Englischsprachiges Podcast-Label aus Berlin

2. THE PROBLEM
● 600.000 foreigners live in Berlin (around 1/5 of the whole population)
● 40% of which area aged 18-34
● English is, at large, their language of choice
● This population is underserved by German mainstream media
● They feel uninformed and disconnected from the city

3. THE SOLUTION
● Bear Radio is Berlin’s first English-language podcasting network/label
● We produce podcasts for Berliners, by Berliners
● We enable Berlin’s podcasting community to become the voice of the
expat community
● We bring audio-tales from Berlin to the rest of the world
● We help to educate Berlin’s growing expat community, aiding its
intergration

4. OUR MISSION
● Become the voice of Berlin’s expats, immigrants and English
speakers
● Empower journalists and grow Berlin’s podcasting ecosystem
● Make Berlin into the epicentre of European podcasting

5. THE COMPETITION
● Our main competitors are English-language media outlets such as
KCRW Berlin radio station and ExBerliner magazine. Neither offer
podcasts.
● Our other competitors are German podcasting labels, but they don't
offer English-language podcasts.
● In terms of podcasting consultancies and teaching, we have no
competition at the moment.

6. BUSINESS MODEL
NETWORK
We produce new podcasts and act as licensing partner for existing ones,
offering them marketing services and connecting them with local
advertisers in a revenue-sharing scheme.
CONSULTANCY
We work with organizations, universities, businesses and foundations to
help them produce podcasts for branding and marketing purposes.
TEACHING
We teach podcasting workshops and university classes, fostering the
growth of Berlin’s podcasting ecosystem.

7. THE TEAM
JIll Beytin has worked for NPR (US
National Public Radio), Deutsche
Welle and radio stations in New
Zealand and her native California.
She is currently a Future of Audio
Entertainment fellow with the DO
School.
Giacomo Bagni has an extensive
experience as a cultural operator.
He organized concerts and festivals,
ran an independent publishing
house, founded a community radio
and acted as editor in chief of a
cultural free press.
Both Jill and Giacomo received their Master's degrees from the
Hertie School of Governance in Berlin.

8. January 2018 - launch of BearRadio.org website
MILESTONES
March 2018 - the network has grown to 12+ shows, and Bear Radio
was one of eight Berlin startups invited to SXWS in Austin, Texas.
April 2018 - Bear Radio started teaching a podcasting course at HKMW,
Berlin’s Hochschule für Medien, Kommunikation und Wirtschaft
September 2018 - Bear Radio is managing the organization of
European Podcasting Summit.
May 2018 - started production of three in-house podcasts

9. ONE STEP FORWARD
Secure funding towards more audio equipment, a studio
space in Berlin and a steady salary for our collaborators
Produce original in-house content
Bring Berlin’s podcast to the world through global
partnerships: an estimated 84 million native English speakers
regularly listen to podcast.

10. Thank you!
Find us at:
bearradio.org
info@bearradio.org