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Barry Skinner and Michael Scott lead Brandcomm Digital. Skinner coined the term "Digital Signing Networks" and has experience with digital displays since 1999 as a director. Scott was previously the technology director for Clear Channel Outdoor and led their introduction of digital media internationally, installing hundreds of indoor and outdoor digital displays. Brandcomm Digital provides customized digital solutions using innovative technologies like augmented reality, holograms, 3D mapping, and interactive projections to enhance customer experiences and engagement with brands.

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Colt Group is a virtual agency specalizing in branding, marketing, creative, and event production. At our core, we develop and implement strategies that position new brands, reposition weak brands and/or preserve existing brands. By drawing upon years of knowledge, today’s technology, and real-world experiences, our clients make noice in their market space. We work hard to gain an intimate understanding of internal and external market conditions, including the identification of attractive opportunities and in-depth perceptions of target audiences, market drivers, and competitive forces, which all combined, result in successful and powerful brands that ultimately generate measurable results. Our Services at a Glance: Branding & Strategic Platforms Marketing & Creative Design Event & Tradeshow Management Public Relations & Crisis Management Digital & Interactive Media

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In March 2014, VisitOSLO launched their new strategy where VisitOSLO re-invented its ways to work in order to boost their industry significantly in the years to come. An although there still is a marketing mix with different actions and channels, the fundament in all of VisitOSLOs work is the recognition of the social media shift; the belief that giving the visitors of Oslo great experiences in Oslo, will lead to more visits and better Oslo experiences, as our guests tell their story in their social networks and inspire others. In this presentation Katrine Mosfjeld will tell you about VisitOSLOs new strategy in general and the digital strategy in particular. She’ll let you in on how they managed to make this shift, and give you some examples on new pioneer activities always resulting in at least one of two main goals for the company, measured every year in the years to come; increasing what they call Oslo’s digital footprint and/ or increasing the turnover in the visitor industries. Katrine is the Director of digital development at VisitOSLO. Katrine is educated at Norwegian School of Hotel Management, where she graduated in Visitor Management waaaay back in -98 when most people still was unsure if the internet was there to stay. She believed though, and she made her first travel web site in 1999. Digital communication in the travel industry has been her work, and her hobby, ever since that first site. For the past 13 (!) years she’s been working in VisitOSLO, constantly searching for new ways to boost the culture & travel industry in the Norwegian capital.

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A talk I gave at Welsh ICE (as part of their Friday ICE talks) on 31st January 2014. As the slides are all pictures, here are the notes to go with them: Slide 2 – Search - If you Googled it… - Not Hargreaves Services plc or Henoch-Schönlein Purpura (thank goodness!) Slide 3 – Books - No, I meant Highly Sensitive Person or Highly Sensitive People! - Two books: one more general, the other more work-related Slide 4 – Crying - And no… Don’t just mean I’m touchy - Not just about emotions – environmental stimuli, too Slide 5 – Five - It affects 1 in 5 people - 20% of this room could be affected Slide 6 – Women & Men - Affects men & women equally, 50/50 - Harder for men to accept/distinguish Slide 7 – Family - This may not apply to you, but… - If not, think of your husband, wife, boyfriend, girlfriend, mum, dad, brother, sister, children - Books dedicated to raising highly sensitive children, etc. Slide 8 – Employees - Not just family, but think of your employees - HSPs may respond differently to how they’re treated compared to non-HSPs Slide 9 – Bright - We’re more easily affected by environmental stimuli - Bright lights, glare, background noises… - It affects us more than non-HSPs – attracts our attention and draws our energy Slide 10 – Overwhelmed - We’re more easily overwhelmed - Non-HSPs might be able to handle stressful situations better Slide 11 – Crowd - Also overwhelmed by crowded places - I think it makes a difference if we can easily escape, e.g. music festivals (tent nearby) Slide 12 – Hugs - Now onto some positives… - We tend to be more empathetic - We respond to people’s moods Slide 13 – Moods - Speaking of which, we are good at sensing people’s moods - E.g. we might pick up on someone who’s upset when other people can’t - And we can ask “hey, are you ok?” Slide 14 – Detail - We are also good at tasks that require attention to detail - Very well suited to HSPs – might be boring for non-HSPs, but we (can often) relish them Slide 15 – Spelling - We are good at picking up on minor details - This is good for noticing differences between different documents, or spelling mistakes - We make good proofreaders! Slide 16 – Concentration - We often tend to be better to concentrate - (So long as there’s no environmental stimuli to distract us, that is!) Slide 17 – Creativity - We tend to be creative people - Writers, artists, musicians… - You often hear the phrase “sensitive soul” around creatives Slide 18 – Free Lance - HSPs are better suited at self-employment - A chapter in one of the books is dedicated to freelancing - One of the reasons I went self-employed! Slide 19 – Start - Applies to startups, too Slide 20 – Box - I spoke to someone about how I was a self-diagnosed HSP recently and they said: - “Why do you want to put yourself in a box?” - I found it liberating when I realised - Box me up…!

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