Presentation supporting Barcelona Activa course "Effective Networking: The Art of the Elevator Pitch"

1. Hola hola hola
Hola hola hola
Hola hola hola hola hola
hola hola hola hola
Effective Networking
2022
The Art of the Elevator Pitch
Mitch Berman

2. + EFFECTIVE NETWORKING
What will we do together?
ü Introduction to Networking
ü Elevator Pitch Essentials
ü Analysis of Examples
ü Developing Your Own Pitch
ü Speed Networking &
Evaluation

3. + EFFECTIVE NETWORKING
What is it?
Building, maintaining,
and leveraging your
network of contacts
to enhance your own
and others’ personal
and professional
development.

4. + EFFECTIVE NETWORKING
Why is it important?
Only 15 – 20% of all job
opportunities are publicly
advertised.
The majority of positions
are found via networking.
A stronger network =
more chances for a
meeting with a hiring
influencer.

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The reality?
We don’t always know
when the right chance
will arise to “pitch”
ourselves to a potential
networking contact.

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The secret?
Preparation:
Knowing what and how to
deliver at a moment’s notice
can be the key that opens the
right professional door.
Presence:
Increasing your visibility and
connectedness improves the
chances of a job finding YOU.

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Presence: Where?
Make yourself visible and
connected.
v Professional networking
v Social networking
v Clubs/mixers
v Career fairs

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Preparation: What?
Promoting your
personal brand
distinguishes you
from others,
creating a lasting,
meaningful
impression.

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Preparation: What?
The “elevator pitch”
is one of the most
effective vehicles for
promoting your
personal brand.
It is one of the first
things that people
ever hear or read
about you.

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Preparation: Why?
You get only
one chance
to make a
first impression.

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Preparation: Why?
Your elevator pitch activates
a chain of critical events.
Pitch
CV
Conversation
Job!

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Preparation: When?
Your elevator pitch
is the foundation
for multiple forms
of communication.
ü Written/printed material
ü Online presentations
ü Career fair introductions
ü Social meetings

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Preparation: How?
The key is to get
the foundation
right!
Let’s look at how…

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Preparation: 5 essential questions
1. Who are you?
2. What do you do?
3. Unique selling proposition?
4. Benefits to employer/client?
5. Call to action?

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Preparation: 5 essential questions
1. Who are you?
ü Clearly pronounce name
ü Be upbeat and confident
ü Smile & make eye contact
ü Leave a hook reflecting your
personal brand

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Preparation: 5 essential questions
2. What do you do?
ü What is your passion,
area of interest?
ü In what role or capacity
do you add value?

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Preparation: 5 essential questions
3. What is your Unique Selling Proposition?
What sets you apart from others?
ü Relevant experience
ü Transferrable skills
ü Knowledge
ü Personality
ü Impact

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Preparation: 5 essential questions
4. Benefits?
How does an employer
or client benefit from
your USPs?

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Preparation: 5 essential questions
5. Call to action?
ü What’s next?
ü What do you want your
audience to do?

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Preparation: Examples
My name is Mitch Berman and I’m a professional coach for entrepreneurs and
executives. Much like a fitness trainer drives you to reach your physical goals, I
motivate you to realize your visions and objectives while optimizing your
effectiveness and fulfillment.
In my work, I draw from over 20 years’ experience progressing through leadership
roles in multinationals and start-ups all around the U.S. and Europe. This has
enabled me to specialize in supporting clients with career development,
international transition, and communication, in addition to basic life challenges.
I invite you to visit my website to learn more and to arrange a complimentary
consultation to explore how I can coach you and your business to greater success.
You
What you do
USP
Benefits
Call to Action

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Preparation: Examples
“My name is Mitch Berman and when I’m not delivering seminars for
Barcelona Activa or other establishments, I apply my passion for inspiring and
transforming companies, teams, and individuals in my work as an executive
trainer and life coach. Essentially, I help my clients to realize and optimize
their professional and personal potential. And I’m happy to talk to anyone
who might be interested in learning more outside of this session.”
You
What you do
USP
Benefits
Call to Action

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Preparation: Examples
“My name is John Smith. I am the former COO of a Chicago-based interactive
marketing consulting and advertising agency. I have experience in most areas
of running a business, including strategic planning, marketing, sales and
business development, and partnerships and alliances. I am looking to work
with a company that helps businesses leverage the capacity and measurability
of the Internet to both generate a return on marketing investments and to
extend brand awareness.”
You
What you do
USP
Benefits
Call to Action

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Preparation: Examples
"Hi, my name is Sara and I help non-profit organizations (or NGOs) raise more
funds. I've worked for the past 15 years in the cooperation sector, both in the
field and in headquarters, giving support to projects and teams all over the
world. Being a passionate facilitator, I am now offering tailor-made workshops
to NGOs, to help them revise and improve their fundraising processes, and
ultimately mobilize more resources. Here's my card. Feel free to visit my
website to see some examples of workshops and other services that we offer.
I'd love to discuss options for your organization.”
You
What you do
USP
Benefits
Call to Action

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Preparation: Examples
“I make creative and innovative ideas heard. I’m Carrie. I write reviews, lay out
books, design ads, and organize promotional material – sometimes all in the
same day. I’m impeccably organized, tolerably opinionated, and seek a noble
challenge where I can constantly learn. Hablo español también. Know of any
such opportunities?”
Who
What you do
USP
Benefits
Call to Action

25. +
BERMAN ADVANTAGE
coaching | training | consulting
mitch@bermanadvantage.com
ANY QUESTIONS?

26. barcelona.cat/barcelonactiva