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2. TRICK PRINT® is an inkjet-output sign and display product,
but the value provided is not printing.
TRICK PRINT® is an "interactive exhibit"
and an information transmission tool
that uses "experiential value”.
((Printing: the purpose of giving form to letters and pictures.
3. Six scenes with high affinity and benefits.
Transforming familiar paper media into interactive tricks.
① ② ③ ④ ⑤ ⑥
Target
Communicationitem Interactiveadvertising Hands-onexhibition Interactive art Gimmickitem GenerativeArt
4. Even sales information, which tends to be avoided,
can be made interesting by experiencing magic
tricks, giving you an opportunity for PR.
1. During sales promotion at
advertising events and exhibitions
(manned)
Benefit
Communication item
5. By making it participatory, the contact time with the
information is prolonged, resulting in deep
recognition and a positive image.
2. During sales promotions at
advertising events and exhibitions
(installation type)
Benefit
Interactive advertising
6. 3. Explanatory boards and exhibits at learning
theme centers and museums.
By making the originally uninteresting explanatory
boards and guides fun, you can improve the
communication rate.
Benefit
Hands-on exhibition
7. 4. In decorative exhibits that create a world
view in theme parks and commercial facilities.
The effect of the theme can be enhanced by
making it more of an experience than just a
visual decoration.
Benefit
Interactive art
8. It contributes to the idea of creating quizzes, riddles,
treasure hunts, and other tricks that can save a lot of
time and money.
5. As a device for real escape games,
real treasure hunt games, etc.
Benefit
Gimmick item
9. Since it is art that creates generative visual expression, it
can provide a comfortable environment that you can look
at for a long time without getting bored.
6. As an art exhibit for space production
in public facilities and commercial
facilities.
Benefit
Generative Art
10. The trick is to fulfill the needs of both parties with different objectives.
(Gamification)
You can set up a "curiosity trap" for the information you want to convey, so that you
can achieve goal while entertaining people.
is
People who want to
convey information to customers
People who want to
enjoy experiencing magic tricks
Thepaperchangeslikeamagictrick
11. The category will be "Interactive Exhibits"
< Merchandise that provides value for the experience>
TRICK PRINT is expensive compared to printing!(NG)
It's actually cheaper, easier, and quicker to deliver than our physical value tools!
It is also not cost effective for high value-added printing for decoration purposes.
Please compare with various dynamic interactive tools.
12. Analog
Degital
Interactive advertising (tricks) Interactive Exhibits (tricks)
Trick arts Hands on exhibits
Hands on display
Projection mapping
AR promotion
digital signage
peep show ads gimmick ads
What we want you to compare is other interactive communication products.
<Other examples of comparisons with products that provide experience value>
※Analog is more intuitive than digital and has the advantage of being immediate and easy to
understand. (It can be enjoyed by everyone from small children to the elderly.
13. Let's compare prices and delivery times of other products!
Price
Approx Lead time
Trick arts AR contents Digital mapping
W2,000㎜×H2,000㎜
W2,000㎜×H2,000㎜
W2,000㎜×H2,000㎜
2weeks
W2,000㎜×H2,000㎜
1week
Product
JPY 120,000 JPY 170,000 JPY 350,000 JPY 500,000
Excluding cost of design creation
Compare this to the participatory trick equipment products
(digital, mechanical, electrical, and construction).
Simple installation at an overwhelmingly low budget is our strength.
2weeks 2weeks
14. And one more strength
We will pursue the value of printing from
a different perspective.
TrickPrint is a creative way
To express difficult-to-understand
events and phenomena
By changing two frames.
15. With the change of two frames, events and phenomena,
which are difficult to express, can be easily understood
and creatively presented.
Creative direction that is Trick Print's specialty.
By creating a worldview that fits the concept.
(Even more realistic when the design + phenomenon of change
+ triggers are combined)
Pseudo-reproduction, like ________, like ________, like
________.
(For quizzes, riddles, fortune-telling, searching for ____, before
and after, etc.)
A trick where you can find the answer by enjoying the magic
experience
In the same space, the "question" and the "answer"
change over and over again in two different frames.
Creative questions can be asked.
16. TrickPrintandacreativeexpressionwithahighaffinity.
1. Provide experiences that make the invisible
visible.
2. Provide an experience where something reacts
with something else.
3. Provide an experience that feels like time
has passed.
4.Provideexperiencesthatmakeyoudiscoverthingsthatarehardto
find.
5.Provideanexperiencewherethescenerychangesinconjunction
withyourviewpoint.
1
2
3
4
5
17. Q&A-like questioning techniques such as quizzes.
Fun = Magic show
Riddle-solving and error-hunting
type
2. Treasure hunt type 3. Fortune-telling
18.
19. Click here for this document. ✔
Documents explaining
the targets and benefits of Trick print.
presentation
Documents explaining the types, technology,
and production methods of Trick print.
Editor's Notes
仕掛ける側の目的 The purpose of the trickster.
仕掛けられる人の目的 The purpose of the person being tricked.
①事象…… = Dynamic, pseudo-reproducible information about events, phenomena, etc.
②クイズ・・・ = Information on quizzes, results, and other Q&A-type questions.