The document discusses effective content strategy through boldness, audience understanding, and collaboration. It emphasizes the importance of risk-taking, experimenting with different formats, and engaging with the target audience to create shareable content. Additionally, it suggests using tools to analyze audience behavior and foster interaction through various interactive content types.

1. Be bold,
Know your audience,
Play well with others,
...and you'll create great
content
A webinar discussing content strategy,
presented by Content Runner and ORBTR

2. Brainstorm.

3. Browse aimlessly.
Write out keywords.
Brain exercises!

4. Be bold.

5. Take risks.
Interact with your
audience.
Add a new twist to your old strategies.

6. There are always going
to be critics.
But there are
enthusiasts, too.
Remember, risk and
reward go hand-in-hand.

7. Experiment.

8. Start small: blogs, newsletters, social updates...
Measure the response.

9. Seek
inspiration.

10. Examine what
works.
Competitors, pop
culture, Internet
memes.
Understand what
drives your buyer
persona, from their
hobbies to their
opinions.

11. Know your target
audience.

12. Hang out where
your audience lives.
Use tools to
discover new
conversations.
Analyze their online
activity.
Anticipate “the next
big thing.”

13. Collaborate
with others.

14. Enlist industry experts to
help you create the definitive
guide to “X.”
Encourage participation by
putting everyone's name in
lights.
Ask for favors.

15. Offer interactive
content.

16. The goal is interaction and
shareability.
Personality quizzes,
lifestyle calculators,
voting polls – the list of
interactive tools are
endless.