This document discusses the role of citizens and social media in nation-building. It emphasizes that social media is about human interaction and communication, and that people support what they help to create. It encourages citizens to participate actively and take on small actions that can help the country, such as following traffic rules, not buying smuggled goods, and speaking positively about the nation. It profiles Alex Lacson as an example of one hero who dared to change the world through his inspiring book.

1. Be a “hero.”
Jay Jaboneta, New Media Head
Presidential Communications Operations Office

2. “We are the heroes our
country needs.”
Barack Obama

3. “However good the policies of
the government are, nothing will
come of them without the active
participation of each and every
one of us.”
- Nelson Mandela,
May Day 1998

4. “Good Citizenship is about a people
becoming responsible citizens of
their government, as well as
becoming generous and caring
members of their society.”
– Alex Lacson, from his speech entitled "Making Heroes of Our
People"

5. Social Media
in
Nation Building

6. Social media is not
about tools & technologies

7. It’s about human interaction &
communication

8. Social Media is about PEOPLE!
“You can make more friends in two
months by becoming interested in other
people than you can in two years by trying
to get other people interested in you.” —
Dale Carnegie

9. Government approach to New Media
should keep this in mind:
people support what they help to create

10. Citizen as
Partner
New Media’s
Role in Nation-
Building:
Making Heroes
of Our People

11. Story – the cups of life

12. Video – 12 Little Things

13. One Inspiration.
One Idea.
One Book.
One Hero.

14. 12 Little Things Every Filipino Can Do
To Help Our Country

15. Follow traffic rules, follow the law.
Walang wang-wang.
“Traffic rules are the simplest of our country’s laws.
But when implemented, it paints a country of
strong laws.”
(Author)
“The best way to build a dream
is by attending to the little things that comprise it.
Its foundation is in the little details;
its beauty in the little details;
its beauty in the fine points.”
(Benjamin Franklin)

16. Don't buy smuggled goods. Buy local.
Buy Filipino.
“No man can be a patriot without
sacrificing for his country.”
(William C. Brann)

17. When you talk to others, especially
foreigners, speak positively about us and
our country.
“Every citizen is an ambassador of his country.”
(Rafael Salas)

19. One Inspiration. – The Tipping Point by Malcolm
Gladwell
One Idea. – Things every Filipino can do
One Book. – 12 Little Things Every Filipino Can do
To Help Our Country
One Hero. – Alex Lacson

20. 100,000 copies sold.
A dozen versions abroad.
Another book coming.
One Filipino who dared to change the
world (and succeeded).

21. The Story of Pebbles

22. Many pebbles find themselves in turbulent shores.

23. But some are lucky to be in quiet shores.

24. Some find their destiny beneath the ocean.

25. Others find their place near the skies.

26. Some pebbles find themselves useful for walks among
trees.

27. Some find their uses in grand highways

28. Many become part of stairs where few people pass.

29. Some become part of steps for beautiful people like her.

30. Some pebbles are destined to be part of something
great.

31. Some become part of something
that last through time.

32. You see… Even pebbles aspire to be great. They aspire to be
part of something as high as this.

33. Or to be part of something as grand as this.

34. Or of something as wonderful as this.

35. Or of one as beautiful as this.

36. Or of one simply as free as this.

37. What about you?

38. My Two Other Heroes
Challenge the known. Embrace the unknown. Continue to
learn. Obey the absolutes. Enjoy your family and friends
before they are gone. – Guy Kawasaki, The Art of the Start
Pursue adventures… in every task. MBWA lives and rules!
Make this day matter. Lunch Management. Roll up your
sleeves. Projects that make a dent in the universe. – Tom
Peters, Re-imagine

40. Remember:
Losers let things happen.
Winners make things happen.
Failing is part of the process.

41. Questions?

42. BE A CANDLE OR A MIRROR
“In this age of darkness, there are two ways of spreading
light. You may either be a candle, or the mirror that
reflects its light.”
(Ninoy Aquino, while in prison wrote this in his December 30,
1977 letter to Jose Antonio Gonzales)

43. “Be the change YOU want to see in
the world.” - Mahatma Gandhi

44. Story – Carrot, Egg and
Coffee

45. Get Involved!
Visit the President’s website: http://www.president.gov.ph
Be a Facebook fan: http://www.facebook.com/presidentnoy
Follow P-Noy on Twitter: http://twitter.com/noynoyaquino
Email us:
op@president.gov.ph
jay@president.gov.ph

46. THANK YOU!
Please share what you learned here
today and together let's build our
Dream Philippines.

47. Thank You!
If you want this presentation…
 Email: jayjaboneta@gmail.com
 Website: www.jayjaboneta.com
 Twitter: twitter.com/jayjaboneta
 Facebook: www.facebook.com/jay.michael.jaboneta