The document discusses BlackBerry AtHoc's personnel accountability software. It highlights that traditional mass communication is no longer sufficient and organizations need solutions to efficiently account for personnel. The software provides real-time notification and response capabilities. A case study shows it was used by the US Army to warn, account for, and recall over 40,000 personnel in Europe following the Brussels attacks in under an hour. Lessons showed alerts alone are not enough and automated accountability is crucial for safety. BlackBerry AtHoc aims to address this with its comprehensive solution for notification, response collection, and situational awareness across organizations.

1. BlackBerry AtHoc: Transitioning from Traditional
Mass Communication to Personnel Accountability
for More Effective Business Continuity
November 2017

2. © 2017 BlackBerry. All Rights Reserved. 2
Organizations around the
world use BlackBerry AtHoc
software to communicate and
collaborate in times of crisis.
 Trusted by 2000 + organizations globally
 State-of-the art technology for responding to threats
 Recognized for industry leading security

3. © 2017 BlackBerry. All Rights Reserved. 3
3
?

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Real-time customer incident
https://www.youtube.com/watch
?v=17sxCwrWpuc

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Real-time usage: Chemical plant
 Multi-channel notification begins within seconds
 Utilized personal and mass communication channels
 Text
 Email
 Phone
 Public address systems
 Multiple notifications kept employees apprised of safety
protocol and status, including shelter-in-place requirements.
 Lesson Learned: Automated single-interface solution
enabled regular practice drills and integrated into business
continuity and safety procedures.
 Result: No significant injuries and quicker recovery time

7. © 2017 BlackBerry. All Rights Reserved. 7
Many forces impact business resiliency and safety
Severe weather Cyber security attacks Man made incidents Government regulation
Cyber attacks are
growing in their reach
and sophistication
Increasing frequency
and scale of impact
from severe weather
Terror attacks and other
man-made incidents
impose new threats
Regulations for duty of
care and interoperability
are evolving quickly
Securely sharing information within and between organizations has never been more
important. Doing so increases resiliency, reduces costs, and keeps people safer.

8. © 2017 BlackBerry. All Rights Reserved. 8
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Mass Notification is a Key Component to Recovery
Event Occurs Assess Activate Plan
Communicate
Monitor Progress
Resolve
Situational awareness:
What’s the impact? Are our
people safe?
Organize and Direct: Are we
aligned? Do we know the plan?
Collaborate: Are we all
working together?
Resolution: Are we
recovered?
Review
Review: What have we
learned?
Continuity timeline

9. © 2017 BlackBerry. All Rights Reserved. 9
But there are challenges to sharing information
Accounting for Personnel Security & Scalability
Situational Awareness Collaboration
 Are my people safe?
 Can we operate?
 Is personal info safeguarded?
 How do I support global scale?
 Am I compliant with regulations?
 Do I have real-time information?
 Where do we apply resources?
 How can we securely work with
other organizations to resolve an
incident quickly?

10. © 2017 BlackBerry. All Rights Reserved. 10
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Real Life Event: Brussels Attacks – March 2016
 US Army Garrisons in Europe quickly rallied after events
 AtHoc was used within minutes of the attacks to Warn, Account for Safety
of Personnel, and Recall US Forces:
 30+ communication processes (warning, recall and accountability)
activated over several days, multiple Europe installations
 40k+ personnel targeted
 Provided cross-organizational updates, collected safety status, and
coordinated recall
Time Response Options Targeted Sent Responded
No
Status
3/22/16 9:13 AM 1) Available, 2) Unavailable,
3) TDY, Pass or Leave
160 160 115 45
3/22/16 10:16 AM 1) Available, 2) Unavailable,
3) TDY, Pass or Leave
45 45 19 26
3/22/16 10:48 AM 1) Available, 2) Unavailable,
3) TDY, Pass or Leave
26 26 14 12
Lessons Learned
1. Alerts are simply not enough for
personnel accountability; multiple
alerts were required to get
everyone’ response, and still not
100%
2. Automatic communications work,
but also need ROBO for personnel
accountability
3. Enable Smart Phone for GPS-
based personnel check-in

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Lessons Learned from Brussels and Others
 Alerts simply weren’t enough to effectively account for people quickly and
accurately. OUTCOME: Duty of Care is impacted
 Obtaining situational awareness was cumbersome and required piecing
together info from multiple alerts. OUTCOME: Time spent aggregating could
be spent resolving.
 Existing alerting tools, even bi-directional ones, were ineffective. Safety
responses come from many places and collecting details was challenging.
OUTCOME: Leaders require information about their people’s safety status
quickly; today’s solutions don’t automate efficiently.
Automating the process of accounting for personnel is crucial to managing safety

12. © 2017 BlackBerry. All Rights Reserved. 12
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BlackBerry’s Comprehensive Critical Communication Solution
AtHoc Account
Gain real-time visibility into your
personnel safety and status
AtHoc Connect
Connect teams within
and across organizations
AtHoc Collect
Capture critical information to
achieve situational awareness
AtHoc Alert
Notify Anyone, anywhere, on
any device

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“Account”: BlackBerry’s Personnel Accountability Solution
Account for your personnel efficiently, reliably and systematically
before, during, and after a crisis
Key Use Cases
• Post Emergency Accountability
– Terrorist attack (local and remote)
– Natural disasters
• Recovery & Mission Continuity
– Staff and workforce recall process
– Efficient reporting of status
• Mustering
– Daily mustering procedures
– Field staff mustering and tracking
Integrated
Flow
User
Responses
User info
from HRIS
Supervisors
Operators
3rd Party
Travel
Systems
First
Responders
Leadership
Family
Call Centers
Solution Approach Sample Views

14. © 2017 BlackBerry. All Rights Reserved. 14
Organizations around the
world use BlackBerry AtHoc
software to communicate and
collaborate in times of crisis.
 Integral part of connecting people and organizations
 Secure information sharing supports business processes
 Leads to greater personnel safety and operational resiliency

15. Thank you!
Josh Zaroor
Director of Global Marketing
+1 650 581 4681
jzaroor@blackberry.com
www.athoc.com

16. This presentation was delivered at a
BCI event
To find out more about upcoming
events please visit our website