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Berghs Interactive Communication
The Interactive Communication Diploma Program at I Now Grow Solutions prepares digital natives for a new era of communication, emphasizing innovation and a consumer-driven approach. It includes a one-year curriculum with practical assignments, strategic coaching, and opportunities for internships and scholarships for exceptional students. Admission requires a high school degree, work experience, and knowledge of digital tools, with classes starting on August 16, 2010.
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Berghs Interactive Communication
- 2. Interactive Communication diploma program
- 4. I now growsolutions
- 5. we all knowsomething has changed
- 6. Digital merges withthe physical
- 7. Digital merges withthe physical
- 8. The consumer isin the driving seat
- 9. The consumer isin the driving seat
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- 15. a new worldorder requires a new type of communication experts
- 16. DNA of change
- 17. The Interactive CommunicationProgram is a platform for digital natives from all over the world
- 18. The Interactive CommunicationProgram is a platform for digital natives from all over the world
- 19. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach
- 20. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach
- 21. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach Digital logics
- 22. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach Digital logics
- 23. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach Digital logics Communication
- 24. The Interactive CommunicationProgram is a platform for digital natives from all over the world Global approach Digital logics Communication Innovation
- 25. The program Interactive communication Digital director Digital creative
- 26. The program Interactive communication Digital director Digital creative digital innovation
- 27. The program Interactive communication Digital director Digital creative digital innovation digital landscape
- 28. The program Interactive communication Digital director Digital creative digital innovation digital landscape digital channels
- 29. The program Interactive communication Digital director Digital creative digital innovation 48hrs 48hrs digital landscape 48hrs digital channels 48hrs
- 30. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape 48hrs digital channels 48hrs
- 31. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape Project management 48hrs digital channels 48hrs
- 32. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis 48hrs digital landscape Project management 48hrs digital channels 48hrs Process management
- 33. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management 48hrs digital channels 48hrs Process management
- 34. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management Execution of ideas 48hrs digital channels 48hrs Process management
- 35. The program Interactive communication Digital director Digital creative digital innovation 48hrs Analysis Creative methods 48hrs digital landscape Project management Execution of ideas 48hrs digital channels 48hrs Process management Creative delivery
- 36. What is acourse like? Strategic coaching Theory Assignment Execution Feedback Creative coaching
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- 40. The strategist The roles analyse behavior, needs and define the strategy
- 41. The strategist The roles analyse behavior, needs and define the strategy The project manager turn ideas into reality
- 42. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience The project manager turn ideas into reality
- 43. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience The Creative The project Director leads manager turn the concept and ideas into reality idea development
- 44. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience Digital Director The Creative The project Director leads manager turn the concept and ideas into reality idea development
- 45. The strategist The roles analyse behavior, needs and define The Digital Art the strategy Director develop the experience Digital Director Digital Creative The Creative The project Director leads manager turn the concept and ideas into reality idea development
- 46. The type oftasks you will work on Wateraid need TV4 need to more funding find new ways to connect with their How can customers Electrolux get more people to experience their products? H&M want more Google want people to visit their potential customers to stores understand and try their products
- 47. Some of thebrands we have been working with
- 48. ma nag pa er rt pts ne ese ri ce arc te n/m on ma nag h am an br iefs pc &i a ge o pro ing dt lo n nsi ces the a o ve p res eas ght s & cre de tea ativ id lop s ms e e dev manage projects Digital Director Digital Creative execute ideas sses pp roce pr od u uc set e ’s gies I W KP wri t e stra rit ze p eb te aly develo an rie stra fs teg y
- 49. People you arelikely to meet Fredrik Lundgren Starring Ted Persson Johan Ronnestam Helene Schöldsten Great Works Ronnestam Microsoft Ola Oredsson Daniel Bonner Cybercom Malin Stråhle Martin Cedergren Unibet Åkestam Holst AKQA Nick Gill Tobias Brandt James Temple Kenneth Danielsson BBH Digitas R/GA Wisely
- 50. Where some ofthe former students have ended up.....
- 51. Where some ofthe former students have ended up.....
- 52. The advanced internshipprogram • The Interactive Academy is a one year program only students at Interactive Communication can apply for • Only truly exceptional students are accepted to the program • The objective is to provide students with the optimal platform for leading the work at a world class agency
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- 58. The Interactive Academy H RC Y A One year interactive communication course @ Berghs A M M Interviews for year two selection year two RY ST A U U G Y N U A JA A Placement @ agency 1 Placement @ agency 2 Hiring opportunity M Berghs - Two weeks Berghs — Two weeks Berghs — One week
- 59. Berghs Digital PioneerScholarship
- 60. Berghs Digital PioneerScholarship • 65,000 SEK awarded by a jury to an outstanding talent • The selected talent need to show proof of outstanding talent, a unique viewpoint and a difficulty finding the means to participate • Applying for the scholarship is done when applying for the program
- 61. Strateg creative/ digital Kreatör! Kreatör director digital Strateg!
- 62. Strateg creative/ digital Kreatör! Kreatör director digital Strateg!
- 63. This is thekind of student we are looking for techie creativity insights/ Strateg Kreatör Kreatör! Strateg! business
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- 65. The assignments Task no #1 - the ball pen Develop a new area of use for one of our oldest tools available - the ball pen. Something that makes people talk about the new product and the experience of using it (this is a non-techie task). Show us how you could re-invent the product, package and market it.
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- 67. The assignments Task no #2 – in a world of sagas The book company Fairytale Inc are up to a challenge. Books have always played an important role for learning as well as for creativity, but the company’s young audiences are heavily inspired and entertained by the gaming industry and parents have less and less time for their children. Come up with a digital concept that takes the world of sagas to a completely new level that meets the audiences in the year 2020 and their demand on entertainment and mobile lifestyle. We want you to include a presentation of the target group and your insights in your concept.
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- 69. The assignments Task no #3? – your own project You might have a project of your own that you would like us to know about. Maybe it’s a cool application you have been working on, a dress you sewed yourself or an ant farm you documented creatively. Everybody has talent, personal passion and specific skills that make up who you are as an individual. Everybody has different backgrounds and experiences. So do you. We would like you to make an effort to bring that personal touch that makes your solutions personal. We’re open minded people and would like you to be as well. We are in need of people who can think differently. Surprise us!
- 70. Admission requirements -the program High-school degree with approved ratings in English At least one year of work experience Social media presence Basic knowledge of at least one program ouf of photoshop, flash and after effects Work assignment and personal letter About the studies The program is one year, starting in August. Lessons are normally held mon-fri 09.00-16.00, while some lectures may be held during evenings and weekends Start: 16/8 2010 Avslutning: 30/5 2011 Application - timings Ongoing during the spring, but 6th of April if you apply for the Berghs Scholarship Fee: 130.000 SEK Additional costs Approximately 5.000 SEK for litterature, copying and other materials. The program is approved for governmental student grant and is relieved from VAT
- 71. AKQA Future LionsAward Winner
- 73. Do you havewhat it takes? Interactive Communication & International Interactive Academy Digital Pioneer Scholarship
- 75. see you inaugust!
Editor's Notes
- #22 Vad som skiljer oss från traditionella kommunikatörer - teknik inget hinder utan snarare något som kan agera drivkraft i vår kommunikation. Detta är vad vi försöker skapa. Nya tidens kommunikatörer som har denna förändring i sitt DNA.
- #63 Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!
- #64 Interaktiv kommunikation är en utbildning (80% samläsning). Vi vill inte placera er i fack (då ni inte kommer att jobba så), men ni har möjlighet att välja ett spår att fördjupa er i beroende var ert intresse ligger, en mer strategisk inriktning som lämpar sig för en roll som junior digital planner, web director på byrå eller på kundsidan. Alternativt är du mer intresserad kring att förpacka den digitala kommunikationen och siktar på att bli en interaktiv AD. Vi vill skapa nästa generations stjärn-kommunikatörer!
- #69 Gällande arbetsproverna så letar vi efter personer som kan tänka annorlunda. De som är lite av visionärer och som vill driva kommunikation framåt snarare än sitta bredvid och titta på när allt händer.