Bedsider: What Really Works When Mobile is Part of a Multi-touchpoint Ecosys...Lawrence Swiader
This presentation, Re-Branding Birth Control, What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem , was delivered at the Mobile Health 2011 conference on May 4 - 5, 2011.
The document discusses the re-branding of the National Campaign to Prevent Teen and Unplanned Pregnancy's birth control resources under the new name "Bedsider". It describes how Bedsider was created as a multi-touchpoint system including a website, social media, videos, contests, emails and provider training. It also discusses lessons learned, such as how to effectively communicate about birth control in an accessible way and establishing reliable mobile networks, as well as results which showed increased engagement among young people regarding contraception options.
There are various techniques for helping babies sleep better or through the night, including letting the baby cry themselves to sleep which is controversial because it may negatively impact the baby's attachment and trust in the caregiver due to a lack of response to the crying.
Early Childhood Development "WAYA" (Where Are You At?)_F. GarciaCORE Group
This document discusses early child development and contains information from a CORE Fall Meeting. It presents statements related to critical periods of development and asks the reader to indicate agreement or disagreement. Some key points made include: the window of opportunity for child development extends beyond just pregnancy through the first few years; bonding and attachment are not the same; and babies under 1 month can see and copy. The document also discusses how brain development occurs through forming connections in response to experiences and sensations, and how skills building resources can help support integrated child care and development.
The document discusses the importance of supporting women to successfully breastfeed. It outlines optimal infant feeding practices according to global health organizations, including exclusive breastfeeding for six months and continued breastfeeding for up to two years. It notes that breastfeeding provides long-term health benefits for both mother and child. The document emphasizes that women need education, counseling, and community support to overcome challenges and maintain breastfeeding.
The document discusses the importance of supporting women to successfully breastfeed. It outlines optimal infant feeding practices according to global health organizations, including exclusive breastfeeding for six months and continued breastfeeding for up to two years. It notes that babies are biologically designed to breastfeed and reviews the health benefits for both mother and baby. The document advocates for breastfeeding education, support services, and workplace accommodations to help women overcome challenges and meet feeding goals.
Making contraceptive accessible and acceptableAutumn Guy
States with less contraceptive education and accessibility have higher rates of unplanned teen pregnancies. Some states allow healthcare providers to refuse providing contraceptives, while publicly funded family planning services have helped avoid millions of unintended pregnancies and abortions. The rate of teen pregnancies is increasing as sex education is decreasing. The document advocates for increased education about and accessibility to contraceptives for all in order to reduce unplanned pregnancies.
THE CHALLENGE: ENSURING NEWBORNS SURVIVE AND THRIVENikitaSharma438
The Government of Bihar in partnership with CARE is innovating to identify, track, and care for very low birth weight newborns through a weak newborn tracking program. A key part of this program is training auxiliary nurse midwives to accurately measure birth weights using digital scales to identify small or weak babies for special care. Community health workers then track these newborns through home visits during the first month to monitor health and ensure proper care. This tracking and support has led to dramatic decreases in death and suffering among weak newborns, with mortality declining among the lowest birth weight newborns from 63% in 2015 to 30% in 2017.
Bedsider: What Really Works When Mobile is Part of a Multi-touchpoint Ecosys...Lawrence Swiader
This presentation, Re-Branding Birth Control, What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem , was delivered at the Mobile Health 2011 conference on May 4 - 5, 2011.
The document discusses the re-branding of the National Campaign to Prevent Teen and Unplanned Pregnancy's birth control resources under the new name "Bedsider". It describes how Bedsider was created as a multi-touchpoint system including a website, social media, videos, contests, emails and provider training. It also discusses lessons learned, such as how to effectively communicate about birth control in an accessible way and establishing reliable mobile networks, as well as results which showed increased engagement among young people regarding contraception options.
There are various techniques for helping babies sleep better or through the night, including letting the baby cry themselves to sleep which is controversial because it may negatively impact the baby's attachment and trust in the caregiver due to a lack of response to the crying.
Early Childhood Development "WAYA" (Where Are You At?)_F. GarciaCORE Group
This document discusses early child development and contains information from a CORE Fall Meeting. It presents statements related to critical periods of development and asks the reader to indicate agreement or disagreement. Some key points made include: the window of opportunity for child development extends beyond just pregnancy through the first few years; bonding and attachment are not the same; and babies under 1 month can see and copy. The document also discusses how brain development occurs through forming connections in response to experiences and sensations, and how skills building resources can help support integrated child care and development.
The document discusses the importance of supporting women to successfully breastfeed. It outlines optimal infant feeding practices according to global health organizations, including exclusive breastfeeding for six months and continued breastfeeding for up to two years. It notes that breastfeeding provides long-term health benefits for both mother and child. The document emphasizes that women need education, counseling, and community support to overcome challenges and maintain breastfeeding.
The document discusses the importance of supporting women to successfully breastfeed. It outlines optimal infant feeding practices according to global health organizations, including exclusive breastfeeding for six months and continued breastfeeding for up to two years. It notes that babies are biologically designed to breastfeed and reviews the health benefits for both mother and baby. The document advocates for breastfeeding education, support services, and workplace accommodations to help women overcome challenges and meet feeding goals.
Making contraceptive accessible and acceptableAutumn Guy
States with less contraceptive education and accessibility have higher rates of unplanned teen pregnancies. Some states allow healthcare providers to refuse providing contraceptives, while publicly funded family planning services have helped avoid millions of unintended pregnancies and abortions. The rate of teen pregnancies is increasing as sex education is decreasing. The document advocates for increased education about and accessibility to contraceptives for all in order to reduce unplanned pregnancies.
THE CHALLENGE: ENSURING NEWBORNS SURVIVE AND THRIVENikitaSharma438
The Government of Bihar in partnership with CARE is innovating to identify, track, and care for very low birth weight newborns through a weak newborn tracking program. A key part of this program is training auxiliary nurse midwives to accurately measure birth weights using digital scales to identify small or weak babies for special care. Community health workers then track these newborns through home visits during the first month to monitor health and ensure proper care. This tracking and support has led to dramatic decreases in death and suffering among weak newborns, with mortality declining among the lowest birth weight newborns from 63% in 2015 to 30% in 2017.
Thing That You Should Take Care for New Born baby - Dr Shivani Sachdev GourDr Shivani Sachdev Gour
Thing That You Should Take Care for New Born baby. A new born baby is like a new flower that you should take care of. You need to do many things when it comes to taking care of your newborn child and these are mentioned below.
Breastfeeding is a ‘team’ process: mother and babies form the core of the team, with family, friends, and others serving as team members, coaches, cheerleaders, and fans. Mothers have goals for breastfeeding and need the help and support of the whole team to achieve those goals. As with a sports game, there can be small successes and setbacks through the course of a family’s breastfeeding experience, though striving all the time to win. The 2014 World Breastfeeding Week theme, “Breastfeeding: A Winning Goal – For Life!” celebrates the team effort needed to make breastfeeding easier.
The following PowerPoint gives a brief overview of the 2015 UN Goal to Improve Maternal Health. Originally created for TUNIV 200 through University of Washington Tacoma.
The document summarizes Save the Children's "Every One" campaign in Pakistan aimed at reducing child mortality rates. Key points:
1) The campaign was launched in 2010 in partnership with Pakistan's Ministry of Health to help achieve Millennium Development Goal 4 of reducing under-five mortality by two-thirds by 2015.
2) Pakistan has high rates of neonatal, child, and maternal deaths due to preventable diseases like malaria and diarrhea, as well as malnutrition and low literacy rates among women.
3) The campaign focuses on increasing access to health workers and vaccines, improving child nutrition, and advocating for increased social spending on maternal and child health.
4) It calls on all sectors of society
This document discusses Ummeed, an organization that invests in early childhood development. An estimated 15% of children in low and middle income countries have disabilities. In India alone, there are over 53 million children with disabilities. Ummeed was founded to address this issue by providing early identification and intervention services under one roof in a family-centered manner. The organization aims to build capacity and raise awareness about the importance of early stimulation and intervention for children's brain development and outcomes. Ummeed's goal is to change the world by empowering children with disabilities.
This document outlines Uganda's Child Survival Strategy known as GOBI-FFF. [1] It provides key child mortality rate indicators showing a decline between 2006 and 2014/15. [2] It then discusses the main causes of child death in Uganda and outlines the components of the GOBI-FFF strategy: G (growth monitoring), O (oral rehydration salts), B (breastfeeding), I (immunization), F (family planning), F (food supplementation), and F (female literacy). [3] For each component, it provides some additional details on recommended practices.
The document discusses how to deal with an unplanned pregnancy. It notes that not every child is planned and lists common emotional reactions such as feeling alone, anxious, confused and guilty. The document recommends seeking support from friends, family, therapists or counselors. It advertises for a website that provides abortion pills and 24/7 customer support.
Nearly half of all American women experience an unexpected pregnancy at some point due to inconsistent or incorrect birth control use, with home pregnancy tests and blood tests able to detect pregnancy and emergency contraception options exist within 5 days of intercourse; if pregnancy is confirmed, women must decide between abortion, adoption, foster care or parenting amidst misconceptions and with support in their decision making.
This research poster summarizes information about preterm birth. Preterm birth is the leading cause of death for children under age 5, with over 26,000 babies dying each year from preterm-related complications, though solutions exist to prevent and treat these complications. The poster calls for scaling up quality care for women and newborns so that all babies can survive and thrive. It was presented by two students from the International Islamic University Chittagong.
Family planning a right based methodology, a policy framework -by dr malik kh...Malik Khalid Mehmood
This document summarizes a report by Dr. Malik Khalid Mehmood on how increasing access to family planning can save children's lives. It discusses two key ways family planning impacts child health and survival: 1) Healthy spacing of pregnancies, as babies born less than 3 years after a previous birth have a higher risk of death; and 2) Preventing pregnancies among adolescent girls, as complications during pregnancy and childbirth are a leading cause of death for girls aged 15-19 worldwide. The report calls on governments and organizations to address both the supply and demand barriers to family spacing of family planning at the upcoming London Summit on Family Planning.
Dr. Ngozi Okonjo-Iweala discusses the gender health gap and how it disproportionately impacts women in developing countries. She describes her own frightening experience with a pregnancy complication and emphasizes how many maternal and neonatal deaths could be prevented with basic interventions like antenatal care and skilled birth attendants. Okonjo-Iweala also highlights issues like cervical cancer, where the majority of deaths occur in poor nations due to lack of screening and treatment. She advocates for efforts to increase access to vaccines for diseases like HPV and potentially Zika virus to help reduce health burdens on women globally.
Emerging Trends in Contraception discusses various contraceptive methods, their effectiveness, and trends in contraceptive use. It outlines the Healthy People 2020 goals of improving pregnancy planning, spacing, and preventing unintended pregnancy. Recent trends show that couples who do not use contraception have an 85% chance of an unplanned pregnancy, and emergency contraceptive use among women ages 15-44 increased from 4.2% to 11% from 2006-2010. The document also reviews different contraceptive types including their usage instructions, costs, effectiveness rates, and potential side effects.
The document discusses maternal and child health in Kenya, noting that 189,000 children under five die there each year. While Kenya has made some progress toward UN Millennium Development Goals for reducing child and maternal mortality, progress has been insufficient or nonexistent. Simple, affordable solutions exist but require political will and implementation of high-impact interventions to expand access to healthcare, clean water, nutrition, and more. World Vision contributes to these efforts through various maternal, newborn, child health and nutrition programs in Kenya.
The purpose of family planning programs in Indonesia is to improve the welfare of mothers and children and realize the goal of small, happy, and prosperous families through birth control. Specifically, the programs aim to increase contraceptive use, reduce infant births, and improve family planning health by spacing births. The benefits of these programs include preventing unwanted pregnancies and maternal deaths for mothers and maintaining their health and ability to conceive.
Bedsider at the EC Jamboree, Re-Branding Birth ControlLawrence Swiader
This presentation, made at the 2013 EC Jamboree, focused on re-branding birth control through the sharing of content. The end of the presentation focuses on some new ways to share like a poster about emergency contraception produced in partnership with UCSF and the Thanks, Birth Control day - #thxbirthcontrol - on 11/12/13.
This report analyzes the high rate of teen pregnancy through data and recommendations for reduction. It finds that while the teen pregnancy rate dropped in the 1990s, it has since increased by 5-14%. The report examines statistics on sexually active teens by age, gender, and race from 1990-1997 and estimates that 2-4 out of 10 teens may become pregnant by 2005 based on rate increases. Recommendations to reduce the rate include increasing access to condoms, birth control pills, and teaching abstinence.
Planned Parenthood is a national organization that provides reproductive health care, education and advocacy. It offers services like contraception and screenings for diseases to help people make informed health decisions, especially for those who cannot afford care otherwise. The organization serves not only in America but worldwide. A visit to a local Planned Parenthood office found friendly staff and informative materials for patients. The document aims to demonstrate through statistics why Planned Parenthood is important and deserves continued community and tax dollar support.
This document discusses ways to prevent teenage pregnancy through comprehensive sex education, learning about contraceptives, and youth development programs. It notes that nearly 615,000 US women aged 15-19 become pregnant each year, and that teenage mothers often do not complete high school or can struggle with depression and anxiety. The children of teenage mothers also face greater risks. Comprehensive sex education, knowledge of various contraceptive options, and community programs that educate youth about sexuality and provide support can help lower teenage pregnancy rates.
This document analyzes what it will take for Afghanistan to end preventable child and newborn deaths by 2030. At current rates, Afghanistan will reach this goal in 2038 for under-five deaths and 2053 for newborn deaths, which is too late. National averages hide disparities for vulnerable groups. The government must commit to prioritizing maternal and child health, increasing funding for quality healthcare, and expanding coverage of essential services, especially for rural communities. It must also strengthen accountability and target interventions to vulnerable groups, as skilled birth attendance, birth registration, and nutrition show large inequalities between rich and poor, urban and rural, and educated and uneducated populations. Reaching the goal requires renewed commitment to counting,
Vital statistics are systematically collected facts related to vital events like births, deaths, and marriages. They are compiled from sources like censuses, registration records, and health surveys. Vital statistics are used for policymaking, administration, research, and public health programs. Some key vital statistics include birth rate, death rate, crude death rate, maternal mortality ratio, and infant mortality rate. Recent advancements in contraceptives allow individuals to plan their families and avoid unwanted births. Natural family planning methods like rhythm method and basal body temperature tracking require abstaining from sex during fertile periods, while barrier methods like condoms use physical barriers.
Thing That You Should Take Care for New Born baby - Dr Shivani Sachdev GourDr Shivani Sachdev Gour
Thing That You Should Take Care for New Born baby. A new born baby is like a new flower that you should take care of. You need to do many things when it comes to taking care of your newborn child and these are mentioned below.
Breastfeeding is a ‘team’ process: mother and babies form the core of the team, with family, friends, and others serving as team members, coaches, cheerleaders, and fans. Mothers have goals for breastfeeding and need the help and support of the whole team to achieve those goals. As with a sports game, there can be small successes and setbacks through the course of a family’s breastfeeding experience, though striving all the time to win. The 2014 World Breastfeeding Week theme, “Breastfeeding: A Winning Goal – For Life!” celebrates the team effort needed to make breastfeeding easier.
The following PowerPoint gives a brief overview of the 2015 UN Goal to Improve Maternal Health. Originally created for TUNIV 200 through University of Washington Tacoma.
The document summarizes Save the Children's "Every One" campaign in Pakistan aimed at reducing child mortality rates. Key points:
1) The campaign was launched in 2010 in partnership with Pakistan's Ministry of Health to help achieve Millennium Development Goal 4 of reducing under-five mortality by two-thirds by 2015.
2) Pakistan has high rates of neonatal, child, and maternal deaths due to preventable diseases like malaria and diarrhea, as well as malnutrition and low literacy rates among women.
3) The campaign focuses on increasing access to health workers and vaccines, improving child nutrition, and advocating for increased social spending on maternal and child health.
4) It calls on all sectors of society
This document discusses Ummeed, an organization that invests in early childhood development. An estimated 15% of children in low and middle income countries have disabilities. In India alone, there are over 53 million children with disabilities. Ummeed was founded to address this issue by providing early identification and intervention services under one roof in a family-centered manner. The organization aims to build capacity and raise awareness about the importance of early stimulation and intervention for children's brain development and outcomes. Ummeed's goal is to change the world by empowering children with disabilities.
This document outlines Uganda's Child Survival Strategy known as GOBI-FFF. [1] It provides key child mortality rate indicators showing a decline between 2006 and 2014/15. [2] It then discusses the main causes of child death in Uganda and outlines the components of the GOBI-FFF strategy: G (growth monitoring), O (oral rehydration salts), B (breastfeeding), I (immunization), F (family planning), F (food supplementation), and F (female literacy). [3] For each component, it provides some additional details on recommended practices.
The document discusses how to deal with an unplanned pregnancy. It notes that not every child is planned and lists common emotional reactions such as feeling alone, anxious, confused and guilty. The document recommends seeking support from friends, family, therapists or counselors. It advertises for a website that provides abortion pills and 24/7 customer support.
Nearly half of all American women experience an unexpected pregnancy at some point due to inconsistent or incorrect birth control use, with home pregnancy tests and blood tests able to detect pregnancy and emergency contraception options exist within 5 days of intercourse; if pregnancy is confirmed, women must decide between abortion, adoption, foster care or parenting amidst misconceptions and with support in their decision making.
This research poster summarizes information about preterm birth. Preterm birth is the leading cause of death for children under age 5, with over 26,000 babies dying each year from preterm-related complications, though solutions exist to prevent and treat these complications. The poster calls for scaling up quality care for women and newborns so that all babies can survive and thrive. It was presented by two students from the International Islamic University Chittagong.
Family planning a right based methodology, a policy framework -by dr malik kh...Malik Khalid Mehmood
This document summarizes a report by Dr. Malik Khalid Mehmood on how increasing access to family planning can save children's lives. It discusses two key ways family planning impacts child health and survival: 1) Healthy spacing of pregnancies, as babies born less than 3 years after a previous birth have a higher risk of death; and 2) Preventing pregnancies among adolescent girls, as complications during pregnancy and childbirth are a leading cause of death for girls aged 15-19 worldwide. The report calls on governments and organizations to address both the supply and demand barriers to family spacing of family planning at the upcoming London Summit on Family Planning.
Dr. Ngozi Okonjo-Iweala discusses the gender health gap and how it disproportionately impacts women in developing countries. She describes her own frightening experience with a pregnancy complication and emphasizes how many maternal and neonatal deaths could be prevented with basic interventions like antenatal care and skilled birth attendants. Okonjo-Iweala also highlights issues like cervical cancer, where the majority of deaths occur in poor nations due to lack of screening and treatment. She advocates for efforts to increase access to vaccines for diseases like HPV and potentially Zika virus to help reduce health burdens on women globally.
Emerging Trends in Contraception discusses various contraceptive methods, their effectiveness, and trends in contraceptive use. It outlines the Healthy People 2020 goals of improving pregnancy planning, spacing, and preventing unintended pregnancy. Recent trends show that couples who do not use contraception have an 85% chance of an unplanned pregnancy, and emergency contraceptive use among women ages 15-44 increased from 4.2% to 11% from 2006-2010. The document also reviews different contraceptive types including their usage instructions, costs, effectiveness rates, and potential side effects.
The document discusses maternal and child health in Kenya, noting that 189,000 children under five die there each year. While Kenya has made some progress toward UN Millennium Development Goals for reducing child and maternal mortality, progress has been insufficient or nonexistent. Simple, affordable solutions exist but require political will and implementation of high-impact interventions to expand access to healthcare, clean water, nutrition, and more. World Vision contributes to these efforts through various maternal, newborn, child health and nutrition programs in Kenya.
The purpose of family planning programs in Indonesia is to improve the welfare of mothers and children and realize the goal of small, happy, and prosperous families through birth control. Specifically, the programs aim to increase contraceptive use, reduce infant births, and improve family planning health by spacing births. The benefits of these programs include preventing unwanted pregnancies and maternal deaths for mothers and maintaining their health and ability to conceive.
Bedsider at the EC Jamboree, Re-Branding Birth ControlLawrence Swiader
This presentation, made at the 2013 EC Jamboree, focused on re-branding birth control through the sharing of content. The end of the presentation focuses on some new ways to share like a poster about emergency contraception produced in partnership with UCSF and the Thanks, Birth Control day - #thxbirthcontrol - on 11/12/13.
This report analyzes the high rate of teen pregnancy through data and recommendations for reduction. It finds that while the teen pregnancy rate dropped in the 1990s, it has since increased by 5-14%. The report examines statistics on sexually active teens by age, gender, and race from 1990-1997 and estimates that 2-4 out of 10 teens may become pregnant by 2005 based on rate increases. Recommendations to reduce the rate include increasing access to condoms, birth control pills, and teaching abstinence.
Planned Parenthood is a national organization that provides reproductive health care, education and advocacy. It offers services like contraception and screenings for diseases to help people make informed health decisions, especially for those who cannot afford care otherwise. The organization serves not only in America but worldwide. A visit to a local Planned Parenthood office found friendly staff and informative materials for patients. The document aims to demonstrate through statistics why Planned Parenthood is important and deserves continued community and tax dollar support.
This document discusses ways to prevent teenage pregnancy through comprehensive sex education, learning about contraceptives, and youth development programs. It notes that nearly 615,000 US women aged 15-19 become pregnant each year, and that teenage mothers often do not complete high school or can struggle with depression and anxiety. The children of teenage mothers also face greater risks. Comprehensive sex education, knowledge of various contraceptive options, and community programs that educate youth about sexuality and provide support can help lower teenage pregnancy rates.
This document analyzes what it will take for Afghanistan to end preventable child and newborn deaths by 2030. At current rates, Afghanistan will reach this goal in 2038 for under-five deaths and 2053 for newborn deaths, which is too late. National averages hide disparities for vulnerable groups. The government must commit to prioritizing maternal and child health, increasing funding for quality healthcare, and expanding coverage of essential services, especially for rural communities. It must also strengthen accountability and target interventions to vulnerable groups, as skilled birth attendance, birth registration, and nutrition show large inequalities between rich and poor, urban and rural, and educated and uneducated populations. Reaching the goal requires renewed commitment to counting,
Vital statistics are systematically collected facts related to vital events like births, deaths, and marriages. They are compiled from sources like censuses, registration records, and health surveys. Vital statistics are used for policymaking, administration, research, and public health programs. Some key vital statistics include birth rate, death rate, crude death rate, maternal mortality ratio, and infant mortality rate. Recent advancements in contraceptives allow individuals to plan their families and avoid unwanted births. Natural family planning methods like rhythm method and basal body temperature tracking require abstaining from sex during fertile periods, while barrier methods like condoms use physical barriers.
Youth make up 33% of Nepal's population, with high unmet need for family planning and poor communication around sexual health issues. To address this, Marie Stopes Nepal created the "Rockets & Space" Facebook page in 2014 to engage youth in discussing sexual and reproductive health topics. The page now has over 60,000 likes and receives around 5 private messages per week from youth with questions. Frequently asked questions relate to adolescent development. Events held through the page, like one for World Contraceptive Day, attracted many participant entries. The page has been successful at starting an interactive space for youth to learn about relationships and safe sex practices.
Choice for women: have your say on a new plan to tackle reproductive, materna...DFID
More than a third of a million women die every year from complications during pregnancy and childbirth. Improving reproductive, maternal and newborn health in the developing world is a major priority for the UK Government. DFID is therefore developing a new business plan.
To inform the plan we are holding a 12 week consultation, which will close on 20 October 2010. We want to hear what people in the UK and around the world have to say on the subject of reproductive, maternal and newborn health. This will help us to understand different viewpoints, how these issues might vary in different countries, and how DFID could work better with partners.
If you want to discuss the consultation with colleagues, partners or users of services, we have created this presentation document to help you stimulate discussion. Once you have gathered responses submit your feedback online or use our template response document and email your comments.
To find out more visit http://www.dfid.gov.uk/choiceforwomen
Berer keynote speech copenhagen 23 may 2013RHMLisa
This document discusses the history and evolution of concepts related to family planning, reproductive health, and women's control over their fertility. It traces the development of these ideas from the 1800s through modern international agreements and initiatives. Over time, the focus has shifted from solely reducing population growth to recognizing women's rights to decide the number and spacing of children. However, implementation of comprehensive reproductive healthcare has faced challenges. The document argues for more inclusive language and services that meet the needs of limiting fertility beyond just family planning.
The document discusses improving maternal health globally. It notes that nearly 830 women die every day due to complications during pregnancy and childbirth, most of which could be prevented by improving access to emergency obstetric care and prenatal care. Specifically, it recommends increasing access to trained healthcare professionals for childbirth and ensuring women receive the recommended 4 prenatal checkups. The document also advocates donating to organizations working to build maternal health clinics in developing countries to improve outcomes for mothers and infants worldwide.
The National Breast Cancer Foundation's mission is to provide early detection through mammograms and support services to help those with breast cancer. Its goals are to increase awareness about breast cancer and provide support and confidence to help patients fight the disease. It achieves this through various programs including free mammograms, support groups, educational resources, and fundraising events with celebrity support. The foundation aims to prevent breast cancer diagnoses and help the over 2 million breast cancer survivors in the US.
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13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
1. Re-branding
Birth Control
The Big Redux DC 2011
Lawrence Swiader,
The National Campaign to Prevent
Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
2. What the %$#& is
going on out there?
The National Campaign to Prevent Teen and Unplanned Pregnancy
3. We needed help.
Call in the troops!
The National Campaign to Prevent Teen and Unplanned Pregnancy
8. A few insights
Education comes at the
wrong time, in the
wrong context.
(If it happens at all.)
The National Campaign to Prevent Teen and Unplanned Pregnancy
9. A few insights
In the heat of the
moment, all bets are off.
The National Campaign to Prevent Teen and Unplanned Pregnancy
10. A few insights
Booty trumps Jesus.
The National Campaign to Prevent Teen and Unplanned Pregnancy
11. A few insights
And then there’s the
total lack of feedback.
The National Campaign to Prevent Teen and Unplanned Pregnancy
12. It had to be a system.
The National Campaign to Prevent Teen and Unplanned Pregnancy
13. Preparation Initiation Maintenance
PHASE ONE PHASE TWO PHASE THREE
Loyalty
Services
Awareness Drivers Website
The National Campaign to Prevent Teen and Unplanned Pregnancy
14. Theoretical models.
Real women.
(And why it’s important to have a theory to test.)
The National Campaign to Prevent Teen and Unplanned Pregnancy
15. The birth of Bedsider.
The National Campaign to Prevent Teen and Unplanned Pregnancy
20. Awareness isn’t enough.
You’ve got to have the right tools.
And an agile approach.
The National Campaign to Prevent Teen and Unplanned Pregnancy
21. No room for error.
Stressing mobile networks that were not
set up for fail-proof delivery.
The National Campaign to Prevent Teen and Unplanned Pregnancy
22. Best of all, it works.
The National Campaign to Prevent Teen and Unplanned Pregnancy
23. Results.
!
!
The National Campaign to Prevent Teen and Unplanned Pregnancy
24. Results.
!
!
The National Campaign to Prevent Teen and Unplanned Pregnancy
25. So what’s next?
The National Campaign to Prevent Teen and Unplanned Pregnancy
26. Thank you.
Larry Swiader
lswiader@thenc.org
The National Campaign to Prevent Teen and Unplanned Pregnancy
Editor's Notes
Good morning. I’m so happy to be here.\n\nI’m LS, and I’m the Senior Director of Digital Media at The NC and if you thought we’d be talking about sex today, well, you’re right! In fact, we’ll be talking about better sex. And this comes as a surprise to me too. But I’m jumping ahead.\n\nBefore we get to better sex, let’s first talk about what the bleep is going on out there...\n
The United States has a significant problem with unplanned pregnancy, especially among young single people in their 20s. Seven in ten pregnancies to single women aged 18 to 29 are unplanned. 7 in 10!\n\nThis is the case even though--according to a report called the Fog Zone--most people think pregnancies should be planned\nAND\nMost people also say it’s important to them to avoid pregnancy in their lives right now\nBUT\nAmong those having sex and not trying to get pregnant:\n19% use no contraception at all and 24% use it inconsistently. [Intentions don’t match behavior]\nAND\nAmong those who say it’s very important to avoid pregnancy now, 34% say it’s likely they’ll have unprotected sex in near future\n\n\n
With this as the landscape The National Campaign in the late summer of 2008 enlisted the help of the innovation and design firm, IDEO, and started to look closely at the reasons that people weren’t getting BC right so we could reduce the number of unplanned pregnancies. What were the reasons--beyond cost and access to BC--for the failure? \n\nWe went looking to reduce unplanned pregnancy; but we came back with stories about better sex.\n
The task of reducing unplanned preg is a pretty daunting problem. How do you change the behavior in the face of one of the most powerful biological urges on the planet? \n\nWe started by taking a look at what's what’s out there now. And the state of sexual health and behavior change is not pretty. If you pick up a few flyers at the local clinic--the people they show look like going to dentist or buying a pre-owned car. \n\nWhat does this any of this have to do with sex? The answer is: Not very much at all.\n\n[Why do the people with vaginitis look so happy?]\n
This is a web site to help women find Emergency Contraception. Instead, it looks like she's searching for a lower rate on car insurance? And it’s BEIGE. \n
The problem is sex isn't science, but we keep attacking the issue with squeaky clean, very de-sexualized logic. Sex is emotional. It’s carnal. It’s intense. It’s funny. Yet none of these things are reflected in the tone of the behavior change work that’s out there.\n\nWe quickly realized we needed to create design solutions that matched the subject matter and we needed to adopt a tone that wouldn’t be so easy to dismiss.\n
Working with our partners at IDEO we employed human-centered design to get at the right tone.\n\nFor those of you who aren’t familiar, human-centered design is pretty much exactly what it sounds like—it’s a design process that puts real human needs, desires, especially latent desires—at the center, first and foremost. \n\nTo step into the lives of these young women, IDEO did intense, in-home interviews. For our initial research, we spoke to 15 women and 3 men in 3 states, plus 3 experts in the field. And the stories we heard were incredible. We went into it thinking that the people we would meet would be shy talking about such an intimate subject with total strangers, but not so. Given a safe forum, these women were more than happy to tell us everything. And beyond that, they were desperate for information. They were asking US questions, as if we were the experts. It became abundantly clear, really quickly, that they had nowhere to go to be able to talk about this stuff and ask questions safely. (So, insight number one out of these interviews...is...) \n
Education comes at the wrong time, in the wrong context, if it happens at all.\n\nThink about when you had sex ed. In the U.S., many get it at 12 or 13. And that’s if they were lucky and had sex ed, which certainly isn’t a guarantee in the U.S.\n\nThat’s like learning to drive in a classroom setting at 10, and getting the keys to the car at 17 and being asked to drive.\n
In the heat of the moment, all bets are off. \n\nWhen it comes to getting it on, your brain turns off. And that’s the fun part. We don’t actually want to mess with that-- Because that’s what we all crave, to lose ourselves in passion. But that’s not so good when it comes to protecting yourself. \n\nBrianna, who we’d recruited specifically because she was so hyper vigilant and adamant about birth control told us a story about going to Mexico on a vacation, getting drunk, and having unprotected sex. In that drunken moment, she just wanted to get busy.\n\nAlso a great example of how alcohol plays a HUGE role. To be totally blunt, people love to get drunk and get it on. [an ode to Dan] And if you don’t believe me, ask yourself. So many of us use “I was drunk” as an excuse to do whatever the heck we really want to do. It’s really easy to pass judgement-- oh they should have been more careful--until you get honest with yourself and feel some empathy for the people you’re designing for.\n
Booty trumps Jesus. We weren’t being anti-religious with this insight-- we were simply telling it like it is.\n\nWe heard an amazing story from a woman who was a Sunday school teacher. Had a child out of wedlock, then taught abstinence at her church, using herself as a cautionary tale. But she had a secret she was keeping from the congregation-- she was still unmarried and pregnant again. And we’re like, how did this happen to you? How did this happen while you’re teaching kids to do the exact opposite? \n\nAnd she’s came back to us with this great quote. She said, “When you’re in heat like a bunny, you just have to have it.”\n
Then there’s the total lack of feedback.\n\nWhat happens when you get BC right? That’s right: nothin’. This is a BIG challenge--one that’s not faced by some other issues like weight loss. How might we build in systems of feedback?\n\nLarry: Without feedback, it’s harder to stick with it. In the next few months we will be working on instituting rewards for getting it right--that “way to go” when you have done what you said you wanted to do and stayed on your birth control. And as your needs change over time Bedsider is by your side.\n\n
This is a tiny fraction of the stuff we learned—it was endlessly fascinating. And complicated. So we knew we couldn’t just design messaging to raise awareness, or give people better tools to remember to take their BC—we had to create a system that would support women every step of the way. \n\n
Because we know behavior change is a journey—it’s not fixed in time. And there are all these little points along the way that either buoy you up and help you stick with your plan, or push you down and nudge you off course.\n\nPreparation: This issue is out there, maybe I should pay attention\nInitiation: Taking action, making an appointment, choosing a method\nThird phase that so often gets forgotten, Maintenance: Actually sticking with the plan\n
We use a number of theoretical models to guide our development. \n\n- The Stages of Change model gets us thinking about the Preparation to action stage and how we reinforce a good action\n- The Health Belief Model gets us thinking about Perceived barriers and improving self-efficacy so that people gain confidence in using their method\n- And we look to Behavioral Economics and it’s talk of hot and cold states as well as biases like Optimism Bias– the tendency to be over-optimistic about the outcome of actions like when you think it’s ok just this once to have unprotected sex, because what’s the likelihood...\n- We are also inspired by people like Dan Ariely and his work with irrational behavior, and BJ Fogg and his systematic approach to change.\n\nSo, using these models we attack the perceived barriers for using BC. Bedsider will provide information to people that will give them confidence that they can get and stay on BC. We’ll empathize with women who experience side effects and display videos of women who have successfully dealt with side effects. We show that there are other women “just like you” using BC and overcoming whatever barriers exist.\n\n
With Bedsider, we’ve tried to address the real issues and hurdles that women face at every stage, and give them tools they can actually use to stick with their plans to not get pregnant before they’re ready. So, part of it is education, for sure. But it’s education in a voice that makes sense and comes from the POV of the women we’re speaking to—they’re not really interested in birth control, they’re interested in having better sex. Every piece we created—and continue to create as the system evolves—has to keep this in mind.\n\n
Here’s one view of the Bedsider home page. Looks and sounds a lot different than everything else that’s out there. \n\nYou can see at the bottom, kind of cut off, the link to real stories, where you can compare methods by watching videos of real women, telling both the good and the bad. So you’re able to choose a method by identifying with a real person, not a medical object.\n
Speaking of medical objects, this is a shot of the method explorer. Our goal was to demystify the objects. What does a cervical cap look like? Nobody actually knows! Size comparisons. Tactile, roll over. Different ways to compare. Like party ready (where you can sort by methods that allow you to drink and forget it, nothing to fumble with), STI prevention, or “Do me now”: hot sex any, time anywhere. (No worry about heat of the moment.)\n
You’ll notice throughout all of this that the tone is friendly and a bit tongue in cheek. Other aspects of the system you not seeing here are things like Frisky Friday emails, which is like a weekly email newsletter advice column on better sex. Or our Fact or Fiction videos, which are really funny animated videos that debunk the birth control myths that people actually believe. So lots of funny things, lots of sex positive things.\n\nFinding that right tone wasn’t an accident. It was something we prototyped and tested with the women who helped us create Bedsider. We knew that Bedsider needed to be sex-positive, and come from the POV of birth control as a means to better sex, but how sexy? How funny? How authoritative? By prototyping the tone, we found out that too sexy is slutty and not trustworthy. Too funny, also not trustworthy. No one wants to take advice from a clown. But too medical, or big sister, is boring and gets tuned out. It was all about striking a balance, and making birth control relatable.\n
This is an example of an SMS birth control reminder. This isn’t a message from a robot. It’s a human voice, with a point of view, and it changes every day so it’s not easy to dismiss. It’s relevant to your life instead of being medical.\n\nWe all tune out alarms. Just turn it off.\nTurned out to be viral.\n\n[Anecdote about women who want to answer/interact with messages. Read another message from your phone.]\n\n[And this is a reminder to me to tell you all that Bedsider is not just a website; it’s a mobile platform--and not just for smart phones.]\n
It’s great to re-brand birth control and make it more accessible, but in order to change your behavior, you actually need the tools and means to do it. And that's were technology can play such a key role. \n\nHere, I want to stress how important Agile development is to what we do. Agile allowed us to extend those interviews that IDEO did at the beginning into the development process. We implemented quickly, failed fast, and revised--with the participation of our audience. And we did everything from from gathering users in formal settings to sending out emails to using usertesting.com.\n
And we are still failing (sometimes). \n\nWe built our own text messaging platform after considering other vendors like Distributive Networks and Voxiva. We felt that it was important for brand recognition that we obtain our own vanity short code (you can text “MyBC” to 42411) and that we have a customized CMS. \n\nThe challenge we have run into is that mobile networks are not set up for fail-proof delivery. Put another way: there is high tolerance for dropped messages. [We, on the other hand, have a higher tolerance for the website going down because many people have a daily experience of Bedsider through mobile.] Also, individual carriers have their own bottle necks and rules. \n\nBut we want reminders to arrive on time! It’s a constant challenge. [importance of reminders arriving on time]\n
We have been running a pilot evaluation with three Planned Parenthood clinics in South Florida. Starting last June we recruited 750 women with whom we’ll follow up four time over the course of a year.\n\nAt this point in the evaluation, we’ve heard both from the clinic staff who introduced Bedsider to patients and from the patients themselves at a one-month follow-up. I’d like to read a bit from the report.\n\nWhen asked what they thought was Bedsider’s best feature or tool, four respondents mentioned the birth control text message reminders, five mentioned the ability to interact with all the birth control methods on one page, and three mentioned the site’s honesty, humor and “in your face” tone. 2 As one Medical Assistant stated: “It’s a very appealing site, and that’s what we liked about it”. \nShe explained that they used to give patients pamphlets, but they prefer getting information in “their style, for their generation” – online.\nRespondents were also asked if they had recommendations for encouraging women to enroll in and use the site. Their responses are summarized below:\nCreate a marketing plan that includes both direct marketing to women through print and television advertisements and indirect marketing through health care providers.\nBuild Bedsider’s existing relationship with Planned Parenthood to take advantage of Planned Parenthood’s established connections with schools and community groups.\nProvide more information about Bedsider on the posters, without complicating their simple design.\nContinue to provide youth-friendly incentives. Both the messages and designs (slim fit, color) of the t-shirts were applauded as very appropriate for the target audience. \n\n
And here are some of the evaluation results from the participants themselves--users of Bedsider.\n\nBreakup by race/ethinicity\nWhat drives use--the people who use it most do so because they think it’s fun; second most--good information.\n
Here, you see which parts of Bedsider people use most-- reminders at the top\n\nAnd their beliefs about Bedsider’s affect on their own lives: 79% say that they try harder to avoid unprotected sex and that they are more careful with their birth control method\n\nNon-users of Bedsider were worse at keeping their appointments. And users of Bedsider show a knowledge gain of 6% compared to non-users.\n
Big launch in November along with debut of social marketing--a PSA campaign done in partnership with the Ad Council that may affect social norms. Like the social norm that it is somehow easier to have sex than to talk about how to have sex responsibly. Hopefully, the PSA campaign will make it easier to talk about birth control and Bedsider will have a roll in making BC easy to use--maybe even fun--because we are doing it in a way that uses real language to connect to real people.\n\n\n