SlideShare a Scribd company logo
Confidential please do not distribute
Introducing the Bidder-as-a-Service
info@beeswax.com
Who are we ?
Startup based out of NYC, founded by ex-Googlers
We do RTB (Real time bidding)
Publisher
Ad Exchange
Beeswax Bidder
Scale: O(M) QPS
Latency_99 : 20 ms
- Target campaigns
- Target user profiles
- Optimize for ROI
- Customize
< 200 ms
Step 1:
Send ad request & userid
Step 2:
Broadcast bid request
Step 3:
Submit bid & ad markup
Step 4:
Show ad to user
Auction
Building a bidder is very hard
Need scale to deliver campaigns
- To reach the desired audience, bidder needs to process at least 1M QPS
- Deployment has to be in multiple regions to guarantee reach
Performance
- The timeout from ad exchanges is 100ms including the RTT over internet
- 99%ile tail latency for processing a bid request is 20 ms
Complex ecosystem
- Manage integrations with ad exchanges, third party data providers and vendors
- Requires a lot of domain expertise to optimize the bidder for maximizing performance
Our Solution: Beeswax Programmatic Cloud
A full-stack solution
deployed for each
customer in a sandbox
Services
you control
Pre-built
ecosystem
and supply
relationships
Cookies,
Mobile ID’s, 3rd
Party
Data
Bidding
and Targeting
Engine
Campaign
Management UI/API
Reporting
UI/API
Custom
bidding
algos
Log-level
streaming
RESTful APIs
Direct
connections to
customer-hosted
services
Fully managed ad tech platform on
Why are we here ?
We have some hard problems to solve
Reduce infrastructure cost and maintain performance
- Business is doubling, the customers are doubling, the infrastructure cost should not.
- Containers improve resource utilization but what is the impact on performance ?
Simplify operations on a complex system
- We currently have autoscale groups on EC2 that are updated via AWS CodeDeploy
- Kubernetes provides us with a consistent operational interface for cluster management
Business requirements
- Latency constraints require our customers to co-locate with us on AWS.
- We would instead prefer to securely execute their code on our network.
Thank You
https://www.beeswax.com/careers/
Confidential please do not distribute
Introducing the Bidder-as-a-Service
info@beeswax.com

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Beeswax - Kubernetes Meetup

  • 1. Confidential please do not distribute Introducing the Bidder-as-a-Service info@beeswax.com
  • 2. Who are we ? Startup based out of NYC, founded by ex-Googlers
  • 3. We do RTB (Real time bidding) Publisher Ad Exchange Beeswax Bidder Scale: O(M) QPS Latency_99 : 20 ms - Target campaigns - Target user profiles - Optimize for ROI - Customize < 200 ms Step 1: Send ad request & userid Step 2: Broadcast bid request Step 3: Submit bid & ad markup Step 4: Show ad to user Auction
  • 4. Building a bidder is very hard Need scale to deliver campaigns - To reach the desired audience, bidder needs to process at least 1M QPS - Deployment has to be in multiple regions to guarantee reach Performance - The timeout from ad exchanges is 100ms including the RTT over internet - 99%ile tail latency for processing a bid request is 20 ms Complex ecosystem - Manage integrations with ad exchanges, third party data providers and vendors - Requires a lot of domain expertise to optimize the bidder for maximizing performance
  • 5. Our Solution: Beeswax Programmatic Cloud A full-stack solution deployed for each customer in a sandbox Services you control Pre-built ecosystem and supply relationships Cookies, Mobile ID’s, 3rd Party Data Bidding and Targeting Engine Campaign Management UI/API Reporting UI/API Custom bidding algos Log-level streaming RESTful APIs Direct connections to customer-hosted services Fully managed ad tech platform on
  • 6. Why are we here ?
  • 7. We have some hard problems to solve Reduce infrastructure cost and maintain performance - Business is doubling, the customers are doubling, the infrastructure cost should not. - Containers improve resource utilization but what is the impact on performance ? Simplify operations on a complex system - We currently have autoscale groups on EC2 that are updated via AWS CodeDeploy - Kubernetes provides us with a consistent operational interface for cluster management Business requirements - Latency constraints require our customers to co-locate with us on AWS. - We would instead prefer to securely execute their code on our network.
  • 8. Thank You https://www.beeswax.com/careers/ Confidential please do not distribute Introducing the Bidder-as-a-Service info@beeswax.com