Bellroy is an international brand that produces slim, minimalist leather wallets. It has $4.4 million in revenue with a focus on male consumers. Though it has established product-market fit in over 100 countries, Bellroy has low investment in product development, support, and research. To grow in developing markets like China and India, Bellroy needs to invest more in understanding local consumer experiences, building efficient supply chains, and empowering local manufacturing partners.