How to Stand Out in a Highly Competitive Market of SEO and Be Seen As An Authority - 2017 MnSearch Summit

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MnSearch, The Minnesota Search Engine Marketing Association

This document appears to be a series of social media posts from a marketing strategist sharing advice and insights. It includes snippets of guidance on developing a marketing strategy, finding your niche, building authority, and becoming a force in your industry. Various hashtags and links are included to connect to the strategist's other work.

Let’s Connect…
https://www.facebook.com/
leadersinthetrenches/

You can’t be all
things to all people.
22

ning Everyday Entrepreneurs
Forces of Nature

You choose your clients…
they don’t choose you.
11

Target Market
Niche
Target Market
Niche
Profitable
Niche

The Application:
Market to Message Match
This is not about them understanding you…
it is about THEM feeling understood.
Core Problems
Symptoms
Aspirations
Trends
Language

Your UNIQUE
factor unlocks the
promise of your
offer.

The Application:
Deep Research
Uncover what others don’t know…
can’t be Googled.

You don’t have to WAIT
to be discovered.
33

Insights
from
59 Meeting
Planners
Free Resource:
38470
Text “TRENCHES”
to

has become the primary lead generator for my
Stefanie Diaz

In a world that’s been characterised as volatile, uncertain, complex and ambiguous our organisations need to radically rethink how they operate. Key to this is unlocking the potential of the people within, by realigning around true purpose and baking collaboration into the heart of everything. Jenni Lloyd of digital transformation consultancy NixonMcInnes shares how their clients are adapting to the "new normal" market environment through the adoption of radical business practices. http://www.nixonmcinnes.co.uk/2014/05/08/no-one-of-us-is-smarter-than-all-of-us-why-radical-times-call-for-radical-business-practices/ See more at: http://theinnovationenterprise.com/summits/cso-ldn-2014/schedule#sthash.y6CMiQX1.dpuf

Gamer Generation: Was Sie schon immer wissen wollten,aber nicht zu fragen wagten

CyberForumKA

Gamification for Gamers

Martin Nerurkar

Emotion in web

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What Makes A Game A Serious GameCentro Metid

On Influence

Argyle Social

We’ve heard it all before: “Right User. Right Time. Right Message.” In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world. As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!

Tidying Up Your Web Content - Alli Berry | July 2019

MnSearch, The Minnesota Search Engine Marketing Association

Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.

The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you. One speaker will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take a practical journey into the SERPs, analyzing the different types of results, what produces those results, and how you can decide what is likely to work best for your business and budget. In this session, you will take away specific action items that you can apply immediately to your business – making the most of your existing assets and driving increased revenue.

Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...

MnSearch, The Minnesota Search Engine Marketing Association

Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...

MnSearch, The Minnesota Search Engine Marketing Association

Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority. Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle. In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.

Technical Content Optimization - Mike King (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries. In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.

Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...

MnSearch, The Minnesota Search Engine Marketing Association

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.

Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...

MnSearch, The Minnesota Search Engine Marketing Association

In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years. In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches. We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.

Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.

LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!

How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...

MnSearch, The Minnesota Search Engine Marketing Association

Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.

MnSearch Snippets April 2019: Google Data Studio - Steve Slater

MnSearch, The Minnesota Search Engine Marketing Association

Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.

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Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.

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In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?

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