Benchmarking-Study-of-Small-Law Marketing-Trends.ppt

w w w . h a r r i s i n t e r a c t i v e . c o m
©2007,
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Inc.
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rights
reserved.
Marketing Among Small Law Firms
May 2008

©2007,
Harris
Interactive
Inc.
H A R R I S I N T E R A C T I V E 2
Table of Contents
Objectives and Methodology 3
Executive Summary 4
Key Findings
Marketing Responsibility 10
Marketing Spend 13
Time Spent on Firm Marketing 24
Utilization of Marketing Tactics 27
Significance of Internet Marketing 35
Detailed Methodology and Demographics 41

©2007,
Harris
Interactive
Inc.
Objectives and Methodology
 In conducting this research, LexisNexis seeks to understand the marketing that small law firms
undertake.
 This study is a duplicate of a previous study conducted by Harris Interactive in 2005 for
comparative purposes.
 Harris Interactive conducted an online study among employees of small law firms (defined as
having 20 or fewer attorneys) between August 30 and September 27, 2007.
– Twenty-eight respondents who are employed by firms with 21-50 attorneys were removed for analytic
purposes.
 All qualified respondents were either solely or partially responsible for the decision-making
process of marketing their firms.
 Sample of current subscribers, past subscribers and non-subscribers was provided by
LexisNexis.
 A total of 908 interviews were completed
 The survey was approximately 15 minutes in length.
 Percentages may not add to 100% due to rounding, or because “don’t know/not sure” responses
are not shown.

Executive Summary
4
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H A R R I S I N T E R A C T I V E

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Executive Summary
Responsibility for Marketing the Firm
 Partners continue to have primary responsibility for planning and executing
marketing plans.
 More office managers and assistants are taking an active role in marketing
decisions.
 In 9% of firms, outside sources (marketing consultant, marketing service provider,
outside agency) have primary marketing responsibility, unchanged from 2005.
 Solo practitioners have increased the use of outside consultants by 29% and staff
members other than a partner by 60% from 2005.
 Mid-size firms (2-5 attorneys) increased their reliance on other staff members by
17% from 2005.
 Larger firms (6+ attorneys) tend to rely less on a marketing consultant and more on
other staff members, including marketing managers, in 2007 than they did in 2005.

©2007,
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Inc.
Executive Summary (cont.)
Marketing Spend
 Percentage revenue allocated to marketing activities has increased slightly over the past two years.
Overall, firms are spending at a consistent dollar level between 2005 and 2007.
Solo practitioners:
– Increased their spending of 5% or more of revenue from 2005 (39% vs. 26%), and more than
tripled their spending of 5% or more from 2002 (39% vs. 12%).
– Are spending at a consistent dollar level as compared to 2005.
2-5 attorney firms:
– More than doubled in their spending of 5% or more of revenue over the past five years (27% vs.
12%).
– Decreased their spending of over $10K (30% vs. 33%) since 2005.
6-10 attorney firms:
– Slightly increased their spending of 5% or more (14% vs. 12%) from 2005 and more than
doubled from 2002 (14% vs. 6%).
– Decreased their spending of over $10K (39% vs. 46%) since 2005.
11-20 attorney firms:
– Followed the same pattern in allocating revenue to marketing activities in 2007 as in 2005.
– Increased their spending of over $50K (19% vs. 13%) since 2005.

©2007,
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Inc.
Time Spent on Firm Marketing
 There have been no significant changes in 2007, as practicing law remains the primary activity of the firm, while
marketing remains an important “non-law” activity.
 Firms with fewer than 10 attorneys report no change from 2005 as to how much time they spend on marketing
activities.
 Firms with 11-20 attorneys report a slight decrease from 2005 in the percentage of time they spend per week on
marketing. This may be due to assigning these duties to others within the firm, thereby freeing up their time to focus
on practicing law.
Utilization of Marketing Tactics
 While firms still utilize proven marketing tactics such as yellow pages, legal listings, and client entertainment, they are
increasing the use of firm Web sites and are embracing emerging technologies, such as blogs and paid placements
on search engines to grow their practice.
 The size of the firm determines to what degree various marketing tactics are utilized. Smaller firms are most likely to
use yellow pages and legal listings, whereas larger firms utilize client entertainment to a greater extent. However,
while client entertainment is still the leading choice among firms with 11-20 attorneys, it shows a significant drop from
2005 (23% vs. 32%).
 The perceived value of Web sites as the highest valued marketing tactic, regardless of firm size, has not changed
over time.

©2007,
Harris
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Inc.
Significance of Internet Marketing
 Law firms continue to use the Internet to promote their practice, and are using the latest techniques to attract potential
clients.
 Search engine optimization has increased from 2005 (55% vs. 50%), and slightly more firms in 2007 use online legal
sites to attract clients (14% vs. 12%).
 Four times as many firms report the use of blogs in 2007 as compared to 2005 (8% vs. 2%), indicating the desire to
explore new methods in addition to traditional tactics to attract potential clients.
Perceived Value of Marketing Tactics
 Networking and word-of-mouth continue to be integral to building a law practice; however, online activities are also
prevalent in integrated marketing campaigns.
 Web sites are still considered a primary marketing tool for growing a firm’s practice, and more money is allocated
towards this tactic than in 2005.
 Blogs are beginning to demonstrate value in attracting clients; however, it should be noted that very little revenue is
allocated towards this activity (1%).
 While face-to-face interaction with potential clients is still important, client entertainment is decreasing in its value to
attract potential clients, and less money is being allocated towards it from 2005.

©2007,
Harris
Interactive
Inc.
Key Findings
9
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Inc.

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Marketing Responsibility

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 Partners continue to have primary responsibility for planning and executing marketing plans.
 More office managers and assistants are taking an active role in marketing decisions, an increase of 27% from 2005
(14% vs. 11%).
 In 9% of firms, outside sources (marketing consultant, marketing service provider, outside agency) have primary
marketing responsibility, unchanged from 2005.
10%
7%
3%
9%
14%
18%
69%
Partner
Member/associate/paralegal
Office manager/assistant/
secretary
Marketing consultant/
Marketing service provider/
Outside agency
Marketing manager/
director/officer
Other
None
Partners Drive Marketing Decisions
9%
11%
4%
9%
11%
17%
68%
2007 2005

©2007,
Harris
Interactive
Inc.
Partner
Member/associate/paralegal
Office manager/assistant/
secretary
Marketing consultant/
Marketing service provider/
Outside agency
Marketing manager/
director/officer
Other
None
Marketing Responsibility By Firm Size
11%
9%
16%
25%
18%
14%
70%
4%
4%
4%
23%
10%
15%
86%
4%
3%
3%
14%
7%
24%
79%
18%
13%
1%
8%
9%
13%
51%
Solo
2-5
6-10
11-20
 Solo practitioners have increased the use of outside consultants by 29% (9% vs. 7%) and administrative staff
members (office managers, assistants and secretaries) by 60% (8% vs. 5%) from 2005.
 Mid-size firms (2-5 attorneys) also increased their reliance on administrative staff members by 17% (14% vs.
12%) from 2005.
 Larger firms (6+ attorneys) rely less on marketing consultants and more on other staff members, including
marketing managers, in 2007 than they did in 2005.
– Firms with 6-10 attorneys increased their reliance on administrative staff members by 44% (23% vs. 16%).
– Firms with 11-20 attorneys increased their reliance on marketing managers by 23% (16% vs. 13%).
7%
5%
13%
28%
20%
18%
72%
6%
6%
3%
16%
13%
20%
80%
5%
5%
3%
12%
7%
18%
78%
15%
22%
4%
5%
7%
13%
47%
2005
2007

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Inc.
Marketing Spend

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28%
18%
31%
24%
43%
18%
11%
30%
9%
4%
22%
8%
6%
4%
7%
0%
10%
20%
30%
40%
50%
0-1% 2% 3% 4% 5%+
2007 2005 2002
% of Revenue Spend on Marketing by Total Law Firms
% of Firms
% of Revenue
% Revenue Spend Among Total Law Firms
 Revenue allocated to marketing activities increased in the 5%+ category and
decreased in the 2% category in 2007 as compared to 2005.

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Harris
Interactive
Inc.
$ Spend on Marketing by Total Law Firms
16%
28%
14%
28%
25% 25%
15%
9%
5% 5%
9%
18%
13% 6%
9%
19%
16%
4%
0%
10%
20%
30%
40%
50%
$0 - $1K $1,001 - $5K $5,001-$10K $10,001 -
$20K
$20,001 -
$50K
$50K+
2007 2005 2002
% of Firms
$ Spent on Marketing
Dollar Spend Among Total Firms
 Overall, firms are spending at a consistent level between 2005 and 2007.

©2007,
Harris
Interactive
Inc.
25%
13%
28%
22%
44%
17%
12%
39%
8%
5%
26%
11%
6%
5%
6%
0%
10%
20%
30%
40%
50%
0-1% 2% 3% 4% 5%+
2007 2005 2002
% of Revenue Spend on Marketing by Solo Practitioners
% of Firms
% of Revenue
% Revenue Spend Among Solos
 Solo practitioners have increased their spending of 5% or more by 50% (39% vs. 26%) since 2005.
– This has more than tripled from 2002.
 Spending of 2% or less has decreased by 24% (38% vs. 50%) while spending of 4% or more has increased
by 45% (45% vs. 31%) since 2005.

©2007,
Harris
Interactive
Inc.
$ Spend on Marketing by Solo Practitioners
25%
34%
22%
38%
39%
28%
13%
5%
1%
1%
5%
16%
11%
<1%
4%
19%
12%
1%
0%
10%
20%
30%
40%
50%
$0 - $1K $1,001 - $5K $5,001-$10K $10,001 -
$20K
$20,001 -
$50K
$50K+
2007 2005 2002
% of Firms
Dollar Spend Among Solos
 Overall, solo practitioners are spending at a consistent level between 2005 and 2007.

©2007,
Harris
Interactive
Inc.
28%
19%
31%
24%
40%
18%
7%
3%
12%
27%
11%
3%
22%
7%
6%
0%
10%
20%
30%
40%
50%
0-1% 2% 3% 4% 5%+
2007 2005 2002
% of Revenue Spend on Marketing by 2-5 Attorney Firms
% of Firms
% of Revenue
% Revenue Spend Among 2-5 Attorney Firms
 The amount of revenue allocated for firm marketing remains at a similar rate between 2005 and 2007.
 Smaller firms have more than doubled their spending of 5% or more over the past five years (27% vs. 12%).

©2007,
Harris
Interactive
Inc.
$ Spend on Marketing by 2-5 Attorney Firms
12%
20%
14%
10%
6%
12%
20%
16%
10%
7%
21%
27%
13%
10%
6%
4%
28%
26%
0%
10%
20%
30%
40%
50%
$0 - $1K $1,001 - $5K $5,001-$10K $10,001 -
$20K
$20,001 -
$50K
$50K+
2007 2005 2002
% of Firms
Dollar Spend Among 2-5 Attorney Firms
 Marketing dollars budgeted for 2007 have remained consistent to 2005.
 Smaller firms have slightly decreased their spending of over $10K, down 9% in 2007 (30% vs. 33%).

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Interactive
Inc.
33%
26%
38%
31%
49%
19%
5%
2%
6%
4%
4%
14%
4%
5%
12%
0%
10%
20%
30%
40%
50%
0-1% 2% 3% 4% 5%+
2007 2005 2002
% of Firms
% of Revenue
 Since 2005 there has been relatively little change in marketing spend among firms with 6-10 attorneys.
 Spending of 5% or more has increased slightly from 2005, up 17% (14% vs. 12%), and is up 133% from 2002
(14% vs. 6%).

©2007,
Harris
Interactive
Inc.
5%
12%
8%
9%
18%
15%
13%
17%
21% 20%
9%
7%
19%
17%
20%
18%
18%
9%
0%
10%
20%
30%
40%
50%
$0 - $1K $1,001 - $5K $5,001-$10K $10,001 -
$20K
$20,001 -
$50K
$50K+
2007 2005 2002
% of Firms
 The firms marketing budget in 2007 has remained fairly consistent to 2005.
 The exception is that smaller firms have decreased their spending of over $10K down 15% since 2005 (39%
vs. 46%).

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Inc.
26%
23%
39%
20%
11%
5%
35%
19%
4%
4%
36%
20%
2%
8%
7%
0%
10%
20%
30%
40%
50%
0-1% 2% 3% 4% 5%+
2007 2005 2002
% of Firms
% of Revenue
 The percentage of firm revenue allocated to marketing activities in 2007 is following a consistent pattern with
2005.

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Inc.
4%
11%
16%
19%
7%
20% 21% 20%
13%
13%
23%
11%
5%
7%
21%
7%
8%
20%
0%
10%
20%
30%
40%
50%
$0 - $1K $1,001 - $5K $5,001-$10K $10,001 -
$20K
$20,001 -
$50K
$50K+
2007 2005 2002
% of Firms
 Overall spending rate in 2007 has decreased from 2005.
 The exception is larger firms have increased their spending of over $50K by 46% since 2005 (19% vs. 13%).

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Inc.
Time Spent on Firm Marketing

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1%
6%
8%
8%
62%
15%
Other
Professional/Personal
Development
Conducting Research
Marketing/Business
Development
Managing Practice
Practicing Law
2%
6%
8%
8%
63%
14%
Other
Development
Conducting Research
Marketing/Business
Development
Managing Practice
Practicing Law
Marketing Remains Among the
Top “Non-Law” Activities
2007 2005
 There have been no significant changes reported in 2007, as practicing law remains the primary activity of
the firm, while marketing remains an important “non-law” activity.

©2007,
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Marketing/Business
development
Practicing law
Managing the practice
Conducting research
development
Other
Top “Non-Law” Activities By Firm Size
2% 6%
7%
15%
63%
7%
3%
9%
15%
62%
5%
6%
11-20 Attorney Firms
1-10 Attorney Firms
Time Spent in 2007 Time Spent in 2005
2% 6%
8%
14%
62%
8%
3%
12%
16%
58%
6%
6%
11-20 Attorney Firms
1-10 Attorney Firms
 Firms with 10 or fewer attorneys report no change in 2007 in time spent on marketing activities.
– Solo practitioners report an increase of 23% in time spent on managing their practice (16% vs. 13%).
 Firms with 11-20 attorneys report a slight decrease from 2005 in the percentage of time spent on marketing.

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Utilization of Marketing Tactics

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% Spend on Marketing Tactics
21%
19%
18%
16%
5%
4% 4%
3%
2% 2%
1%
22%
19%
20%
6%
5%
3%
1%
3%
1%
0%
7%7%
13%
2007 2005
Directories and Client Interaction Remain the
Preferred Tactics
 Over time, yellow pages, legal listings, client entertainment, and firm Web sites remain the top marketing
tactics utilized among law firms.
 Spending on firm Web sites has increased 23% (16% vs. 13%) from 2005.
 Attorneys are embracing emerging technologies (such as pay-per-click and blogs) in their marketing mix.
Yellow
pages
Client
entertainment
Legal
listings
Firm
Web sites
Event
sponsorships
Giving/
hosting
seminars
PR/
writing articles
Referral
services
Local
outdoor ads
Pay-per-click
placements
Sponsorships
on legal Web
sites
Blogs

©2007,
Harris
Interactive
Inc.
Smaller firms (1-5 attorneys)
 Firms with 2-5 attorneys have increased their spending on their Web sites from 2005 by 64% (18% vs. 11%), but
have allocated less of their budget for client entertainment, down 21% (15% vs. 19%).
 2-5 attorney firms have decreased their yellow pages spend by 16% (21% vs. 25%).
 Solo practitioners spend more on pay-per-click than larger firms (4% vs. 1%); they have also doubled their
spending on sponsorships on legal Web sites (2% vs. 1%) since 2005.
Larger firms (6-20 attorneys)
 Firms with 11-20 attorneys have decreased their spending on client meals and entertainment by 28% (23% vs.
32%) since 2005. However, it is still a primary activity within their budgets as compared to smaller firms.
 Firms with 11-20 attorneys also tend to spend more on event sponsorships, than smaller firms.
– Spending on event sponsorships among firms with 11 to 20 attorneys has increased by 18% (13% vs. 11%) since 2005.
 Firms with 6-10 attorneys have decreased their spending on outdoor advertising by half (2% vs. 4%) since 2005.
 With regard to live networking opportunities, 6-10 attorney firms have increased spend on event sponsorships by
25% (10% vs. 8%), but decreased client entertainment by 10% (27% vs. 30%) since 2005.
How Size Affects Choice of Marketing Tactics

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Current % Spending On Marketing Tactics Among
Solos
22% 22%
18%
15%
5%
4% 4% 4%
3%
2%
1% 1%
23%
21%
5% 5%
2%
0%
5%
6%
1%
16%
2%
14%
2007 2005
Current % Spending on Marketing Tactics
Among Solos
Client
entertainment
Legal
directory
listings
Firm
Web sites
Event
sponsorships
Giving/
hosting
seminars
PR/
writing articles
Referral
services
Local
outdoor ads
Pay-per-click
placements
Sponsorships
on legal
Web sites
Yellow
pages
Blogs
 Over time, yellow pages, legal listings, client entertainment, and firm Web sites are still top marketing tactics
utilized by solo practitioners.
 Spending on yellow pages listings has decreased slightly from 2005, while spending on legal directories,
client entertainment, and firm Web sites have experienced a slight increase.
 Spending on online tactics has doubled, with both pay-per-click (4% vs. 2%) and sponsorships on legal Web
sites (2% vs. 1%) increasing by 100% from 2005.

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Firms with 2-5 Attorneys
21%
18%
7%
3%
2%
1%
19% 19%
7%
4% 4%
0%
15%
3%
18%
3%
5%
4%
3%
25%
11%
2% 2%
5%
2007 2005
Among Firms with 2-5 Attorneys
Client
entertainment
Legal
directory
listings
Firm
Web sites
Event
sponsorships
Giving/
hosting
seminars
PR/
writing articles
Referral
services
Local
outdoor ads
Pay-per-click
placements
Sponsorships
on legal
Web sites
Yellow
pages
Blogs
 Yellow pages, legal directory listings, firm Web sites, and client entertainment are still important tactics
among firms with 2-5 attorneys.
– Spending on firm Web sites is up 64% (18% vs. 11%) from 2005.
 Spending on yellow pages listings, legal directory listings, and client entertainment decreased from 2005 to
2007, while spending on firm Web sites has increased.

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Interactive
Inc.
16%
15%
10%
4%
1%
0%
14%
8%
6%
5%
0%
3%
27%
16%
2%
1%
5%
15%
2%
30%
15%
4%
1%
2%
2007 2005
Client
entertainment
Legal
directory
listings
Firm
Web sites
Event
sponsorships
Giving/
hosting
seminars
PR/
writing articles
Referral
services
Local
outdoor ads
Pay-per-click
placements
Sponsorships
on legal
Web sites
Yellow
pages
Blogs
 Client entertainment, yellow pages, legal directory listings, and firm Web sites are still the preferred marketing
tactics among firms with 6-10 attorneys.
 There is less spending on client entertainment in 2007 than in 2005, although spending on yellow pages and
legal directory listings has risen slightly.
 Spending on firm Web sites remains unchanged from 2005.

©2007,
Harris
Interactive
Inc.
16%
13%
10%
6%
1%
32%
14%
11%
10%
11% 11%
7%
1% 1%
2%
1%
0%
13%
1%
23%
13%
1% 1% 1%
2007 2005
Client
entertainment
Legal
directory
listings
Firm
Web sites
Event
sponsorships
Giving/
hosting
seminars
PR/
writing articles
Referral
services
Local
outdoor ads
Pay-per-click
placements
Sponsorships
on legal
Web sites
Yellow
pages
Blogs
 Client entertainment, firm Web sites, event sponsorship, legal listings, and yellow pages are still important
marketing tactics to larger firms.
 Spending on client entertainment has decreased by 28% (23% vs. 32%) since 2005.
 Spending on firm Web sites, event sponsorships, legal directory listings, and yellow pages has risen since
2005.

©2007,
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Interactive
Inc.
*Top 3 box score (Very Valuable, Valuable, Somewhat Valuable)
Perceived Value of Marketing Tactics
27%
34%
35%
44%
51%
64%
63%
71%
76%
76%
89%
82%
Law firm Web sites
Printed/online legal directory/listings
Public/media relations/writing articles
Client meals/entertainment
Print/online yellow pages
Event sponsorships/community events
Referral services
Giving/hosting seminars
Sponsorship/placement on legal Web sites
Pay-per-click placements on search
engines
Local outdoor advertising
Writing/hosting a blog
30%
37%
46%
51%
68%
68%
75%
78%
79%
89%
85%
 Networking and word-of-mouth tactics are still integral to building a law practice; however, online activities are
also prevalent in integrated marketing campaigns.
 The perceived value of Web sites as a primary marketing tool for growing a practice, regardless of firm size,
has remained consistent over time.
 Most other marketing tactics have slightly lesser perceived value than in 2005.
N/A
2007 2005
% Respondents that Indicated Tactic as Valuable*

©2007,
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Interactive
Inc.
 Law firms continue to use the Internet to promote their practice and are using the latest techniques to
attract potential clients.
 Search engine optimization has increased 10% from 2005 (55% vs. 50%), and slightly more firms in 2007
use online advertising to attract clients, up 17% (14% vs. 12%).
 Four times as many firms report the use of blogs (8% vs. 2%) to attract potential clients, up 30% from
2005.
Internet Marketing Among Total Firms
78% of
firms
have a
Web site
22% of
firms do
not have a
Web site
80% of
firms
have a
Web site
20% of
firms do
not have a
Web site
► 8% use blogs
► 55% use search engine optimization
► 24% use paid placement on search engines
► 14% use online advertising
Base: Have firm Web site (n=690)
2007
2005
► 2% use blogs

©2007,
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Interactive
Inc.
 Search engine optimization has increased by 8% from 2005 (52% vs. 48%).
 Four times as many solo firms report the use of blogs (8% vs. 2%) to attract potential clients.
Solo Practitioners
68% of
firms
have a
Web site
32% of
firms do
not have a
Web site
73% of
firms
have a
Web site
27% of
firms do
not have a
Web site
► 2% use blogs
► 8% use blogs
2007
2005

©2007,
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Interactive
Inc.
 Search engine optimization has increased by 20% from 2005 (60% vs. 50%).
 More than four times as many 2-5 attorney firms report the use of blogs (9% vs. 2%) to attract potential
clients.
80% of
firms
have a
Web site
20% of
firms do
not have a
Web site
80% of
firms
have a
Web site
20% of
firms do
not have a
Web site
► 2% use blogs
► 9% use blogs
2007
2005

©2007,
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Interactive
Inc.
 Search engine optimization and the use of blogs have remained consistent with 2005 (50% and 3%
respectively).
 The use of paid placement on search engines and online advertising in 6-10 attorney firms have
decreased slightly since 2005.
93% of
firms
have a
Web site
7% of
firms do
not have a
Web site
88% of
firms
have a
Web site
12% of
firms do
not have a
Web site
► 3% use blogs
► 3% use blogs
2007
2005

©2007,
Harris
Interactive
Inc.
 Search engine optimization has declined by 9% from 2005 (50% vs. 55%).
 The use of blogs to attract potential clients in 11-20 attorney firms has increased by 40% since 2005 (7%
vs. 5%).
98% of
firms
have a
Web site
2% of
firms do
not have a
Web site
92% of
firms
have a
Web site
8% of
firms do
not have a
Web site
► 5% use blogs
► 7% use blogs
2007
2005

©2007,
Harris
Interactive
Inc.
A study of small law firms was conducted by Harris Interactive on behalf of LexisNexis. A total of 908 interviews
were conducted via an online survey between August 30 and September 27, 2007 among employees of small law
firms (defined as having 20 or fewer attorneys). The length of the questionnaire was approximately 15 minutes.
SAMPLE SELECTION
Sample of current subscribers, past subscribers and non-subscribers was provided by LexisNexis.
Qualified respondents for this study identified themselves as working as a solo practitioner or in a law firm with 20
or fewer attorneys and were either solely or partially responsible for the decision-making process of marketing
their firm.
ONLINE INTERVIEWING PROCEDURES
Interviews were conducted using a self-administered, online questionnaire, via proprietary, Web-assisted
interviewing software. The HPOL interviewing system permitted online data entry of interviews by the
respondents. Questionnaires were programmed into the system with the following checks:
1. Question and response series
2. Skip pattern
3. Question rotation
4. Range checks
5. Mathematical checks
6. Consistency checks
7. Special edit procedures
Detailed Methodology

©2007,
Harris
Interactive
Inc.
Detailed Methodology (cont.)
ONLINE INTERVIEWING PROCEDURES (cont’d)
To maintain the reliability and integrity in the sample, each invitation contained a password that was uniquely assigned
to that e-mail address. A respondent was required to enter the password at the beginning of the survey to gain access
into the survey. Password protection ensured that a respondent completed the survey only one time.
To increase the number of respondents in the survey and to improve overall response rates, up to two additional
reminder invitations were typically mailed at 2-4 day intervals to those respondents who had not yet participated in the
survey.
All data were then tabulated, checked for internal consistency and processed by computer. A series of computer-
generated tables were produced for each of the key sample groups that showed the results of each survey question,
both by the total number of respondents and by the key subgroups.

©2007,
Harris
Interactive
Inc.
Decline
to
answer
2%
Female
25%
Male
73%
7%
8%
9%
9%
22%
Criminal
Personal injury
Real estate
Family
General practice
Only responses of 5%
or more are shown.
Main Area of Practice
Size of Firm
Gender
15%
44%
28%
11%
60+
46-59
35-45
25-34
Age Region
South
33%
East
23%
Midwest
24%
West
20%
Demographics of Respondents - 2007
11-20
lawyers
6-10
lawyers
2-5
lawyers
Solo 38%
43%
13%
6%

©2007,
Harris
Interactive
Inc.
Female
24%
Male
76%
5%
5%
7%
10%
10%
22%
Trusts & Estates
Criminal
Real estate
Personal injury
Family
General practice
Only responses of 5%
or more are shown.
Main Area of Practice
Size of Firm
Gender
12%
49%
27%
10%
60+
46-59
35-45
25-34
Age Region
South
36%
East
20%
Midwest
22%
West
22%
Demographics of Respondents - 2005
6%
13%
48%
32%
11-20
attorneys
6-10
attorneys
2-5
attorneys
Solo

Benchmarking-Study-of-Small-Law Marketing-Trends.ppt

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