The document is a report on business networking submitted to Madam Nasreen Saeed. It discusses how business networking can help establish mutually beneficial relationships. It finds that professionals tend to prefer face-to-face networking over online networking because it allows for stronger bonds and relationships to form. Research showed 57% of respondents see online fraud as a major business threat. The report's questionnaire found 60% of people agree that face-to-face networking is better for businessmen compared to online networking. It concludes face-to-face networking creates stronger relationships and recommends using both online and in-person networking, but conducting major deals face-to-face to avoid fraud.

1. Transmittal Document:
August 4, 2010
Madam Nasreen Saeed
Institute of management and sciences
Dear Miss Nasreen:
We are submitting to you the report, due August 4, 2010. The
report is entitled Business networking. Business networking is
the process of establishing a mutually beneficial relationship with
other business people and potential clients and/or customers.
We have found all the relevant data related to Business
networking on internet where we have faced some problems,
sometimes the related linked was not found, sometimes load
shedding wasted our lot of time to develop our report but we give
our all to make this report more professional. People didn’t
cooperate with us while filling the questionnaire. But overall it
was great experience.
At the end, we are very obliged that you give us the opportunity
to work such kind of task that enhances our abilities to analyze
the situations and problems and able to give suggestions. We
would like to thanks madam for being very helpful and kind
through out the semester.
1

2. Contents:
1. Executive Summary.........................................................................................................2
2.1 Background:-..............................................................................................................4
2.4. Procedures used to gather and analyze the data........................................................6
Networking is something that we all do on a daily basis, and most of the time we are
unaware of it. We all refer services, businesses and associates on a daily basis and most
of the time we do not even realize what we have done.
With networking developing many businesses now have this as a core part of their
strategy, those that have developed a strong network of connections suppliers and
companies can be seen as "Networked Businesses" and will tend to source the business
and their suppliers through the network of relationships that they have in place............7
4. Case Study:.......................................................................................................................9
5. Case Study 2:..................................................................................................................10
8. Conclusion:...................................................................................................................13
....................................................................................13
9. Recommendation ...........................................................................................................14
10. References:...................................................................................................................15
11. Appendix 1...................................................................................................................16
1. Executive Summary
2

3. Business networking is the process of establishing a mutually
beneficial relationship with other business people and potential
clients and/or customers.
Our problem statement is “Why do professionals tend to prefer
face to face networking to online networking?”
There is a certain element about a face to face relationship that
creates a stronger bond between you and the people you network
with.
Professionals tend to prefer face to face networking to online
networking because in face to face networking the potential for
higher quality relationships are possible.
Many individuals also prefer face-to-face because people tend to
prefer actually knowing and meeting who they intend to do
business with.
From our questionnaire research, we find that
“Face to face networking is better than online networking for
Businessmen”
60% people agree with us
30% don’t agree
10% don’t know
We conclude that in face to face networking the potential for
higher quality relationships are possible and it creates a stronger
bond between you and the people you network with. We
recommend that to build a strong personal network, you should
use both online and in-person networking. But while closing the
deal of any significant amount go for face to face contact to
avoid fraud.
2. Introduction:
3

4. 2.1 Background:-
Business networking is a marketing method by which business
opportunities are created through networks of like-minded
business people. There are several prominent business networking
organizations that create models of networking activity that,
when followed, allow the business person to build new business
relationship and generate business opportunities at the same
time.
Business networking is the process of establishing a mutually
beneficial relationship with other business people and potential
clients and/or customers.
Many business people contend business networking is a more cost-
effective method of generating new business than advertising or
public relations efforts. This is because business networking is a
low-cost activity that involves more personal commitment than
company money.
Business networking can be conducted in a local business
community, or on a larger scale via the Internet. Business
networking websites have grown over recent years due to the
Internet's ability to connect people from all over the world.
2.2. Purpose Statement:-
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5. We are studying Business Communication & Report Writing. It’s
our course requirement to develop a term report and our teacher,
Madam Nasreen Saeed assigned us the topic “business
networking.”
It also helps us to establish a mutually beneficial relationship
with other business people and potential clients and/or
customers.
The purpose of business networking is to increase business
revenue - one way or another. The thickening of the bottom line
can be immediately apparent, as in developing a relationship with a
new client, or develop over time, as in learning a new business skill.
2.3. Problem Statement:-
“Why do professionals tend to prefer face to face networking
to online networking?”
Some things are better in person. Networking is one of them.
Online networking is a powerful tool, but it shouldn’t be the only
one we use to build a strong personal network.
Professionals tend to prefer face to face networking to online
networking because there is a certain element about a face to
face relationship that creates a stronger bond between you and
the people you network with.
The biggest problem with online business networking sites can be
found in those two words "Business Networking".
There are huge lists of websites that promote themselves as
"business networking" platforms but it is not really the case. The
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6. majority of users are not business decision makers at all and as
such there can be no business done.
More over there are limitations to closing deals over the internet.
For example you can do the research get your back ground
information, but closing the deal of any significant amount they
going to want face to face contact.
2.4. Procedures used to gather and analyze the data
We use many procedures to gather primary data as well as
secondary data and our main sources to collect our primary data
are some case studies, conduct questionnaires. And our Secondary
data sources are some portfolios and from cyber world.
3. Findings:
6

7. Networking is something that we all do on a daily basis, and
most of the time we are unaware of it. We all refer services,
businesses and associates on a daily basis and most of the
time we do not even realize what we have done.
With networking developing many businesses now have this as a
core part of their strategy, those that have developed a strong
network of connections suppliers and companies can be seen as
"Networked Businesses" and will tend to source the business and
their suppliers through the network of relationships that they
have in place.
Businesses are increasingly using business social networks as a
means of growing their circle of business contacts and promoting
themselves online. In general these networking tools allow
professionals to build up their circle of business partners they
trust. By connecting these business partners the networking tools
allow individuals to search for certain people within their network.
Through introductions the members of these tools then can get in
contact with new prospective business partners.
Since businesses are expanding globally, social networks make it
easier to keep in touch with other contacts around the world.
Specific cross-border e-commerce platforms and business
partnering networks now make globalization accessible also for
small and medium sized companies.
One in eight online businesses had 5% of revenues stolen by
fraudsters last year, according to research more than a third of
these firms lost at least 1% of revenue to fraud. The losses are
the result of fraudulent online payments. A total of 60 out of 150
businesses surveyed said they lost more to fraud in 2008 than
the previous year.
7

8. Researchers found that 57% of respondents believe online fraud
is one of the greatest threats to their businesses.
.Many professionals tend to prefer face-to-face networking over
online based networking because the potential for higher quality
relationships are possible. Professionals who wish to leverage
their presentation skills with the urgency of physically being
present attend general and exclusive events. Many individuals also
prefer face-to-face because people tend to prefer actually
knowing and meeting who they intend to do business with.
According to Professionals Face to face networking Increase
sales, Maximize revenues, put the power of Business Networking
to work for you today and Put the personal touch back into doing
business.
“Face to face networking is better than online networking for
businessmen”
10%
Agree
30% Disagree
60% Don't know
8

9. 4. Case Study:
The 2010 edition of the UK Online Fraud Report, commissioned by
Cyber Source, shows that 60% online business merchants expect
to lose 6% of online revenues to payment fraud, but 40% expect
to lose more than 7%.
The news comes as the National Fraud Intelligence Bureau
prepares to accept information from Fraud Action, the online
fraud reporting centre.
More than 70% of merchants review online orders, with 5%
checking every order manually.
Even then one in eight online businesses had 5% of revenues
stolen by fraudsters last year, according to research more than a
third of these firms lost at least 1% of revenue to fraud. The
losses are the result of fraudulent online payments. A total of 60
out of 150 businesses faced online payment frauds every year.
Researchers found that 57% of respondents believe online fraud
is one of the greatest threats to their businesses.
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10. 5. Case Study 2:
Another example of online fraud, during the bidding process. Bid
shielding takes place when a buyer and a partner artificially
inflate the bids during an auction.
On 11 Jul 2010 Online British Newspaper published a report on Bid
shilling "an individual scheme with someone else creates a false
identity in order to drive up the bidding prices on behalf of the
seller.
The effect of this fraudulent practice is to artificially encourage
legitimate bidders to continually increase their bid in an effort to
win the auction. Many times the individual creating a false
identity is the seller who then bids on its own merchandise in an
effort to increase the overall price received for the goods.
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11. 6. Research Review
From our questionnaire research we have found that 50% people
thinks that there is always a use of business communication in
business networking.
60% people prefer face to face networking over online networking
and 28% even don’t know the clear difference between online and
face to face networking.
It is found that 57% of respondents believe online fraud is one
of the greatest threats to their businesses.
“Face to face networking is better than online networking for
Businessmen”
60% people agree with us
30% don’t agree
10% don’t know
So we have concluded from our research review that there is less
chance of fraud in face to face networking and it creates a
stronger bond between you and the people you network with.
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12. 7. Summary
Business networking is a marketing method by which business
opportunities are created through networks of like-minded
business people.
Businesses are increasingly using business social networks as a
means of growing their circle of business contacts and promoting
themselves online. But Professionals tend to prefer face to face
networking to online networking because there is a certain
element about a face to face relationship that creates a stronger
bond between you and the people you network with. Many
individuals also prefer face-to-face because people tend to
prefer actually knowing and meeting who they intend to do
business with.
Researchers found that 57% of respondents believe online fraud
is one of the greatest threats to their businesses.
From our questionnaire research, we find that
“Face to face networking is better than online networking for
Businessmen”
60% people agree with us
30% don’t agree
10% don’t know
We conclude that in face to face networking creates a stronger
bond between you and the people you network with. We
recommend that to build a strong personal network, you should
use both online and in-person networking. But while closing the
deal of any significant amount go for face to face contact to
avoid fraud.
12

13. 8. Conclusion:
We discovered that face to face networking creates a stronger
bond between you and the people you network with. Professionals
prefer face-to-face because people tend to prefer actually
knowing and meeting who they intend to do business with and
there is less chance of fraud while making deals face to face
instead of online networking.
We also conclude from our research that individuals also prefer
face to face networking because they believe online fraud is one
of the greatest threats to their businesses.
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14. 9. Recommendation
In all our primary and secondary research we found that there is
high level chance of fraud in online business networking than face
to face business networking, we recommend some suggestions to
prevent online frauds.
• Use simple wording while communicating inside the organization
so that the other person can understand easily
• Implement simple fraud prevention procedures. These include
segregation of duties, random audits of records and monitoring
access to assets and data.
• Hire the right person for right job so less chances of
miscommunication
• Provide as much detail as you can
• Interpret the meaning correctly before taking action.
• Establish an anonymous hotline for reporting. An anonymous
hotline can cut fraud losses in half because it gives employees
an opportunity to report without getting involved.
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15. 10. References:
Book Chapters
Brake, David. (2009). Shaping the 'Me' in MySpace: The Framing of
Profiles on a Social Network Site in Digital Storytelling Meditated
Stories: Self-Representations in New Media. In Lundby, K (Eds.),
Martínez Alemán, Ana M., and Wartman, Katherine Lynk. (2008). Online
Social Networking on Campus: Understanding what matters in student
culture.
Journal Article
Andrejevic, Mark. (2005). The work of watching one another: Lateral
surveillance, risk and governance. Surveillance & Society, 2 (4), 479-497.
Albrechtslund, Anders. (2008). Online Social Networking as Participatory
Surveillance. First Monday, 13 (3).
Newspaper Article
Chun, Hyunwoo, Kwak, Haewoon, Eom, Young-Ho, Ahn, Yong-Yeol, Moon, Sue,
and Jeong, Hawoong. (2008). Comparison of online social relations in volume
vs interaction: a case study of cyworld. Proceedings of the 8th ACM
SIGCOMM. (pp. 57-70). ACM.
Website
www.linkedin.com/
http://www.networkingforprofessionals.com/
Wikipedia
www.insidecrm.com/features/50-social-sites-012808
entrepreneurs.about.com/od/onlinenetworking/.../socnetsites.htm
ceoworld.biz/.../a-complete-list-of-business-networking-websites-for-ceo-
and-entrepreneurs
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16. 11. Appendix 1
Questionnaire
• Is their any use of business communication in business
networking?
Always
High as required
No
• In your opinion which one is better for Businessmen?
Face to face business networking Social Networking
General business networking online business networking
• Do you know the clear differences of online and face to face
business networking?
Yes
No
little bit
• In your Opinion you have achieve a preset level of success to
be part of a large firm network?
Always
High as required
No
16

17. • What is the basic tool of business networking?
Business communication Social communication
Organizational communication cultural communication
• Do you think in face to face business networking higher quality
relationships are possible?
Always
No idea
Never
• Do you think business networking need improvement in
Pakistan?
Need much improvement
In some areas
No need to improvement
• How much business communication use in online business
networking?
Highly useable
Little bit
Depend
• By use of business communication more efficiently in business
networking can we increase the profit of business?
Profit affected by it
Don’t have any affect
Offend
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18. • There is less chance of fraud in ………………………..?
Face to face business networking Social Networking
General business networking online business networking
• Is Pakistani culture support the online business networking?
Yes No
• Do you think good online business networking make company
image better?
Yes No Often
• Do you think there are miles of difference in face to face
business networking and other business networking?
Agree
Disagree
• Do you think face to face business networking increase
revenues?
Agree
Disagree
• Do you think Professionals prefer Face to face business
networking over online networking?
Yes
No
little bit
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