This document provides guidelines for discussing BellaVita products to ensure compliance with laws and company policy. It states that disease claims saying a product treats, prevents, or cures illness are prohibited, as BellaVita products are not drugs approved by the FDA. However, cosmetic claims about improving appearance and structure-function claims stating a product supports health or well-being are allowed. When sharing experiences, representatives should focus on how products make them feel better or function better normally rather than implying medical benefits.

1. BellaVita Product Testimonial Guidelines.
As we experience the powerful benefits of BellaVita
products, we naturally want to share our experience
with others, but it’s important to talk about BellaVita
products in a way that is compliant with local laws and
our company policy.
When you discuss the benefits of a product, including
how it personally helped you, that’s called a claim.
When making claims about BellaVita products, please
keep in mind the following information.
The U.S. Federal Trade Commission requires that
claims be truthful and not misleading. Also, the U.S.
Food and Drug Administration only permits disease
claims for registered drugs.
Disease claims, often referred to as medical or drug
claims, say that a product treats, prevents, diagnoses,
prevents, or cures disease. Since BellaVita products
are not drugs, disease claims, even if true, are not
permitted. The U.S. Food and Drug Administration
DOES allow cosmetic and structure-function claims.
Cosmetic claims state that a product improves
personal appearance, such as “reduced the
appearance of my wrinkles”.

2. Structure-function claims say that a product helps you
stay healthy and function normally or contributes to
general well being, for example this “elevates my
mood” or “this supports joint function”.
When making a statement, first check yourself by
thinking "If I'm a normal healthy person, how does this
help my body to function better?"
Fortunately cosmetic and structure-function claims do
not require pre-approval from the FDA. A company is
able to issue structure-function claims with the
following disclaimer. “These statements have not
been evaluated by the Federal Drug Administration.
This product is not intended to diagnose, treat, cure,
or prevent disease.”
In summary, when sharing the BellaVita products be
truthful and talk about how they improve personal
appearance, or help the body stay healthy. Do not say
or imply that they prevent or cure disease. Simply
allow people try our products and they’ll experience
their effectiveness themselves.