The document describes a proposed website called Bejewel that would allow customers to design and order custom jewelry. The website would feature pictures of available jewelry pieces, personal customer profiles to post designs and track orders, and examples of product prices ranging from 49€ to 139€ plus a 29€ delivery fee. The proposal seeks investment to purchase materials, with the goal of high quality unique designs allowing price points that yield a 5% return on investment over the first three years. Customers could also earn money if another customer purchases a design of theirs.