This document describes a salesperson's experience before and after implementing a sales enablement platform. Before, the salesperson would send marketing materials like proposals, case studies, and videos to prospects but had no way of knowing if or how the prospects engaged with the content. This led to wasted time, lack of account control or forecast confidence, and a poor buyer experience. After implementing a sales enablement platform, the salesperson's materials were combined into a single selling story. The platform also provided notifications when prospects engaged with the content and how much they viewed, allowing the salesperson to follow up at the right time. The outcome was total account control, high forecast confidence, efficient use of time, and a positive buyer experience.