Benjamin Bylsma's portfolio document summarizes his experience with logo design and use of social media marketing. It includes samples of logos he has designed for various businesses. It also discusses how he would use Facebook pages, ads, and other tools to connect with customers and promote future business ventures. References are provided for sources on Facebook marketing strategies.

1. P o r t f o l i o
Benjamin H. Bylsma

2. .
go, IL
Chica
otel:
ass H
The C

3. : Chic ago, IL
Park

4. Alley: Chicago, IL

5. Facebook for Business By Ben Bylsma (from a case study project).
Businesses can set up a Facebook Page for a product or their entire business. This allows a
business to network with customers and find new customers through these contacts. Pages al-
low them to go beyond static communication with their customers and allow them to post up-
dates on their wall for all of their customers to see. (Facebook, 2009) In a way this is market-
ing and customer service all in one place. “You end up moving away from being an Internet
marketer and go into almost customer service,” said Jim Glaub, creative director at Art Meets
Commerce, a New York marketing firm. (New York Times, 2009)
Facebook currently has 300 million people subscribed to it’s site, (Facebook, 2009) that is
essentially the size of the United States population, so as a small or large business owner when
you need the most cost effective advertising campaign, Facebook is an obvious choice. Face-
book offers both a Cost Per Click (CPC) or Cost Per Impression (CPM) advertising model.
Both start with a daily amount that you want to spend on advertisement, the minimum is 1$
From there you decide how much you want taken out of that daily amount, Facebook offers a
recommended minimum depending on what your advertising. The higher the amount the more
clicks or impressions and vice versa, the difference between the two is that CPC charges from
your daily amount every time a person clicks on the advertisement where as CPM charges ev-
ery time your advertisement is viewed. Facebook Advertisements also helps by narrowing

6. down your demographics so that your target market views your ads. (Facebook, 2009)
Facebooks Connect allows viewers to share what they are doing on your site with their Face-
book network of friends, essentially connecting your businesses site with their Facebook net-
work. “We have seen a 99% increase in page views since implementing Facebook Connect.”
Stated on the Facebook Connect overview from Lollapalooza. (Facebook, 2009) One of the
highlights of this feature is that it allows access between a businesses site and Facebook with-
out adding to the so called “social network fatigue” by bypassing registration. (Insidefacebook.
com, 2009) Joost.com is a good example of this; it allows you to login using your Facebook
ID right from their site, from there you can share with your Facebook network of friends what
you’ve been watching. (Joost.com, 2009)
Another good tool is the Facebook Share Application, which can help you Share content
across networks. The Share tool allows for Friends to share your website with their friends
with the click of a button. (Facebook, 2009)

7. Abandoned: Chicago, IL

8. How will you incorporate Facebook in your
future ventures?
Clara Shih, Author of ‘The Facebook Era’ stat-
ed in a New York Times article some very helpful
first questions to ask before settling down to start
a Facebook page. “What is your basic objective?
Is it getting more customers in the door? Building
brand awareness? Creating a venue for customer
support? Once you have set your goal, you can
strategize accordingly.” (New York Times, 2009) I
would use Facebook Pages for connecting with my
customers in two specific ways, customer service
and updates. Because the wall offers a valuable
communications tool customer service is a natural
result, instead of integrating these communications
tools exclusively on my website my Facebook
Page would give my business a great opportunity
to communicate one on one with customers in an
almost real-time setting. It’s better then e-mail be-

9. cause it’s easier and a little more public so an an-
swered question to one customer might actually
answer the same question for several customers. In-
stead of sending out a mass e-mail newsletter, which
becomes junk mail eventually, I would send out less
e-mails and more news updates through my busi-
nesses Facebook Page. This would also be integrat-
ed with my website so that those non-Facebook cus-
tomers would not be left in the dark. I would also
utilize Facebook Ads to draw people to the business-
es website. Facebook Ads will be a great resources
when I don’t have a lot of money to put toward ad-
vertising because I can put as little as a dollar a day
and stop and start it whenever I need to. To further
integrate Facebook with my website I would even-
tually want to utilize their Connect feature so that
I could expand my businesses connection with it’s
customers.

10. S un over Rising Wolf M ountain: Montana
Rising

11. Ascending the Mountain
: Montana

12. The Receding Darkeness: MT

13. Dawn: MT

14. Storm: Montana

15. The Challenge: Montana

16. Pier: Mus kega n, MI

17. Lonely Tree:
Grand Haven
, MI

18. ON THE
Move

19. Racer: Chicago, IL

20. Y B E
Z A
A
The Crazybeard logo was designed
R
C R
around the idea of making a symbol
B E A
D
that could become iconic. The face
Y
was taken from an actual picture and R
Est. 1983 graphically changed into a vector im-
Z
age. The inspiration came from a
C R A
cross between Starbuck and Burts
Bees logo.
O
r
19
t d a
e
u
o o r G Est.
O

21. One of my earlier logo’s the Reel To
Reel idea was less of a symbol and
more word centered. It was designed
for use in a local retail shop, built to
express a light hearted feeling, like
that of the entertainment media it
R would sell.
D
983
a r
e
G

22. Reference:
Pattison, K. (November 11, 2009). How to Market Your Business With Facebook. Retrieved on November 16, 2009 from The New York Times Website: http://
www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?pagewanted=1&_r=1
Facebook Pages 2009. (March, 2009). Retrieved on November 16, 2009 from Facebook.com’s website: http://www.facebook.com/advertising/FacebookPages-
ProductGuide.pdf
Ads: Glossary of Ad Terms. (n.d.). Retrieved on November 16, 2009 from Facebook.com’s website: http://www.facebook.com/help.php?page=859
Ads: What are Facebook Ads? (n.d.) Retrieved on November 16, 2009 from Facebook.com’s website: http://www.facebook.com/help.php?page=856
Facebook Connect. (n.d.) Retrieved on November 16, 2009 from Facebook.com’s website: http://www.facebook.com/advertising/?connect
Pickard, J. (February 3, 2009). What Does Facebook Connect Mean for Agencies? Retrieved on November 16, 2009 from Insidefacebook.com’s website:
http://www.insidefacebook.com/2009/02/03/what-does-facebook-connect-mean-for-agencies/
Joost, Facbook. (n.d.) Retrieved on November 16, 2009 from Joost.com’s website: http://www.joost.com/facebook/

23. All photographs and artwork were created by Benjamin H. Bylsma using Adobe Illustrator, Photoshop and InDesign.