1. People approach learning in different ways - we
each have a way of learning which best suits
our personalities and backgrounds. In other
words, we each have our own preferred learn-
ing style.
start by telling us WHY WE SHOULD
CARE.

2. Getting to “YES” means answering Why,
How, & What.
why should I care?

3. how will this improve my life?

4. Education comes from within; you get it by struggle
and effort and thought.
Napoleon Hill
Read more
at http://www.brainyquote.com/quotes/keywords/struggle.html#4o2lMC9hFsw7pl3C.99

5. what must I do?

6. Today we are engaged in a deadly global struggle for
those who would intimidate, torture, and murder people
for exercising the most basic freedoms. If we are to win
this struggle and spread those freedoms, we must keep
our own moral compass pointed in a true direction.
Barack Obama

7. Logic doesn’t flood the brain with dopamine, which is why
logic alone doesn’t
move mountains

8. When emotions
are triggered, do-
pamine floods the brain.

9. They’re like neon signs telling your brain,
“REMEMBER
THIS!”

11. Emotions make sto-
ries stick.

12. Movies are also visual sto-
ries.

13. A story has a beginning, a middle & an end.

14. We live our lives in
images & stories.

15. Humans

16. have been telling stories for thou-
sands of years.

17. Craft a story that
captures both
heart & mind.