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Bench mark research
The document reviews three mobile airline applications - EasyJet, Wizz Air, and Ryanair - to identify pros to emulate and cons to avoid for a new mobile application called FlyUX. It outlines objectives to learn from the best user experiences for searching, booking, and payments. Case studies are described to benchmark the applications. Comparisons will be made for home pages, booking processes, upselling, and payment details.
