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BENITEC AUSTRALIA LIMITED ABN 17 080 299 645
CORRESPONDENCE PO BOX 4193 ST LUCIA QLD 4067 AUSTRALIA
TELEPHONE +61 7 3217 8540 FACSIMILE +61 7 3217 7540
REGISTERED OFFICE SUITE 4 242 HAWKEN DRIVE ST LUCIA QLD 4067 AUSTRALIA
Dr Ken Reed
Director, Research and Technology
Benitec Limited
29 Aug. 03
To Whom It May Concern:
Re: Daryl Chambers work on Benitec’s website
Benitec has recently employed Daryl Chambers and Progex to completely rebuild the Benitec website
(www.benitec.com). We are extremely pleased with the outcome and the value that Daryl has provided,
and we highly recommend him in this capacity due to his diligent, imaginative and professional work,
and his consistent focus on adding value and providing great customer service.
Daryl built the original Benitec website in April/May 2003. He worked successfully to ensure a very
high level of visibility on the major search engines, particularly Google, in the extremely competitive
area of RNA interference, also known as gene silencing. This original website served us well during the
early phase of Benitec as a public company, but as our strategy and market has developed, a substantially
more detailed and sophisticated site was called for.
Given his earlier work we were very comfortable that Daryl would be able to meet our needs, and indeed
he has surpassed our expectations. His understanding of the life sciences and Benitec’s business model
enabled him to develop a theme for the website that excellently reflected our business strategy and
technology, particularly with the “Focus on Genes” image that forms the core of the new website design.
This image that Daryl developed suits Benitec’s positioning in the marketplace so well that it merits
description on our homepage:
The ‘Focus on Genes’ image interlaces a DNA sequencing gel with the names of many genes and human diseases.
The image highlights Benitec’s ability to focus on individual genes using its revolutionary ddRNAi technology,
leading to new treatments and ultimately to better health. (Image created by Daryl Chambers)
However, a successful website is clearly far more than just a pretty image. The new website that Daryl
has built for Benitec looks professional, is easy to navigate, loads quickly despite a fair amount of graphic
content, will be easy to maintain, and, overall, reflects Benitec’s position in the market as the Leader in
Gene Silencing. Given his previous success in terms of positioning our website at the top of the search
engines for all the relevant search terms, we are confident that it will attract significant web traffic, and
thereby meet our ultimate goals of increasing interest in Benitec’s business, and informing and impressing
our customers and investors.
Daryl has given Benitec a great website and excellent value for money. We invite you to visit our
website to see for yourself, and have no hesitation in recommending his services.
Kind regards
Ken Reed