GIFT IDEAS In marketing, we focus a lot of attention on making a great first impression. But what about making a lasting impression? What can we do to make our clients remember us long after the transaction is complete? Simply doing the job well isn’t enough. Clients expect that; it’s what they pay for. As business professionals, we have to find ways to go above and beyond for our clients. If we can make their experience memorable, we’ll give them a story to tell for years to come. Let’s look at seven creative business ideas that will leave your clients with a serious case of post-sale butterflies. There’s no better way to say “thank you for your business” than to show your clients you’ve been paying attention. We recently spoke to a real estate agent who did just that. For the sake of the story, let’s just call him Tim. Tim had a client who was looking to make an offer on a house. It was out of her price range, but the client had simply fallen in love with the crystal chandelier hanging in the dining room. Unfortunately, that deal didn’t come through. But when Tim helped the client close on a more affordable option, he tracked down the same chandelier and had it installed as a housewarming present. Talk about going above and beyond! The key principle of any good customer appreciation strategy is to simply pay attention to the client. Get to know them. Learn what makes them tick. Learn who they are — and what they like. Joan had been helping her clients nail down the details of their mortgage loan. The couple, in their mid-thirties, had a couple of children, ages 12 and 8. The entire family was huge fans of the BBC show Doctor Who. Joan remembered this come closing time, did a little research and put together a fantastic gift basket of Who-themed memorabilia, including Blu-ray sets, Target novels, comic books, a replica scarf (13 feet long!) and a huge shipment of Jelly Babies direct Nick had just helped a client close on his first home and had thrown a little in-office celebration complete with champagne. During the gathering, it came to light that the client would be moving in on his birthday. Nick kept this nugget of information in the back of his mind, and when move-in day arrived, he had a birthday cake custom made to look like client’s new home and hand-delivered it himself for an impromptu birthday celebration. Randy’s clients signed a year lease on an apartment, and he was helping them sort out their renter’s insurance. When he found out their son was a huge Superman fan, he sprung for a one-year subscription to DC’s Action Comics and Superman titles. The child was

1. GIFT IDEAS
In marketing, we focus a lot of attention on making a great first impression. But what
about making a lasting impression? What can we do to make our clients remember us
long after the transaction is complete?
Simply doing the job well isn’t enough. Clients expect that; it’s what they pay for. As
business professionals, we have to find ways to go above and beyond for our clients. If
we can make their experience memorable, we’ll give them a story to tell for years to
come.
Let’s look at seven creative business ideas that will leave your clients with a serious
case of post-sale butterflies.
There’s no better way to say “thank you for your business” than to show your clients
you’ve been paying attention. We recently spoke to a real estate agent who did just that.
For the sake of the story, let’s just call him Tim.
Tim had a client who was looking to make an offer on a house. It was out of her price
range, but the client had simply fallen in love with the crystal chandelier hanging in the
dining room.
Unfortunately, that deal didn’t come through. But when Tim helped the client close on a
more affordable option, he tracked down the same chandelier and had it installed as a
housewarming present. Talk about going above and beyond!

2. The key principle of any good customer appreciation strategy is to simply pay attention
to the client. Get to know them. Learn what makes them tick. Learn who they are — and
what they like.
Joan had been helping her clients nail down the details of their mortgage loan. The
couple, in their mid-thirties, had a couple of children, ages 12 and 8. The entire family
was huge fans of the BBC show Doctor Who.
Joan remembered this come closing time, did a little research and put together a
fantastic gift basket of Who-themed memorabilia, including Blu-ray sets, Target novels,
comic books, a replica scarf (13 feet long!) and a huge shipment of Jelly Babies direct
Nick had just helped a client close on his first home and had thrown a little in-office
celebration complete with champagne. During the gathering, it came to light that the
client would be moving in on his birthday. Nick kept this nugget of information in the
back of his mind, and when move-in day arrived, he had a birthday cake custom made
to look like client’s new home and hand-delivered it himself for an impromptu birthday
celebration.
Randy’s clients signed a year lease on an apartment, and he was helping them sort out
their renter’s insurance. When he found out their son was a huge Superman fan, he
sprung for a one-year subscription to DC’s Action Comics and Superman titles. The
child was
Demetrius L. Stormer
190 Prudence Street
Taylor, MI 48180