In the 21st century, businesses need to stand for something to be successful.

2. Where there is no vision, the people perish. Proverbs.

3. We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.

4. We call this BE Branding?

5. BE Branding links meaning with marketing

6. Tell me a story of what you believe in, not just what you do.

7. Belief is the key to BE brands. Don’t say it, BE it.

8. Beliefs must be clearly articulated.

9. We look for substance and beliefs we can connect with.

10. If we BElieve in something, we want to BElong to it.

11. Spencer Tunick We love to belong, to be part of something

12. To the outside world, BElonging can look irrational.

13. We’re united by stories of hope, belief and rebellion

14. I just had to have this phone, so I bought two!

15. When we belong, we behave irrationally

16. BElief. BElonging. BEhaviour.

17. brand bastions.

23. For more information visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’