The document summarizes research on improving an online gift registry form. It describes user comments noting issues like required fields being hard to see and the form being too long. It analyzes competitors and provides visual concepts and recommendations to address the issues, such as making the form less segmented, using larger clear labels, and ensuring all functions work properly. Key takeaways are highlighted for next steps in the redesign process.

1. Registry Sign-up Form
Prepared by: Stephen Eberly

2. User Interviews
Common Comments
• Asterisks noting required fields are too small
• Font is too small, and difficult to read.
• Form seems is lengthy

3. Bed Bath Target
Macy’s
Number of
Pages
Number of
Text Fields
Number of
Required Text Fields
1(Segmented) 1
15 1717
91511
4
Quantitative AnalysisQuantitative Analysis

4. Competitive Analysis: Bed Bath & Beyond

5. Competitive Analysis: Target

6. Competitive Analysis: Macy’s

7. Wedding &
Gift Registry
Tell Us
About You
Tell Us
Where to Ship
Your Gifts
Same Page
Transition
Tell Us
About Your
Preferred
Shipping Location
Completion
Page
Create an
Account
Log In
Page
Registry
Form
New
Page
Hover over
“Wedding &
Gift Registry
Multiple
User Actions
Fill Out
Account Form
Fill Out
Event Details
Fill Out
Your Account
Information
Fill Out
Contact
Address
Fill Out
Co-Registrant
Select
Type
Hit
Next
User
Action
Hit
Create Registry
Hit
Next
Hit
Create an
Account
Hit
Log In
Hit
Create Account
Hit
Next
Landing PageLANDING
PAGE
REGISTRY
FORM
COMPLETION
PAGE
Log In
Current User FlowCurrent User Flow

8. Wedding &
Gift Registry
Same Page
Transition
Completion
Page
Log In
Page
Registry
Form
New
Page
Hover over
“Wedding &
Gift Registry
Multiple
User Actions
Fill Out
Account Form
Fill Out
Event Details
Fill Out
Co-Registrant
Information
Fill Out
Contact
Address
Select
Type
User
Action
Hit
Create Registry
Hit
Log In
Hit
Create Account
Landing PageLANDING
PAGE
REGISTRY
FORM
COMPLETION
PAGE
Log In
New User FlowSuggested User Flow

9. Infield Top Aligned Form Labels

10. Infield Top Aligned Form Labels

11. Call to Action
Bed Bath Target
Macy’s
New Customer
/Have an Acount or
Registry?
Required
Small Blue
Asterisk
First Name; Last Name;
Role(Bride/Groom/etc)
N/A
First Name
Last Name
E-mail Address
Not Required
Requirement
Indicator
Number of
Guests Field
Create your own/
Find or Manage
a Registry
Find/Create/Manage
Required
(Estimated Number)
First Name; Last Name;
Address; Phone
Number*
*”Same as Registrant”
option;
Medium Black
Asterisk
N/A
Required
Partner Info
Optional
Partner Info
Qualitative AnalysisQualitative Analysis

12. First Name
Phone
City
Address 1
Zip
Last Name
Required Fields
Mobile
State
Same as Contact Address
Add New Shipping Address
Get Map & Directions
Address 2
Registrant Info
Contact Address
Shipping Address
FLANDERS
Change Store
Create Registry
Your preferred SHOPPING LOCATION
*
*
*
*
*
**
First Name First Name
Last Name Last Name
Email Email
Co-RegistrantRegistrant
*
*
*
*
*
John
Smith
johnsmith@gmail.com
30 International Drive
Flanders NJ 07836
(973) 426-9299
Mon-Fri:, 9:00am - 9:30pm
Sat:, 9:00am - 9:30pm
Sun:, 10:00am - 7:00pm
Event Details
Wedding Date
Number of Guests
Shower Date
*
*
Future shipping address
Add a future shipping address?
Moving? If you know that after a certain date, you'll
want gifts sent to a new address, you should enter
that information now.
*
Visual Comp

13. Required Fields
Registrant Info
First Name First Name
Last Name Last Name
Co-RegistrantRegistrant
*
*
*
*
John
Smith
Event Details
Wedding Date
Number of Guests
Shower Date
*
*
*
Visual Comp

14. First Name
Phone
City
Address 1
Zip
Last Name
Mobile
State
Same as Contact Address
Address 2
Contact Address
Shipping Address
*
*
*
*
*
**
First Name First Name
Last Name Last Name
Email Email
Co-RegistrantRegistrant
*
*
*
*
*
John
Smith
johnsmith@gmail.com
Future shipping address
Add a future shipping address?
Visual Comp

15. Phone Mobile
Same as Contact Address
Add New Shipping Address
Get Map & Directions
Shipping Address
FLANDERS
Change Store
Create Registry
Your preferred SHOPPING LOCATION
*
30 International Drive
Flanders NJ 07836
(973) 426-9299
Mon-Fri:, 9:00am - 9:30pm
Sat:, 9:00am - 9:30pm
Sun:, 10:00am - 7:00pm
Future shipping address
Add a future shipping address?
Moving? If you know that after a certain date, you'll
want gifts sent to a new address, you should enter
that information now.
Visual Comp

16. Completion Page
• Make consultation module collapsable
• Show specifice items to add
Suggested Changes

17. Next Steps
Key Take Aways
• Make form less segmented
• Use Top-Aligned Infield Form Labels
• Increase size of “Required Field” asterisks
•Increase font size

18. Next Steps
Key Take Aways
• Site crashes after “Co-Registrant” section
• Cannot delete registries
• Cannot edit “Co-Registrant” information