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Benefits Mapping
A Matter of Style
Form and Function
Ground Rules
I do not endorse any one model over the others
There are other models that we haven’t the time
to consider here. They are just as valid
The models are one tool out of many that
Benefits Managers can use
A model is not a guarantee of success, it depends
on how well it is used
Start with the End in Mind
Why did Wellington
fight at Waterloo?
It’s not only what you do, it’s also why you choose to do it
B) Use up the old gunpowder
before its sell-by date
A) Defeat Napoleon convincingly
and remove France as a threat to
European peace
C) A failed insurance scam to
get a new horse
Answer: A (if you didn’t pick A you are not taking this seriously)
The Benefits Dependency Network
MEANS WAYS ENDS
• These are the areas to
consider.
• What people, processes and
technology are in use?
• Who are the stakeholders who
get benefit?
• What does the organisation
want to achieve?
• What business environment is
it in?
This is manageable
This is not
Observations
• Lack of radical change
• SMART implies small - strategic objectives get de-scoped
• BM to validate / justify existing plans
• Inappropriate benefits
• Mapping helps rationalisation
• The amount of activity required to deliver each benefit
• The validity of projects mapped to strategic objectives
• Re-defined objectives
• Iteration works
Models
• Models reflect reality
• Scale and detail appropriate to purpose
A benefits-led scenario
•Feature - my car is painted ‘Police Car’
white
•Outcome - people move over for me on
the motorway so I get home for 6 pm
•Benefit - I get to watch The Simpsons on
TV
Mapping the Scenario
Cranfield Benefits Dependency Network
My Car - Cranfield
Gerald Bradley
My Car - Bradley
Fujitsu Results Chain
Example Results Chain
My Car - Results Chain
NPfIT BDN circa 2005
My Car - NHS Digital Modified Results Chain
Wovex Model Style
Wovex Model Style – An Example
My Car - Wovex
Big engine
Retain
what little
sanity I
possess
Four wheels
Roof rack
White paint
Impersonate
a Police Car
Drive like a
maniac
Get
home
by 6 pm
Watch The
Simpsons
My Car
Getting
stopped
Good
disguise
My
family
Me
From Problem to Benefits and Strategic
Response
Increasing road freight
in residential streets
is causing declining
health in people who
live near the port
Investment Logic Map
Investment Logic Map
•A single-page depiction of the logic that underpins an investment.
It provides the core focus of an investment and is modified to reflect
changes to the logic throughout its lifecycle.
There are three variations:
Initiative
(for single investments)
Program
(for a program of new investment)
Organisation
(for an entire organisation)
My Car - ILM
I am a burden
on my family
Impersonate
a Police Car
Retain what
sanity I
possess
Watch The
Simpsons
Home by 6
pm
Drive like a
maniac
White paint
Big engine
Roof rack
Four wheels
PROBLEM BENEFIT STRATEGIC
RESPONSE
SOLUTION
CHANGES ASSETS
Benefits
Value
Model
My Car – BVM
My Car
White paint Roof rack Big engine Four wheels
A Impersonate a
Police Car
Assurance
A Impersonate a
Police Car
Assurance
B Drive like a
maniac
Time
B Drive like a
maniac
Time
C Get home by 6
pm
Time
C Get home by 6
pm
Time
C Get home by 6
pm
Time
C Get home by 6
pm
Time
D Watch The
Simpsons
Satisfaction
D Watch The
Simpsons
Satisfaction
D Watch The
Simpsons
Satisfaction
D Watch The
Simpsons
Satisfaction
Burden avoidance
Effectiveness
Sanity retention
Effectiveness
Best use of time
Effectiveness
Outcome Relationship Model
Ned Newton, Atkins – presented to APM Benefits Summit
June 2016
http://www.slideshare.net/assocpm/outcome-relationship-
models-presentation-ned-newton-london-23-june-2016
A way to make
this manageable?
Outcome Relationship Model
Discussion
If time allows…
BDN as a Programme Summary
Bias in the Model
The resource boxes
contain the words
The application links
aren’t described
But the application
is key
My Car – ‘So What?’ Dominoes
Start and end
on a Double
The domino shows
what’s important
Downside – it quickly
becomes unwieldy

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Benefits Mapping - A Matter of Style

  • 1. Benefits Mapping A Matter of Style Form and Function
  • 2. Ground Rules I do not endorse any one model over the others There are other models that we haven’t the time to consider here. They are just as valid The models are one tool out of many that Benefits Managers can use A model is not a guarantee of success, it depends on how well it is used
  • 3. Start with the End in Mind Why did Wellington fight at Waterloo? It’s not only what you do, it’s also why you choose to do it B) Use up the old gunpowder before its sell-by date A) Defeat Napoleon convincingly and remove France as a threat to European peace C) A failed insurance scam to get a new horse Answer: A (if you didn’t pick A you are not taking this seriously)
  • 4. The Benefits Dependency Network MEANS WAYS ENDS
  • 5. • These are the areas to consider. • What people, processes and technology are in use? • Who are the stakeholders who get benefit? • What does the organisation want to achieve? • What business environment is it in?
  • 8. Observations • Lack of radical change • SMART implies small - strategic objectives get de-scoped • BM to validate / justify existing plans • Inappropriate benefits • Mapping helps rationalisation • The amount of activity required to deliver each benefit • The validity of projects mapped to strategic objectives • Re-defined objectives • Iteration works
  • 9. Models • Models reflect reality • Scale and detail appropriate to purpose
  • 10. A benefits-led scenario •Feature - my car is painted ‘Police Car’ white •Outcome - people move over for me on the motorway so I get home for 6 pm •Benefit - I get to watch The Simpsons on TV
  • 13. My Car - Cranfield
  • 15. My Car - Bradley
  • 18. My Car - Results Chain
  • 20. My Car - NHS Digital Modified Results Chain
  • 22. Wovex Model Style – An Example
  • 23. My Car - Wovex Big engine Retain what little sanity I possess Four wheels Roof rack White paint Impersonate a Police Car Drive like a maniac Get home by 6 pm Watch The Simpsons My Car Getting stopped Good disguise My family Me
  • 24. From Problem to Benefits and Strategic Response Increasing road freight in residential streets is causing declining health in people who live near the port Investment Logic Map
  • 25. Investment Logic Map •A single-page depiction of the logic that underpins an investment. It provides the core focus of an investment and is modified to reflect changes to the logic throughout its lifecycle. There are three variations: Initiative (for single investments) Program (for a program of new investment) Organisation (for an entire organisation)
  • 26. My Car - ILM I am a burden on my family Impersonate a Police Car Retain what sanity I possess Watch The Simpsons Home by 6 pm Drive like a maniac White paint Big engine Roof rack Four wheels PROBLEM BENEFIT STRATEGIC RESPONSE SOLUTION CHANGES ASSETS
  • 28.
  • 29. My Car – BVM My Car White paint Roof rack Big engine Four wheels A Impersonate a Police Car Assurance A Impersonate a Police Car Assurance B Drive like a maniac Time B Drive like a maniac Time C Get home by 6 pm Time C Get home by 6 pm Time C Get home by 6 pm Time C Get home by 6 pm Time D Watch The Simpsons Satisfaction D Watch The Simpsons Satisfaction D Watch The Simpsons Satisfaction D Watch The Simpsons Satisfaction Burden avoidance Effectiveness Sanity retention Effectiveness Best use of time Effectiveness
  • 30. Outcome Relationship Model Ned Newton, Atkins – presented to APM Benefits Summit June 2016 http://www.slideshare.net/assocpm/outcome-relationship- models-presentation-ned-newton-london-23-june-2016 A way to make this manageable?
  • 32.
  • 35. BDN as a Programme Summary
  • 36. Bias in the Model The resource boxes contain the words The application links aren’t described But the application is key
  • 37. My Car – ‘So What?’ Dominoes Start and end on a Double The domino shows what’s important Downside – it quickly becomes unwieldy