The document discusses the concept of "BE Branding" which links meaning, marketing, belief, and belonging. It argues that the single biggest opportunity for business is to inspire people with a sense of purpose and passionate belief. BE Branding believes consumers are looking for substance and belief in brands they can belong to and judge based on consistent behavior. The agency exists to inspire clients to create greater businesses and BE brands through igniting passion in people and linking it to every brand touchpoint.

2. Where there is no vision, the people perish. Proverbs.

3. We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.

4. We call this BE Branding?

5. BE Branding links meaning with marketing

6. Tell me a story of what you believe in, not just what you do.

7. Belief is the key to BE brands. Don’t say it, BE it.

8. Beliefs must be clearly articulated.

9. We look for substance and beliefs we can connect with.

10. If we BElieve in something, we want to BElong to it.

11. Spencer Tunick We love to belong, to be part of something

12. To the outside world, BElonging can look irrational.

13. We’re united by stories of hope, belief and rebellion

14. I just had to have this phone, so I bought two!

15. When we belong, we behave irrationally

16. BElief. BElonging. BEhaviour.

17. brand bastions.

18. At belong we believe a revolution is needed in the way people see and develop brands.

19. We reject the notion that brands are created through advertising alone.

20. Stronger, more profitable brands are created by igniting and harnessing the most powerful resource in any business – its people – and then linking their passion to every touch point of a brand.

21. In a world denying its human instinct, we believe consumers are looking for substance and belief. They seek brands to belong to. They judge a brand on the consistency of its behaviour.

22. We exist to inspire our clients to create greater businesses. We exist to create BE brands .

23. For more information visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’