2. Video
BBM will appear on the Iphone
Statement claiming it will be released on April 26 is
false
Did not dismiss that fact that it may appear on the
Iphone platform in the future
http://www.youtube.com/watch?v=3RvHJ5PAmNw&fe
ature=bf_next&list=HL1328459300&lf=mh_lolz
3. History
Apple is known for their Macintosh
computers, iTunes media and the iPod personal music
player.
The largest technology company in the world and is
the second largest company by market capitalization
Research in Motion Ltd. is known as the maker and
provider of BlackBerry wireless devices and e-mail
services
4. Rumour
RIM will be extending their BBM App towards
Android’s, and IOS devices such as IPhone.
The iMessage is similar to BBM
app includes a notification system, whereas text
messages will not affect your games or any other
applications that are running
5. Experience
Blackberry is thinking about selling the bbm app to
iphone but it wont be exactly the same
Blackberry might sell iphone a version lower then the
ones that blackberry have installed in their phones
this because of competition between blackberry and
iphone
6. Problem
Apple came out with their own version of BBM called
IMessenger wasn’t as successful
Blackberry has been lacking in upkeep with BBM
software
In there advertising campaigns they miss the BBm
experience
7. Price
How much is it going to cost to have this app on your
Iphone or android phone?
monthly fee or yearly fee. Another option is will
Iphone and android offer bundle deals like Blackberry
8. Expansion
BBM has been already in the international scene
Opening up in newer market places is RIMs top prority
With Apple as a partner people can experience best of
both worlds
However Advertisements in other markets can be
costly.
9. Market
Major market shares were linked to RIM’s Blackberry’s.
Once Apple released the IPhone, and Google with
Android’s, RIM has been losing a significant amount of
market share
By pushing the BBM App out towards IOS, and
Android devices it would help increase RIM’s market
share.
10. Outcome
BBM has still a one of the top shares in the
marketplace
By giving up one of its major apps to Apple can
effective them negatively in the long run.
However it can be very successful
