2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. Teorija igara
Teorija igara je područje ekonomije koje
proučava interakciju između pojedinih
subjekata i način na koji donose odluke
Teorija igara je specifična jer koristi matematičke
modele da bi modelirala interakcije pod
pretpostavkom da ponašanje i izbore svakog
pojedinca utječu na sve ostale sudionike u igri. U
velikoj većini slučajeva, teorija igara je vrlo apstraktna
i udaljena od stvarnosti
3. Teorija igara
Naznake teorije igara nalaze se već u Talmudu i
u Sun Tzuovom umjeću ratovanja
Modernu teoriju igara razvili su John von
Neumann i Oskar Morgenstern 1944.godine u
svom najvažnijem radu Theory of Games and
Economic Behavior.
U ranim 1950im godinama John Nash je teoriju poopćio
njihove rezultate i udario matematičke fundamente
cijeloj novoj grani ekonomije
Teorija igara jedna je od najtrofejnijih poddiscipline u
ekonomiji sa stajališta broja dodjeljenih Nobelovih
nagrada
4. Zašto je Nashov doprinos toliko genijalan?
“It is not from the benevolence of the butcher,
the brewer, or the baker that we expect our
dinner, but from their regard to their own self-
interest.” – Adam Smith, The Wealth of
Nations, 1776
Igra sa igračima sa dominantnim
strategijama je samo jedan podskup puno
šire klase igara
Ravnoteža je moguća i kada igrači nemaju
dominante strategije, već uvažavaju
strategije protivnika
Ako barem jedan igrač ima dominantnu
strategiju, najbolji odgovor ostalih je da ju
slijede
No zapamtite; Nashova ravnoteža općenito
nije Pareto optimalna – primjer je dilema
zatvorenika
5. Dilema zatvorenika u normalnoj
formi
Priznaje Ne priznaje
Priznaje 1,1 15,0
Ne priznaje 0,15 5,5
Ivo
Nadan
Nashova ravnoteža nije ujedino Pareto
optimalna; da su Ivo i Nadan bili u
mogućnosti komunicirati, više bi im se
isplatilo priznati!
6. Prisoner’s Dilema
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strategic”
Form
Prisoners’ Dilemma in “Normal” or “Strat
Form
Nadan
Ivo Ivo
Dilema zatvorenika u ekstenzivnoj
formi
7. Dilema zatvorenika kao igra ne-nulte
sume:
Igra nulte sume jest igra u kojoj su ciljevi igrača u
direktnoj koliziji – nogometna utakmica gdje jedan
tim pobjeđuje a drugi gubi – isplate su sumarno
jednake nuli
Igra nije igra nulte sume ako ciljevi igrača nisu
uvijek u direktnoj koliziji, pa postoje mogućnosti da
oba igrača profitiraju (od kooperativnog ili
nekooperativnog djelovanja)
Npr. Kada oba biraju priznati u dilemi zatvorenika
8. Primjer dileme zatvorenika: Tragedy of the
commons
Ekolog Garrett Hardin 1968.godine opisao je “Tragedy of the Commons” (tragediju zajedničkog
dobra) u svom seminalnom članku u znan.časopisu Science
Zamislite da svi seljaci u jednom selu vode krave na istu zajedničku livadu na ispašu
Pojedinci imaju poticaj povećati svoje bogatstvo gomilajući stoku
Svaka dodatna životinja degradira zajedničku livadu malo, ali je dobitak bogatstva seljaka velik
Ako se svi pojedinci ponašaju na ovakav način, livada će biti uništena
U ovom slučaju, samointeres i sebičnost generaju LOŠIJI ishod od onoga
kada pojedini igrači uzimaju druge igrače u obzir
Kako pristupiti problemu zajedničkog dobra?
“Pojedinici su u stanju komunicirati u grupama i kroz postavljanje
socijalnih normi mogu djelovati na način da se zajedničko dobro očuva
te da se maksimizira zajedničko blagostanje pojedinaca u grupi” – Elinor
Ostrom, dobitnica Nobelove nagrade za ekonomiju 2009.godine
9. Tragedy of the commons i klimatske
promjene
Milinski et.al(2008)Stabilizing the Earth’s climate is not a
losing game: Supporting evidence from public goods
experiments, PNAS
Milinski et.al(2013) Intra- and intergenerational discounting in
the climate game, Nature Climate Change
Svaki igrač dobiva 40 eura
Igra traje 10 rundi kroz koje je u zajedničkom fondu potrebno
skupiti 120 eura i više kako bi se zaustavile klimatske
promjene
U tom slučaju igrači zadržavaju višak novca
U slučaju da se skupi manje od 120 eura, igrači gube i novac
u zajedničkom fondu i novac koji im je preostao
10. Tragedy of the commons i klimatske
promjene
Samo polovina od 30 šesteročlanih timova je
uspjelo skupiti 120 i više eura u zajedničkom
fondu iako je vjerojatnost devastirajućih klimatskih
posljedica bila 100%
Kada je vjerojatnost katastrofe bila 50%, rezultati
su bili još porazniji: samo jedan u deset timova je
uspio skupiti zadani iznos!
Sebično ponašanje u ovom slučaju vodi u propast
11. Kako postati altruističan?
Igrači postaju altruističniji ako im se serviraju
ekspertne informacije o posljedicama
iscrpljenja zajedničkog dobra
Igrači postaju altruističniji kada svoje donacije
mogu raditi javno umjesto anonimno – ugled
je bitan!
Na altruizam utječe i činjenica da li vas netko
promatra dok odvajate novac
12. Ljudi kao superkooperatori!
Kooperativno djelovanje je za evoluciju jednako bitno kao i
nekooperativno djelovanje
Struggle for survival vs snuggle for survival
Evolucionarna psihologija bavi se međuljudskim interakcijama
koje su direktna posljedica evolucijskih prilagodbi
Neke forme kooperativnog ponašanja su možda imale i
posljedice po ljudsku fiziologiju
The grandmother effect (Williamson(1957))
Menopauza je rijetka pojava kod sisavaca
U ranim ljudskim populacijama, starije žene su odlučile ne imati
djecu kako bi pomogle u odgajanju djece svoje djece
Umjesto da i u kasnijoj dobi imaju svoju djecu koja bi se brinula
za njih u starosti(racionalno), one su izabrale
altruizam(maksimizirati doživljenje djece vlastite djece)
Takav vid ponašanja u dugom roku je rezultirao manjim
stopama mortaliteta djece, a menopauza je evolucijska
prilagodba na takav vid ponašanja
Nowak(2006) – pet mehanizama bitnih za evoluciju
suradnje
13. Kin selection – odabir srodnika
“I will jump into the river to save two brothers
or eight cousins”
Prirodna selekcija preferira altruizam kad
rB>C
Mjera
srodstva Dobitak za
primaoca
pomoći
Trošak
altruista
Hamiltonovo
pravilo
14. Kin selection – odabir srodnika
Geni se mogu prenositi na sljedeću
generaciju direktno(reprodukcijom) ili
indirektno(pomažući drugima povećati
šanse za reprodukciju)
Odabir srodnika(kin selection) događa se
kada se pojedinci odriču vlastite
reprodukcije u određenoj mjeri kako bi
povećali šanse za reprodukciju
srodnicima)
Kin selection kod svizaca – svizac
upozorava koloniju na predatore
cijukanjem iako to povećava šansu da će
ga predator dograbiti
Kin selection kod ljudi – “family values” su
dio skoro svake religije!
15. Direktni reciprocitet
Ponavljajuća dilema zatvorenika, pojedinci se susreću
n-puta
Najbolja strategija je “milo za drago” – “tit for tat” –
Axelrod(1984)
Najbolji odgovor na suradnju je suradnja, a na
nesuradnju nesuradnja
Suradnja u vampirskih šišmiša – pojedini šišmiši su
spremni djeliti obroke sa onim šišmišima koji su sa
njima djelili obroke prije
Problem: direktni reciprocitet ne tolerira pogreške –
slučajna nesuradnja kažnjava se dugim destruktivnim
lancem nesuradnje
Direktni reciprocitet vodi evoluciji suradnje ako i samo
ako je vjerojatnost ponovnog susreta pojedinaca u igri
veća od cost-benefita altruizma w>c/b
16. Indirektni reciprocitet
REPUTACIJA! – oni koji
pomažu uživaju veći ugled,
pa samim time mogu
očekivati da će im drugi
pomoći(primjeri?)
Za reputaciju je bitan jezik
kako bi se širila informacija o
altruistima
Reputacija u primata:
japanski makaki majmuni i
trebljenje kožnih parazita u
hierarhijskoj strukturi
vs
.
17. Mrežni reciprocitet
Grupe pojedinaca nisu dobro izmješane – pojedinci koji su međusobno fizički bliže će međudjelovati više od udaljenih
pojedinaca
Jednostavno pravilo određuje evoluciju suradnje; cost-benefit omjer mora biti veći od broja susjeda b/c>k
No gušća mreža znači nužno i bolje isplate za sve susjede (Hidalgo et.al(2014), Nature)
Gradovi kao okosnica meritokracije
18. Group selection – izbor grupe
Selekcija unutar grupe je
darvinistička, selekcija među
grupama je još uvijek
kontroverzna
Generalno, grupe čistih
kooperatora su uspješnije
Nakon određene granice, grupa
se može podjeliti u dvije, a manje
uspješnija grupa nestaje
Multilevel selection – u
heterogenim grupama na
individualnoj razini prosperiraju
nekooperatori, na grupnoj razini
vs
.
19. Teorija fokusnih točaka
Thomas Schelling – autor teorije fokusnih točaka
pojedinci, usredotočeni na «fokusne točke» mogu
ostvariti suradnju iako ne mogu komunicirati niti
koordinirano djelovati
u stvarnom životu mnoge situacije «pružaju pojedincima
neke ključeve (rješenja) za koordinirano djelovanje, neke
fokusne točke koje navode da jedan pojedinac od
drugog očekuje takvo djelovanje kakvo drugi očekuje
od njega» (Schelling, 1960)
http://www.youtube.com/watch?v=2sT_zaofuuE
20. Teorija fokusnih točaka
Schelling smatra da su u odabiru fokusnih točaka ključna dva
elementa: logika i imaginacija, odnosno sposobnost
zamišljanja
Ključno za Schellingovu teoriju - pojedinci će uložiti značajne
napore u potrazi za fokusnom točkom koja će ih dovesti do
koordiniranog djelovanja, samo u slučaju obećanih jednakih,
simetričnih isplata («payoffs»)
Ako su isplate asimetrične, ili ako ih uopće nema, napori u
potrazi za “ključem” za ostvarenjem suradnje slabe, te stopa
koordinacije u tom slučaju drastično pada
Schelling – u teoriju igara među prvima uvodi psihološke,
sociološke, kulturološke, običajne karakteristike igrača, time
“oplemenjuje” teoriju igara, primjer? Na sljedećem slide-u
21. Teorija igara i Schelling
Tablica prikazuje dvije Nashove
ravnoteže
“dobra” (50,50), “loša”(20,20)
Dva igrača mogu djelovati prijateljski i
agresivno, nema dominantne
strategije, ako 2. igrač ide agresivno,
prvi onda mora igrati agresivno 0<20,
rezultat je “loša” Nashova ravnoteža,
ako 2. igrač igra prijateljski, onda se i
prvom isplati prijateljski jer je 50>40,
rezultat je “dobra” Nashova ravnoteža
Scheling i fok. točke – promatra
kulturološka, sociološka, patološka
obilježja igrača
Prijateljski
2. igrač
Agresivno
2. Igrač
Prijateljski
1. igrač
50,50 0,40
Agresivno
1.igrač
40,0 20,20
-Scheling- ako su igrači Gandi i
Majka Tereza ishod je (50,50), a ako
su dvije zaraćene zemlje ishod bi bio
(20,20)
-Južna i Sjeverna Koreja?
- Proučavao zašto npr. pušači
suočeni sa negativnom kampanjom i
22. Bihevioralna teorija igara
Colin F. Camerer, Caltech
Bihevioralna teorija igara:
Način na koji pojedinci DOISTA igraju igre
Koristi psihološke koncepte i eksperimente
Ima fundament u teoriji igara: matematički formalna i
logički konzistentna
Framing: Mentalna reprezentacija
Feeling: Social preferences
Thinking: Cognitive hierarchy ()
Learning: Hybrid fEWA adaptive rule
Teaching: Bounded rationality in repeated games
http://www.youtube.com/watch?v=uKByBgqxOw4
*Behavioral Game Theory, Princeton Press 03 (550 pp); Trends in Cog Sci, May 03 (10 pp); AmerEcRev, May 03 (5 pp); Science, 13 June 03 (2 pp)
23. Estetika BGT-a
Generalna (teorija igara)
Točna (teorija igara)
Progresivna (bih.ek.)
Kognitivno detaljna (bih.ek)
Empirijski utemeljena (eksperimentalna ekonomija)
“...the empirical background of economic science is definitely
inadequate...it would have been absurd in physics to expect Kepler
and Newton without Tycho Brahe” (von Neumann & Morgenstern
‘44)
“Without having a broad set of facts on which to theorize, there is a
certain danger of spending too much time on models that are
mathematically elegant, yet have little connection to actual behavior.
24. Razmišljanje: Teorija jednoparametarske
kognitivne hierarhije u igrama bez ponavljanja
(model ograničenog strategijskog djelovanja
(sa Teck Ho, Berkeley; Kuan Chong, NUSingapore)
The cognitive hierarchy (CH) model (I)
Selten (1998):
“The natural way of looking at game situations…is not based on circular concepts, but rather on a
step-by-step reasoning procedure”
Diskretan način razmišljanja:
Pojedinci sa nula stupnja razmišljanja biraju nasumično
Pojedinci sa k-stupnjeva razmišljanja znaju proporcije f(0),...f(K-1)
Računaju što će pojedinci sa 0, …K-1 koraka razmišljanja učiniti
Biraju najbolje odgovore
Rastuća racionalna očekivanja
Pojedinci sa najvišim stupnjem razmišljanja su sofisticirani i zarađuju najviše u terminima isplata
25. The cognitive hierarchy (CH) model
Koja funkcija najjednostavnije reprezentira frekvenciju stupnjeva
razmišljanja f(K)?
A1*: f(k)/f(k-1) ∝1/k
Poissonova raspodjela f(k)=e-k/k! Srednja vrijednost, varijanca
A2: f(1) je modalna 1< < 2
A3: f(1) je maksimalni mod
ili f(0)=f(2) t=2=1.414..
A4: f(0)+f(1)=2f(2) t=1.618 (zlatni rez Φ)
*Amount of working memory (digit span) correlated with steps of iterated deletion of dominated strategies (Devetag & Warglien,
03 J Ec Psych)
26. Poissonova distribucija za različite populacije
Diskretna
jednoparametarska
pa postoje “špicevi”
u podacima
Discrete, one
parameter
( “spikes” in data)
Stupnjevi veći od 3
su rijetki
(ograničenost radne
memorije)
Stupnjevima je
moguće dodjeliti
Poisson distributions for
various
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0 1 2 3 4 5 6
number of steps
frequency
=1
=1.5
=2
27. Ograničeno izjednačavanje - Beauty contest game
N igrača bira brojeve xi iz intervala [0,100]
Izračunati ciljanu vrijednost (2/3)*( xi /N)
Osoba najbliža ciljanoj vrijednosti dobiva$20
29. Procjene u beauty contest igrama
Table 1: Data and estimates of in pbc games
(equilibrium = 0)
Steps of
subjects/game Data CH Model Thinking
game theorists 19.1 19.1 3.7
Caltech 23.0 23.0 3.0
newspaper 23.0 23.0 3.0
portfolio mgrs 24.3 24.4 2.8
econ PhD class 27.4 27.5 2.3
Caltech g=3 21.5 21.5 1.8
high school 32.5 32.7 1.6
1/2 mean 26.7 26.5 1.5
70 yr olds 37.0 36.9 1.1
Germany 37.2 36.9 1.1
CEOs 37.9 37.7 1.0
game p=0.7 38.9 38.8 1.0
Caltech g=2 21.7 22.2 0.8
PCC g=3 47.5 47.5 0.1
game p=0.9 49.4 49.5 0.1
PCC g=2 54.2 49.5 0.0
mean 1.56
median 1.30
Mean
30. Osjećaji u igrama ulimatuma: Koliko
nudimo od 10$?
Osoba ima 10 dolara
Nudi drugoj osobi x dolara, zadržava $10-x
Što druga osoba treba napraviti?
Samointeres: Uzeti bilo koji x>0
Empirija: Odbijanje x=$2 pola vremena
Što osobe koje odbijaju osjećaju?
Pogledajmo u njihove mozgove....
31. MR sken pri nepravdi
(Sanfey et al, Sci 13 March ’03)
36. Whale Hunters
of
Lamalera, Indonesia
High levels of
cooperation among hunters
of whales, sharks, dolphins
and rays. Protein for carbs,
trade with inlanders.
Carefully regulated division
of whale meat
Researcher: Mike Alvard
38. Zaključci
CH model primjenjiv u mnogim igrama jer je ≈1.5 jednak za mnoge igre, pto
objašnjava ograničeno i neočekivano ujednačavanje
Lako se koristi u teoriji i empirijski provjerava
Osjećaji – u igrama ultimatuma, odbijanje ponude je često i varira u
različitim kulturama
Pravednost je korelirana sa tržišnom integracijom
Nepravedne ponude aktiviraju insulu, ACC,DLPFC
Diktatori nude manje kad im se prijeti kaznom od strane treće osobe
Nov način podučavanja teorije igara:
Počnimo sa definicijom igre
Gradivni blokovi: mješovite strategije, dominacija, predviđanje dominance,
foresight.
Kognitivna hierarhija i učenje
Kraj igre je ravnoteža