SlideShare a Scribd company logo
Before &
AFTER
SALES
ENABLEMENT
This is George. The Sales
Professional
of our Story.
Before
Sales Enablement
Time in process
SalesStage
MQL
SQL
Qualified In
Short Listed RFI
RFP Final Meeting
?
We join the Story here
(Georges follow-up)
Have you followed
up George?
Georges Sales Manager
I’ve emailed
them.
I’ve sent the:
• Final Proposal
• Case Study
• Testimonial Video
What did they think?
Only just sent it!
I’ll follow up in a
day or two when
they’ve reviewed it.
One day later..George?
“Hello, I am just
following up on
the…”
They’ve not had
time to review the
information yet.
One day later..
Nothing back yet.
No email
No feedback.
George where are we?
It’s on the forecast.
Call the prospect…
I want to wait until
they’ve reviewed
the information.
What if they’ve
not reviewed it.
“I am just following
up on the…”
“Hello again”
“We’ve not
reviewed the
information yet!
We’ll call you”
They’ll call me!
The Outcome:
• Everyone's Wasted time
which could have been
better spent.
• No account control.
• Zero forecast confidence.
• A poor experience for the
buyer.
AFTER
Sales Enablement
Slides
Video Testimonial
Final PDF proposal
e phrastic.io
Sales Enablement Platform
Effortlessly
combines his
sales assets into
a single elegant
selling story
Time in process
SalesStage
MQL
SQL
Qualified In
Short Listed RFI
RFP Final Meeting
?
We join the Story here
(Georges follow-up)
The Sales Manager can
clearly see George has
followed up, What was
sent and that it’s not
been reviewed by the
prospect.
George gets an
email notification
Showing exactly
When, How
Much and What
his prospect
viewed.
Also the Video
Testimonial was
watched in its
entirety.
“Hello, I am just
following up on
the…”
“Timely call
George, we just
reviewed it”
Outcome
Total control
High forecast
confidence
Time Efficient
Positive Buyer
Experience

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Before & After Sales Enablement with George