewpoint and a
difficulty finding the means to participate
• Applying for the scholarship is done when
applying for the program

61. Strateg creative/
digital Kreatör!
Kreatör director
digital Strateg!

62. Strateg creative/
digital Kreatör!
Kreatör director
digital Strateg!

63. This is the kind of student we are looking for
techie
creativity insights/
Strateg
Kreatör
Kreatör!
Strateg!
business

64. The assignments

65. The assignments
Task no #1 - the ball pen
Develop a new area of use for one of our oldest
tools available - the ball pen. Something that
makes people talk about the new product and the
experience of using it (this is a non-techie task).
Show us how you could re-invent the product,
package and market it.

66. The assignments

67. The assignments
Task no #2 – in a world of sagas
The book company Fairytale Inc are up to a challenge. Books
have always played an important role for learning as well as
for creativity, but the company’s young audiences are heavily
inspired and entertained by the gaming industry and parents
have less and less time for their children.
Come up with a digital concept that takes the world of sagas
to a completely new level that meets the audiences in the
year 2020 and their demand on entertainment and mobile
lifestyle. We want you to include a presentation of the target
group and your insights in your concept.

68. The assignments

69. The assignments
Task no #3? – your own project
You might have a project of your own that you would like us to know about.
Maybe it’s a cool application you have been working on, a dress you sewed
yourself or an ant farm you documented creatively.
Everybody has talent, personal passion and specific skills that make up who
you are as an individual. Everybody has different backgrounds and
experiences. So do you. We would like you to make an effort to bring that
personal touch that makes your solutions personal. We’re open minded
people and would like you to be as well. We are in need of people who can
think differently. Surprise us!

70. Admission requirements - the program
High-school degree with approved ratings in English
At least one year of work experience
Social media presence
Basic knowledge of at least one program ouf of photoshop, flash and after effects
Work assignment and personal letter
About the studies
The program is one year, starting in August.
Lessons are normally held mon-fri 09.00-16.00, while some lectures may be held during
evenings and weekends
Start: 16/8 2010
Avslutning: 30/5 2011
Application - timings
Ongoing during the spring, but 6th of April if you apply for the Berghs Scholarship
Fee: 130.000 SEK
Additional costs
Approximately 5.000 SEK for litterature, copying and other materials.
The program is approved for governmental student grant and is relieved from VAT

71. AKQA Future Lions Award Winner

73. Do you have what it takes?
Interactive Communication & International Interactive Academy
Digital Pioneer Scholarship

75. see you in august!