SlideShare a Scribd company logo
elk om !
W
    9 OKTOBER 2012
BENCHMARKONDERZOEK
RESULTS
http://youtu.be/W5yjeMYwHAI
THEMA’S
HARMONIE
ZINTUIGEN
IDENTITEIT
 
       negatief
A1 LOCATIE
                    POPPEN
        VAAK VERANDERENDE OPSTELLING
          LOGO/ H&M STYLE AANWEZIG
            PERSONEEL: NEUTRAAL
              BRAND VERPAKKING
                 CADEAUCARD
       SPONSORING/GOEDE DOELEN (UNISEF)
             PROMOTIE CAMPAGNES
MEDIA: TV, PRINT, ABRI’S, BILLBOARDS, ONLINE,
          PRIJSVRAGEN SOCIAL MEDIA
             UITGEBREIDE WEBSHOP
Oftewel...…
http://youtu.be/Kvq4s6dt-OY
THEMA’S
HARMONIE
HARMONIE
IDENTITEIT
ZINTUIGEN
A1 LOCATIE
        LUXE/ BEWEGENDE ETALAGES
   CREATIEVE OPSTELLINGENPRESENTATIES
           PERSONEEL: ARROGANT
           BRAND VERPAKKINGEN
         CADEAUCARD CREDITCARD
GROTE CAMPAGNES: DDD, MAFFE MARATHON
       WEBSHOP REDELIJK UITGEBREID
           MEDIA: PRINT, ONLINE,
     EVENTS: VOGUE, NIKE, SINTERKLAAS
http://youtu.be/nLz89ulz2-hc
THEMA’S
THEMA’S
HARMONIE
ZINTUIGEN
IDENTITEIT
negatief
	
  
A1 LOCATIE
ETALAGES: MOOI MAAR NIET BIJZONDER
 RUSTIGE INRICHTING KLASSIEKE SFEER
PERSONEEL: ZEER VRIENDELIJK OPGELEID
    BRAND VERPAKKINGEN/ tassen
    CADEAUCARD STUDENTCARD
   SPONSORING: DAM TOT DAM loop
    WEBSHOP REDELIJK UITGEBREID
        MEDIA: PRINT, ONLINE
CAMPAGNES & EVENTS: GLAMOUR DAY
CONCLUSIE…
deBIJENKORF
   ANDERE BELEVING
  H&M WEBSHOP
BETER DAN FYSIEKE WINKEL
          WE
    WINKEL+WEBSHOP
 ONDERSTEUNEN ELKAAR
BEDANKT VOOR
UW AANDACHT.

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