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PPR ON PRESSURE COOKER
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A
PRODUCT PROJECT REPORT ON
ROYAL PRESSURE COOKER
PreparedBy : BHENSDADIA BHAVIKA D..
Roll No. : 07
SeatNo. :
Class : BBA SEM-5
Academic year:
2014-2015
College:
Matushri virbaima Mahila College of Commerce, Management & It
Guided by:
Prof. Dharti Nathwani
Prof. Kalpesh Radiya
Submitted To:
Saurashtra University
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1. INTRODUCTION TO SMALL SCALE INDUSTRY
The small scale in India covers a wide spectrum of Industries categorized under
small, tiny and cottage segment ranging from small artisans handicraft units to
modern production units with significant investment. This sector has acquired a
prominent place in the country as it not only acts as a nursery for the development
of entrepreneurial talent but also produce a wide range of products.
In the Indian context, the small scale industry has been receiving due attention and
importance from the policy makers owing to its special characteristics, namely.
 Low level of investment required.
 High potential for creation employment opportunity.
 Least location constraints.
 There by contribution to a balanced regional development and high of local
resources.
ROYAL PRESSURECOOKER INDUSTRY will small scale industry. Investment
of royal pressure cooker industry is 1,00,00,000.ROYAL PRESSURECOOKER
INDUSTRY will producepressure cooker. Pressure cookerwill have feature like
Stylish, Hard Anodized, Time & Energy Efficient, Can be used on Gas Stove as
well as Induction Cooktop.
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2. INTRODUCTION TO PRODUCT PROJECT REPORT
(1)
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(2)
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3. PROJECT AT A GLANCE
Name of the Unit “Royalpartner’s firm”
Tag line “Always tasty & fresh food”
Promoter’s Name BHENSDADIA BHAVIKA D..
Communication address ROYAL pressure cooker industry
Survey no. 196,
Plot no.1&2,
Vill.: Veraval (shaper)
Dist. : Rajkot – 360024
Registration office Address ROYAL pressure cooker industry
Survey no. 196,
Plot no.1&2,
Vill.: Veraval (shaper)
Dist. : Rajkot – 360024.
Telephone No. 0281-314311
Fax No. 75-14311
Form of Organization Partnership Firm
Size of the unit Small Scale Unit
Brand Name “ROYAL”
Usage of the product Making food
SSI RegistrationNo. Applied For
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Number of employee 30
Investment 1,00,00,000
Day off Wednesday
Sources offinances 60 % Ownership
40 % Borrowed
Investment in working capital 41,79,000
Investment in fixed capital 58,21,000
Relationwith Bank State bank of India
LOGO of Company
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4. PROMOTER’S BACKGROUND
Name Bhensdadia Bhavika d.
Age 26
Address Astha Residency,
3G+ Apartment,
Sukanvila 201,
Rajkot-360004
Education/Qualification MBA
Experience 2year
Nature of Responsibility Managing marketing & finance
Contribution in the unit 60%
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5. JUSTIFICATION OF LOCATION
ROYAL PRESSURE COOKER strategically located at
SHAPER (VERAVAL) industrial estate. Location factors are crucial for the wealth
maximization of the firm ; therefore it is inevitable for every industrialist to
give full consideration to the suitable location of the enterprise . An
entrepreneur must choose an ideal location to have better performance .
Following are the factors to select shaper as the plant location
1.Availability of Raw-materials :-
Raw-material plays vital role to achieve quality improvement
and cost reduction in production. Shaper is the best to get raw-material
easily because it is attached with national highway.
2.Availability of power and water:-
In modern era industry could not work without power. Adequate
electricity and regular flow of electricity allows greater freedom of choice
for location . Shaper(veraval) has continuous flow of electricity so, shaper (
veraval ) is best possible location as out of the city area .The rate of
electricity is lower in shaper (veraval) because it’s known as industrial zone.Water
supply is also necessary for continuous production process.
3.Nearness to markets :-
Quickness in marketing action can be ensured by the being close to the
market, late deliveries can be avoided when plant is located near the market
. Industry have ready market for selling of product.
4.Availability of labor :-
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Worker or labor are the most imported person in the industry. If
labor gets easily then we can controlor reduce the costof production.Labors get at
very cheaper rate because of industrial zone.
LOCATION OF UNIT :
ROYAL pressure cooker
Survey no. 196,
Plot no.1&2,
Vill.: Veraval (shaper)
Dist. : Rajkot – 360024.
RAJKOT
N/
H
8
-B
ROYAL
PRESSURE
COOKER
SHAPER
(VERAVAL)
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6. ORGANISATION STRUCTURE
PROMOTOR
PRODUCTION
MANAGER
H R
MANAGER
MARKETIN
G MANAGER
FINANCE
MANAGER
SUPERVISIOR EMPLOYEES SALES MAN ACCOUNTANT
WORKER CLERK
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7. VISION& MISSION OF THE COMPANY
VISION:-
Vision of the ROYAL PRESSURECOOKER INDUSTRY will
maximum customer satisfaction by providing qualitative and good productto
customer. Job satisfaction of employee will also short goal of the industry.
MISION:-
Mission of ROYAL PRESSURECOOKER INDUSTRY will
expand market as well as market share of industry. industry want to convert small
scale industry in medium scale industry with the customer satisfaction. industry
want to build strong image in the market.
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8. BASIS AND PRESUMPTION
 The proposedproductionof 36,000 per annum of gas lighter more than 300
working days in a year.
Shift Single shift
Working hours 8:30Am to 8:00Pm
Break 12:30Pm to 2:00Pm
 The unit requires 2 to 3 year to achieve full capacity utilization the first year,
company utilized 75% capacity.
 The wages proposed in the project are as per privileged wage practice in the area.
 Land value and construction costhas been taken on an average basis science it
varies from place to place.
 The costof machinery & equipment has been proposed after consulting the
machinery supplier nearly all the machines are available locally.
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9. IMPLEMENTATION SCHEDULE
The major activities in the implementation of the project have been
listed and the average time for implementation is estimated at 8-9 months.
No. Particulars Time Period
1. Preparation of Project Report 1 Month
2. Acquisition of Land 1 Month
3. SSI Registration 1 Week
4. Approval of loan 20 Days
5. Construction of Building 1 Months
6. Acquisition of Machinery 1 Month
7. Installation of Machinery 15 Days
8. Arrangement of Power 1 Month
9. Appointment of Staff &Labour 15 Days
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1. PLANT LAYOUT
According to M.C.Muste :-
“ A good layout is one which always materials regularly and directly for
processing ,this reduces transport ,handling, detail and other costs down per unit,
space requirements are minimize and reduced idea machine and idle man fine.”
A technique of locating different machines and plant requires within
the factory so that the greatest possible output of high quality at the lowest possible
total costbe available. Properplant layout is one of keys of success in factory
management. It signifies arrangement of machines work area transport shorting of
materials and processingto different parts.
ROYAL PRESSURE COOKER INDUSTRY will have S type plant layout which
is reduce the unnecessary motion of employees. Industry arrange their store room
near to production plan so Industry eliminate damage of raw-materials or finished
product. Industry also arranged his machinery in that way which reduce movement
of raw-material.
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2. RAW MATERIAL
The raw materials are the most important component of the production
process. When the raw materials are collected then and only then production is
possible. If the raw materials are available in the cheapest way it is the most
important advantage for the firm. The raw materials can be compared to water, air
and food for human beings which are very important so as the raw materials for the
firm.
Authors believe, “The raw materials are like the parts of human body”
without which the person cannot perform his activities. Raw materials are very
important requirements of every industry & mainly for manufacturing unit. The
production of any product is not possible without raw materials. Raw materials are
regarded as assets and are given or sold at higher price.
ROYAL PRESSURE COOKER INDUSTRY also consider the raw
materials as the key factor in production unit. The main raw material used in
Pressure cooker is: aluminum circle,wishel, gas kit, Bakelitehandle, balkPatti.
ROYAL PRESSURE COOKER INDUSTRY purchasing the raw material from
Jamnagar, veraval, vyara.
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3. MACHINERY AND EQUIPMENT
Like raw materials machinery is also available easily. Some of the
mare acquired from local market only & some are acquired from Ahmadabad city.
Sr.
No.
Name of
Machinery
Name of
Suppliers
Units Rs. Per Unit Amount
1. Cutting
Machine
“shiv”enterprise
Rajkot 1. 4,00,000 4,00,000
2. Stuffing
Machine
“classic
machinery”
Ahmadabad
2. 2,00,000 4,00,000
3. Sewing
Machine
“Suner
machinery”
Rajkot 3.
1,73,000 1,73,000
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4.SUPPLIERS OF RAW MATERIAL & MACHINARY
Raw material will be the basic need of all types of organization of all medium and
large scale industry. Without raw materials production process will impossible.
Raw material is life blood of productiondepartment.
A) RAW MATERIAL
1)Aluminum Circle: BIC company
2)Wishel : DR. BACK company
3)Gas Kit : Dell korn company
4)Bakelite Handle : local market
5)Balk Patti : graver company
B) MACHINARY
1)Cutting Machine : Shiv Wiring industry
Ahmadabad
2)Stuffing Machine : Parth limited
Ahmadabad
3)Sewing Machine : Tinytech pvt. ltd.
Surat
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5. FLOW CHART OF PRODUCTION PROCESS
RAW MATERIAL
CASTING
CUTTING
MAKE HOLES
BUFFING
ASSEMBLING
PACKING
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6. PRODUCTION PROCESS
The assembling process & manufacturing process ofhandle is not as critical as
other. It requires some amount of technical knowledge because the quality
production.
Manufacturing process involves following few operation;
 Aluminum circle or required size will press in deep drawing press with the help of
suitable die
 Edge of the cookeris out on spinning machine.
 Cookerwill than cleaned buffed on buffing machine on outer surface and sand
blasting will donein the inner surface with help of spray pump.
 Primer coating will do into the outer surface and dried.
 Teflon and few pigment will mixed in require proportions will made and coating
will done in the outer surface.
 Cookware thus produced will then take off and necessary fixing or handles etc is
made on it and then packed.
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7. PRODUCTION CAPACITY AND QUALITY CONTROL
Production Capacity 50%
No. of Working Days in a month 26 days
No. of Working Days in a Year 312 days
No. of Shifts per day 1
No. of Working hours per shift 8
Production Capacity per year 36,000
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8. POLLUTION CONTROL AND ENERGY
CONSERVATION
POLLUCTION CONTROL:
 The entrepreneur is advice to contact concerned state pollution control board for
detailed guidance in the matter.
 However the water in this industry is generated during cleaning, washing, pre-
treatment blanching of raw material. It is advisable to test the water discharge as
per specification laid down by such treatment has been made in the profit.
 “Royal pressure cooker” not any high conical and raw materials which spread
pollution. They follow government rules of pollution high walls in production
department to reduce the noise pollution.
ENERGY CONSUMPTION:
 Although the energy requirement, it’s small yet some important point for
conservation of energy are given below.
1) In electronically installation appropriate electric machinery should be & properly
installed.
2) There should be no folt in machinery.
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9. QULITY CONTROL
“Quality is near an accident; it is always the result of high
intention, sincere effort intelligent direction and skillful execution”.
Above all, quality means setting the highest standards for their selves.”
In industrial context quality is defined in much more functional fashion thus we
can say that quality means, “Fitness for use” whether for a productor service. It is
also considered as the sum total of the attributes or properties that describe the
product.
Today the existence of any manufacturing unit depends on the
quality of product or services it manufactures or supplies. The image or goodwill
of any unit is closely related to the quality of product made or supplied by that
unit;
In the ROYAL PRESSURE COOKERS Industry are too much
conscious about its product. Industry will have latest equipment for the checking of
raw-materials and finished product. So that Industry can maintain quality of their
product and build image in the market. Industry will first check finishing of
cooker, then test vishals test and at last pressure.
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1.MARKET POTENTIAL
 The market potential for Pressure Cooker is huge. While there are a vast
no. of people who prefer to buy the Pressure Cooker Thus, initially we will
try to exploit this segment of market. We would also like to draw attention
People which use different type of pressure Cooker.
 All public is fond of Pressure cooker especially in India. they used to
Cooking in lunch or dinner. In Market our product will be available easily.
We are producing and supplying the product as per the demand.
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2. MARKET SEGMENTATION
According to PHILIP KOTLER :-
“ Market segmentation is the sub dividing of a market in to homogeneous sub sets
of customers, where any sub sub-set may conceivably by selected as a market
target ton be achieved with distinct marketing mix.”
The concept of market segmentation is based on the assumption
that markets are not homogeneous but are heterogeneous. Market segmentation
reflects reality in marketing situation. Market segmentation ensures higher
customer satisfaction and improves effectiveness of the marketing programmed.
Market segmentation is a customer’s oriented philosophy.
CRITERIA FOR MARKET SEGMENTATION:-
1. Geographic
2. Demographic
3. Psychographic
4. Socio economic
5. Marketing condition
ROYAL PRESSURE COOKER INDUSTRY segment his market on the basis of
geographic basis. Industry have local market. Industry has consumer users.
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3. PROMOTIONAL EFFORTS
 This is the 4th & last topic of marketing mix. According to out study promotion is a
communication activity whole main object is to move forward or push forward a
product, service idea in a channel of distribution. The promotional activity always
attempts to afford knowledge, attitude, performance and behavior.
 You have best product with fair price people will not buy it they have no many
idea regarding our product. So,it is very important to awards the people from the
existence of product, it feature, uses, benefit, etc. this aspect help in awaking
stimulating consumer demand for the product. Not only that but it also helps in
capturing & maintaining demand for product.
 In modern marketing it is more tamp to attract the costmer by various promotional
tools gather than good product. Every company directly or indirectly plays, the role
of communicate and promoters.We are also going for sample testing.
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4. PRICING POLICY
Pricing decision play a vital role in the development of any industries
because pricing policy is the only factor in marketing mix of any firm which
produces the revenue.
The product for which the firm deals in the main material or we can say
product acts as the heart of human body in the field. The product is manufactured
in a proper & exact manner but if the sales department does work for it then the
efforts are useless.
There is various method of determining price of a product. Industry are as under.
1. Costplus pricing method
2. Marginal pricing method
3. Going rate pricing method
ROYAL PRESSURECOOKER INDUSTRY will has adopted COST PLUS
PRICING POLICY these types of prices cover the full cost occurred and
company adds some percentage of margins .
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5. DISTRIBUTION CHANNEL
According to WILLIAM J.STANTON:-
“A channel of distribution for a productis the route taken by the
title to the goods as Industry move from the producerto the ultimate customers or
industrial users.”
Distribution channel may be defined the set of marketing
institution participating in the marketing activities involve in the movement
or the flow of goods or distribution indicate rout pathways through which
goods and services flow from producer to customer . Channel of distribution
includes manufacturer , customer as well as intermediaries .
ROYAL PRESSURECOOKER INDUSTRY is ignore long
distribution channel. Distribution channel of Royal pressure cooker industry is as
follows :
PRODUCER
RETAILERS
CUSTOMER
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6. COMPETITORS
“Without competitor you can never win”
Competitor is one of the important partners of the company’s success without
competition one can never know about his limitations but it is also the biggest
hardly in success of the company.
ROYAL PRESSURE COOKER INDUSTRY also her some competitors but
because of good performance of them Industry are able enough to face and
compete with then
 Competitors of ROYAL PRESSURE COOKER INDUSTRY
 Prestige pressure cooker
 Vikaspressure cooker
 Hawkins pressure cooker
 Kumar pressure cooker
 Surajpressure cooker
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1. TOTAL FIXED ASSETS
A) Land & building
Land 25,00,000
Land development & fencing 1,00,000
Factory Building 5,00,000
Office building 3,00,000
Storage house 3,00,000
Bore well 50,000
Water tank 40,000
Main gate 50,000
Watchman’s Cabin 50,000
Lavatory & bathroom 50,000
Total 39,40,000
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B)Plant & machinery
Sr No. Particular Quantity Rate per
machine
Value
1. Cutting Machine 1 4,00,000 4,00,000
2. Stuffing Machine 2 2,00,000 4,00,000
3. Sewing Machine 1 1,73,000 1,73,000
Total 4 7,73,000 9,73,000
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C) Preliminary expenses
Sr. No. Particular Rs.
1. 1. Consultancy fees 20,000
2. 2. Project report preparation fees 30,000
3. 3. Legal expenses of company formation 30,000
Total 80,000
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D) Furniture
Sr
No.
Name of the item Quantity Rate per unit Amount
1. Ordinary table 8 6,000 48,000
2. Computer table 4 5,000 20,000
3. Chairs 120 500 60,000
4. Sofa seta 4 30,000 1,20,000
5. Fans 26 1,500 39,000
6. Light 32 500 16,000
7. Door &
windows
10
20
6,000
4,000
60,000
80,000
8. C.C.T.V. camera 7 5,000 35,000
9. Air conditioners 4 35,000 1,40,000
10. Refrigerators 3 30,000 90,000
11.. Computers 4 30,000 1,20,000
TOTAL 242 1,53,500 8,28,000
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TOTAL FIXED ASSETS
Particular Rs.
Land & building 39,40,000
Plant & machinery 9,73,000
Preliminary expenses 80,000
Furniture 8,28,000
Total 58,21,000
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2. TOTAL WORKING CAPITAL
A) RAW MATERIAL (MONTHLY)
Sr No. Particular Quantity
Kg.
Rate per
Kg.
Amount Rs.
1. 1. Aluminum circle 1,500 100 1,50,000
2. 2. Wishel 2,250 100 2,25,000
3. 3. Gas kit 3,000 100 3,00,000
4. Bakelite handle 3,000 100 3,00,000
5. Balk Patti 3,000 100 3,00,000
TOTAL 12,750 500 12,75,000
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B)Salary and wages
Designation No. of
employee
Salary per
month
Total amt.
monthly
General manager 1 14,500 14,500
Factory manager 1 12,500 12,500
Supervisor 1 10,000 10,000
Clark-cum cashier 1 10,000 10,000
Foreman 2 3,000 6,000
Computer operator 1 6,000 6,000
Salesman 1 4,000 4,000
Store keeper 1 3,000 3,000
Peon 1 2,000 2,000
TOTAL 10 65,000 68,000
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C) Utility (production facilities)
Particular Monthly amt.
Power 10,000
Fuel 4,000
Water 5,000
Oil and Grease 1,000
TOTAL 20,000
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C) Other expenses
Particular monthly
Postage & stationary 3,000
Telephone charges 4,000
Transport charges 6,000
Advertisement expenses 5,000
Insurance 2,000
Repair & maintenance 5,000
Selling expenses 4,000
Other miscellaneous expenses 1,000
TOTAL 30,000
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TOTAL WORKING CAPITAL
Sr No. Particular Amount
A. Raw material 12,75,000
B. Salary and wages 68,000
C. Utility 20,000
D. Other expenses 30,000
Working capital *3month 13,93,000*3
Total working capital 41,79,000
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(3) TOTAL INVESTMENTS
Sr No. Particular Amount
1. Total Fixed Assets 58,21,000
2. Total Working Capital 41,79,000
Total Investments 1,00,00,000
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(4) SOURCES OF CAPITAL
Total investment
1,00,00,000
Owned capital Borrowed capital
(60%) (40%)
60,00,000 40,00,000
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(5) LOAN REPAYMENT SCHEDUALE
Year Opening balance Interest12% Closing
1. 40,00,000 6,00,000 36,00,000
2. 36,00,000 5,40,000 32,00,000
3. 32,00,000 4,80,000 28,00,000
4. 28,00,000 4,20,000 24,00,000
5. 24,00,000 3,60,000 20,00,000
6. 20,00,000 3,00,000 16,00,000
7. 16,00,000 2,40,000 12,00,000
8. 12,00,000 1,80,000 8,00,000
9. 8,00,000 1,20,000 4,00,000
10. 4,00,000 60,000 -
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(6) DEPRICIATION FIXED ASSETS
(1) YEAR
Name of the assets Opening
balance
Depreciation Closing
balance
Land & building (10%) 39,40,000 3,94,000 35,46,000
Plant & machinery (15%) 9,73,000 1,45,950 8,27,050
Furniture (10%) 7,08,000 70,800 6,37,200
Computer (60%) 1,20,000 72,000 48,000
(2) YEAR
Name of the assets Opening
balance
Depreciation Closing
balance
Land & building (10%) 35,46,000 3,54,600 31,91,400
Plant & machinery (15%) 8,27,050 1,24,057 7,02,993
Furniture (10%) 6,37,200 63,720 5,73,480
Computer (60%) 48,000 28,800 19,200
(3) YEAR
Name of the assets Opening
balance
Depreciation Closing
balance
Land & building (10%) 31,91,400 3,19,140 28,72,260
Plant & machinery (15%) 7,02,993 1,05,449 5,97,545
Furniture (10%) 5,73,480 57,348 5,16,132
Computer (60%) 19,200 11,520 7,680
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(7) ESTIMATED PRODUCTION AND SALES
(A) Estimation of production
Sr No. Production
capacity
Unit of production
1. 1. 50% 18,000
2. 2. 75% 27,000
3. 3. 100% 36,000
(B) Estimated sales
year Opening
stock (unit)
Productio
n (unit)
Sales (unit) Closing
stock(unit)
1. - 18,000 16,200 1,800
2. 1,800 27,000 26,100 2,700
3. 2,700 36,000 35,100 3,600
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(8) STOCK OF RAW MATERIAL
Particular Year-1 Year-2 Year-3
Opening stock (unit) 0 1,800 2,700
+ purchases (unit)
19,800 27,900 36,900
_ Consumption 18,000 27,000 36,000
Closing stock in
Rs.
1,800 2,700 3,600
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(9) TOTAL FIXED EXPENSES
Particular Amount
Salary & wages (60%) 4,89,600
Utilities (50%) 1,20,000
Other expenses (70%) 2,52,000
Total fixed expenses 8,61,600
Fixed cost per unit = Total Fixed Cost At 100%
Total production at 100%
= 8,61,600
36,000
= 23.93
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(10) TOTAL VARIABLE EXPENSES
Particular year
Raw material 36,00,000
Salary & wages (40%) 6,52,800
Utility (50%) 2,40,000
Other expenses (30%) 2,16,000
Total 47,08,800
Variable cost per unit = Total Variable Expense
Total production at 100%
= 47,08,800
36,000
= 130.8
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(11) TOTAL COST
Total cost = total fixed expenses + total variable expenses
= 8,61,600 +47,08,800
=55,70,400
Total cost per unit = Total Cost
Total production at 100%
= 55,70,400
36,000
= 154.733
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(12) BREAK EVEN POINT IN UNIT
Break Even Point In Unit = Total fixed expenses
Selling price – variable Cost
= 8, 61,600
500–130
= 2,328
PPR ON PRESSURE COOKER
53
MVM COLLEGE RAJKOT
(13) BREAK EVEN POINT IN RS.
Break Even Point in Rs. = BEP in Rs.* selling price per unit
= 2,328*500
= 11,64,000RS.
PPR ON PRESSURE COOKER
54
MVM COLLEGE RAJKOT
TABLE SHOWING FIGURES OF SALES
year Prod. Capacity sales
(unit)
selling
price per
unit Rs.
total sales
Rs.
1 50% 16,200 500 81,00,000
2 75% 26,100 500 1,30,50,000
3 100% 35,100 500 1,75,50,000
PPR ON PRESSURE COOKER
55
MVM COLLEGE RAJKOT
TABLE SHOWING FIXED EXPENSES
particular year-1 year-2 year-3
Salary & wages
(60%)
4,89,600 4,89,600 4,89,600
Utilities (50%) 1,20,000 1,20,000 1,20,000
Other exp.
(70%)
2,52,000 2,52,000 2,52,000
total 8,61,600 8,61,600 8,61,600
PPR ON PRESSURE COOKER
56
MVM COLLEGE RAJKOT
TABLE SHOWING VARIABLE EXPENSES
Particular year-1 year-2 year-3
Raw material
(100%)
18,00,000 27,00,000 36,00,000
Salary &
wages (40%)
3,26,000 4,89,000 6,52,800
Utility (50%) 1,20,000 1,80,000 2,40,000
Other
expenses
(30%)
1,08,000 1,62,000 2,16,000
Total 23,54,400 35,31,600 47,08,800
PPR ON PRESSURE COOKER
57
MVM COLLEGE RAJKOT
(14) TRADING ACCOUNT
(1) YEAR
Particular Rs. Particular Rs.
To opening stock
Raw material 0
Finish goods 0
To purchase of material
To salary & wages
To utilities
Gross Profit
_
19,80,000
3,26,000
1,20,000
67,53,600
91,80,000
By sales
Cash-40% 32,40,000
Credit-60% 48,60,000
By closing stock
Raw material
Finish goods
81,00,000
1,80,000
9,00,000
91,80,000
PPR ON PRESSURE COOKER
58
MVM COLLEGE RAJKOT
(15) PROFIT AND LOSS ACCOUNT
(1) YEAR
Particular Rs. Particular Rs.
To salary & wages
To utilities
To other expenses
Fixed exp. 2,52,000
Variable exp.1,08,000
To depreciation
Land & building
Plant & machinery
Furniture
Computer
To interest on bank loan
To interest on capital
(6%)
To preliminary expenses
To provision for taxes
NET PROFIT
4,89,600
1,20,000
3,60,000
3,94,000
1,45,950
70,800
72,000
6,00,000
3,60,000
80,000
12,18,372
28,42,868
67,53,590
Gross profit 67,53,590
67,53,590
PPR ON PRESSURE COOKER
59
MVM COLLEGE RAJKOT
(16) BALANCE SHEET
(1) YEAR
liability Rs. Assets Rs.
Own capital 60,00,000
+ Interest on
Capital 3,60,000
+ Net profit 28,42,868
Provision for taxes
12 % Bank loan
Out Standing Interest
on Loan
Creditors
Bills Payable
92,02,868
12,18,372
36,00,000
6,00,000
2,97,000
29,700
1,49,47,940
Land &
Building 39,40,000
- dep. 3,94,000
Plant &
Machinery 9,73,000
- dep. 1,45,950
Furniture 7,08,000
- dep. 70,800
Computer 1,20,000
- dep. 72,000
Debtor
Bills Receivable
preliminary -
Expenses 80,000
- Written off 8,000
Closing stock
Raw material
+ finish Goods
Cash in hand
35,46,000
8,27,050
6,37,200
48,000
48,60,000
36,45,000
72,000
1,80,000
9,00,000
2,32,690
1,49,47,940
PPR ON PRESSURE COOKER
60
MVM COLLEGE RAJKOT
TRADING ACCOUNT
(2) YEAR
Particular Rs. Particular Rs.
To opening stock
Raw material
Finish goods
To purchase of material
To salary & wages
To utilities
Gross Profit
1,80,000
9,00,000
27,90,000
4,89,600
1,80,000
1,01,30,400
1,46,70,000
By sales
Cash-40% 52,20,000
Credit-60% 78,30,000
By closing stock
Raw material
Finish goods
1,30,50,000
2,70,000
13,50,000
1,46,70,000
PPR ON PRESSURE COOKER
61
MVM COLLEGE RAJKOT
PROFIT AND LOSS ACCOUNT
(2) YEAR
Particular Rs. Particular Rs.
To salary & wages
To utilities
To other expenses
Fixed exp. 2,52,000
Variable exp. 1,62,000
To depreciation
Land & building
Plant & machinery
Furniture
Computer
To interest on bank loan
To interest on capital
(6%)
To preliminary expenses
To provision for taxes
NET PROFIT
4,89,600
1,20,000
6,09,600
3,54,600
1,24,057
63,720
28,800
5,40,000
5,52,172
80,000
22,09,035
51,54,416
1,01,30,400
Gross profit 1,01,30,400
1,01,30,400
PPR ON PRESSURE COOKER
62
MVM COLLEGE RAJKOT
BALANCE SHEET
(2) YEAR
liability Rs. Assets Rs.
Own capital 92,02,868
+ Interest on
Capital 5,52,172
+ Net profit 51,54,416
Provision for taxes
12 % Bank loan
Out Standing Interest
on Loan
Creditors
Bills Payable
1,49,09,456
22,09,035
32,00,000
5,40,000
4,18,500
41,850
2,13,18,841
Land &
Building 35,46,000
- dep. 3,54,600
Plant &
Machinery 8,27,050
- dep. 1,24,057
Furniture 6,37,200
- dep. 63,720
Computer 48,000
- dep. 28,800
Debtor
Bills Receivable
preliminary -
Expenses 80,000
- Written off 2,000
Closing stock
Raw material
+ finish Goods
Cash in hand
31,91,400
7,02,993
5,73,480
19,200
78,30,000
58,72,500
72,000
2,70,000
13,50,000
14,37,268
2,13,18,841
PPR ON PRESSURE COOKER
63
MVM COLLEGE RAJKOT
TRADING ACCOUNT
(3) YEAR
Particular Rs. Particular Rs.
To opening stock
Raw material
Finish goods
To purchase of material
To salary & wages
To utilities
Gross Profit
2,70,000
13,50,000
36,90,000
6,52,800
2,40,000
1,35,07,200
1,97,10,000
By sales
Cash-40% 70,20,000
Credit-60% 1,05,30,000
By closing stock
Raw material
Finish goods
1,75,50,000
3,60,000
18,00,000
1,97,10,000
PPR ON PRESSURE COOKER
64
MVM COLLEGE RAJKOT
PROFIT AND LOSS ACCOUNT
(3) YEAR
Particular Rs. Particular Rs.
To salary & wages
To utilities
To other expenses
Fixed exp. 2,52,000
Variable exp. 2,16,000
To depreciation
Land & building
Plant & machinery
Furniture
Computer
To interest on bank loan
To interest on capital
(6%)
To preliminary expenses
To provision for taxes
NET PROFIT
4,89,600
1,20,000
4,68,000
3,19,140
1,05,448
57,348
11,520
4,80,000
8,94,567
80,000
31,44,293
73,36,684
1,35,07,200
Gross profit 1,35,07,200
1,35,07,200
PPR ON PRESSURE COOKER
65
MVM COLLEGE RAJKOT
BALANCE SHEET
(3) YEAR
liability Rs. Assets Rs.
Own capital
1,49,09,456
+ Interest on
Capital 8,94,567
+ Net profit 73,36,684
Provision for taxes
12 % Bank loan
Out Standing Interest on
Loan
Creditors
Bills Payable
2,31,40,707
31,44,293
28,00,000
4,80,000
5,53,500
55,350
3,01,73,850
Land &
Building 361,91,400
- dep. 3,19,140
Plant &
Machinery 7,02,993
- dep. 1,05,448
Furniture 5,73,480
- dep. 57,348
Computer 19,200
- dep. 11,520
Debtor
Bills Receivable
preliminary -
Expenses 80,000
- Written off 2,000
Closing stock
Raw material
+ finish Goods
Cash in hand
28,72,260
5,97,545
5,16,132
7,680
1,05,30,000
78,97,500
72,000
3,60,000
18,00,000
55,20,733
3,01,73,850
PPR ON PRESSURE COOKER
66
MVM COLLEGE RAJKOT
(17) STATEMENT OF PROFITABILITY
particular year-1 year-2 year-3
sale
-variable
81,00,000
23,54,400
1,30,50,000
35,31,600
1,75,50,000
47,08,800
contribution
-fixed exp.
57,45,600
8,61,600
95,18,400
8,61,600
1,28,41,200
86,600
EBDIT
-Dep.
48,84,000
6,82,750
86,56,800
5,71,177
1,19,79,600
4,93,456
EBIT
-Int.on loan
Int.on capital
42,01,250
6,00,000
3,60,000
80,85,623
5,40,000
5,52,172
1,14,86,144
4,80,000
8,94,567
EBT
-Tax @ 30%
32,41,250
9,72,375
69,93,451
20,98,035
1,01,11,577
30,33,473
PAT 22,68,875 48,95,416 70,78,104
PPR ON PRESSURE COOKER
67
MVM COLLEGE RAJKOT
(18) COST SHEET
PARTICULARS YEAR -1 YEAR -2 YEAR -3
Opening stockof raw –material _ 1,80,000 2,70,000
(+) purchase of Raw material 19,80,000 27,90,000 36,90,000
(-) Closing stockof Raw material 1,80,000 2,70,000 3,60,000
Consumption of Raw material 18,00,000 27,00,000 36,00,000
(+) salary wages 3.26,000 4,89,000 6,52,800
(+) Utilities 1,20,000 1,80,000 2,40,000
Prime cost 22,46,000 33,69,000 44,92,800
(+) Utilities 1,20,000 1,20,000 1,20,000
Factorycost 23,66,000 34,89,000 46,12,800
(+) salary-wages 4,89,600 4,89,600 4,89,600
(+) Other expenses 2,52,000 2,52,000 2,52,000
Office cost 31,07,600 42,30,600 53,54,400
(+) opening stock of finished goods - 9,00,000 13,50,000
(-) Closing stockof finished goods 9,00,000 13,50,000 18,00,000
Costof production 22,07,600 37,80,600 49,04,400
(+) Other expenses 1,08,000 1,62,000 2,16,000
Total cost 23,15,600 39,42,600 51,20,400
(+) profit 57,84,400 91,07,400 1,24,29,600
Sales 81,00,000 1,30,50,000 1,75,50,000
PPR ON PRESSURE COOKER
68
MVM COLLEGE RAJKOT
PPR ON PRESSURE COOKER
69
MVM COLLEGE RAJKOT
RISK FACTOR
Every new business needs to determine its risk factors that the business will face. If
risk factors are carefully determined then the entrepreneur can take better measure
to see that they have limited effect on the business following are some of the risks
that the new business will face:-
 The risk of failure of the position
 It may take time to beat the competitor’s product.
 Due to heavy advertising, it might prove to be expensive and might not give
desired results.
 Initially, the production would be low but costof production may be higher.
 The business would take a longer period to reach breakeven point.
 Initially, the required amount of sales will not be achievable and will result in loss.
 Non-acceptance from the customer’s side.
PPR ON PRESSURE COOKER
70
MVM COLLEGE RAJKOT
PPR ON PRESSURE COOKER
71
MVM COLLEGE RAJKOT
SWOT ANALYSIS
Full form of “SWOT”:
STRENGTH:-
 Satisfaction of the consumer about the product of the company is main strengths.
 Best operation control for quality assurance.
WEAKNESS:-
 lack of co-ordination between various departments.
OPPORTUNITIES:-
 Every year 10% market growth and demand is higher than supply.
THREATS:-
 Government rules and regulation change every time.
PPR ON PRESSURE COOKER
72
MVM COLLEGE RAJKOT
PPR ON PRESSURE COOKER
73
MVM COLLEGE RAJKOT
FUTURE PLAN
 Every units aims at its growth and development in future at the time of
establishment. The future development of any unit shows its success in the market.
Future development may be getting through the increasing installed capacity or
utilizing the existing resources of the unit to the full extend.
 So far as our unit is concern we have to utilize fully the available resources of our
unit and by increasing production capacity we want to cover none market share
with maintenance of good quality.
 There are so many varieties of pressure cooker in the market. The consumption of
pressure cooker has been increasing over the year. We want to cover more market
in India as well as in international level.
PPR ON PRESSURE COOKER
74
MVM COLLEGE RAJKOT
PPR ON PRESSURE COOKER
75
MVM COLLEGE RAJKOT
CONCLUSION
The motto of ROYAL PRESSURE COOKER will be to “provide best quality, with
fever prices.” The company will have to continue same motto and provide better at
lower rate.
One of the good things will be that we will hold briefing discussion every day. In
which, we discuss the problem and find solution.
Every business unit wants to earn maximum profit. But, ROYAL
PRESSURE COOKER aim will not only earn maximum profit but also take care
of people health.
We will never compromise with quality .this will be the way by which we can
capture the market as well as earn profit.
PPR ON PRESSURE COOKER
76
MVM COLLEGE RAJKOT
PPR ON PRESSURE COOKER
77
MVM COLLEGE RAJKOT
Reference Book:
1. Marketing Management : Philip Kotler
2. Marketing Management : S.A Sherlekar
3. Finance Management : Khan & Jain
PPR ON PRESSURE COOKER
78
MVM COLLEGE RAJKOT

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pressure cooker

  • 1. PPR ON PRESSURE COOKER 1 MVM COLLEGE RAJKOT A PRODUCT PROJECT REPORT ON ROYAL PRESSURE COOKER PreparedBy : BHENSDADIA BHAVIKA D.. Roll No. : 07 SeatNo. : Class : BBA SEM-5 Academic year: 2014-2015 College: Matushri virbaima Mahila College of Commerce, Management & It Guided by: Prof. Dharti Nathwani Prof. Kalpesh Radiya Submitted To: Saurashtra University
  • 2. PPR ON PRESSURE COOKER 2 MVM COLLEGE RAJKOT
  • 3. PPR ON PRESSURE COOKER 3 MVM COLLEGE RAJKOT 1. INTRODUCTION TO SMALL SCALE INDUSTRY The small scale in India covers a wide spectrum of Industries categorized under small, tiny and cottage segment ranging from small artisans handicraft units to modern production units with significant investment. This sector has acquired a prominent place in the country as it not only acts as a nursery for the development of entrepreneurial talent but also produce a wide range of products. In the Indian context, the small scale industry has been receiving due attention and importance from the policy makers owing to its special characteristics, namely.  Low level of investment required.  High potential for creation employment opportunity.  Least location constraints.  There by contribution to a balanced regional development and high of local resources. ROYAL PRESSURECOOKER INDUSTRY will small scale industry. Investment of royal pressure cooker industry is 1,00,00,000.ROYAL PRESSURECOOKER INDUSTRY will producepressure cooker. Pressure cookerwill have feature like Stylish, Hard Anodized, Time & Energy Efficient, Can be used on Gas Stove as well as Induction Cooktop.
  • 4. PPR ON PRESSURE COOKER 4 MVM COLLEGE RAJKOT 2. INTRODUCTION TO PRODUCT PROJECT REPORT (1)
  • 5. PPR ON PRESSURE COOKER 5 MVM COLLEGE RAJKOT (2)
  • 6. PPR ON PRESSURE COOKER 6 MVM COLLEGE RAJKOT 3. PROJECT AT A GLANCE Name of the Unit “Royalpartner’s firm” Tag line “Always tasty & fresh food” Promoter’s Name BHENSDADIA BHAVIKA D.. Communication address ROYAL pressure cooker industry Survey no. 196, Plot no.1&2, Vill.: Veraval (shaper) Dist. : Rajkot – 360024 Registration office Address ROYAL pressure cooker industry Survey no. 196, Plot no.1&2, Vill.: Veraval (shaper) Dist. : Rajkot – 360024. Telephone No. 0281-314311 Fax No. 75-14311 Form of Organization Partnership Firm Size of the unit Small Scale Unit Brand Name “ROYAL” Usage of the product Making food SSI RegistrationNo. Applied For
  • 7. PPR ON PRESSURE COOKER 7 MVM COLLEGE RAJKOT Number of employee 30 Investment 1,00,00,000 Day off Wednesday Sources offinances 60 % Ownership 40 % Borrowed Investment in working capital 41,79,000 Investment in fixed capital 58,21,000 Relationwith Bank State bank of India LOGO of Company
  • 8. PPR ON PRESSURE COOKER 8 MVM COLLEGE RAJKOT 4. PROMOTER’S BACKGROUND Name Bhensdadia Bhavika d. Age 26 Address Astha Residency, 3G+ Apartment, Sukanvila 201, Rajkot-360004 Education/Qualification MBA Experience 2year Nature of Responsibility Managing marketing & finance Contribution in the unit 60%
  • 9. PPR ON PRESSURE COOKER 9 MVM COLLEGE RAJKOT 5. JUSTIFICATION OF LOCATION ROYAL PRESSURE COOKER strategically located at SHAPER (VERAVAL) industrial estate. Location factors are crucial for the wealth maximization of the firm ; therefore it is inevitable for every industrialist to give full consideration to the suitable location of the enterprise . An entrepreneur must choose an ideal location to have better performance . Following are the factors to select shaper as the plant location 1.Availability of Raw-materials :- Raw-material plays vital role to achieve quality improvement and cost reduction in production. Shaper is the best to get raw-material easily because it is attached with national highway. 2.Availability of power and water:- In modern era industry could not work without power. Adequate electricity and regular flow of electricity allows greater freedom of choice for location . Shaper(veraval) has continuous flow of electricity so, shaper ( veraval ) is best possible location as out of the city area .The rate of electricity is lower in shaper (veraval) because it’s known as industrial zone.Water supply is also necessary for continuous production process. 3.Nearness to markets :- Quickness in marketing action can be ensured by the being close to the market, late deliveries can be avoided when plant is located near the market . Industry have ready market for selling of product. 4.Availability of labor :-
  • 10. PPR ON PRESSURE COOKER 10 MVM COLLEGE RAJKOT Worker or labor are the most imported person in the industry. If labor gets easily then we can controlor reduce the costof production.Labors get at very cheaper rate because of industrial zone. LOCATION OF UNIT : ROYAL pressure cooker Survey no. 196, Plot no.1&2, Vill.: Veraval (shaper) Dist. : Rajkot – 360024. RAJKOT N/ H 8 -B ROYAL PRESSURE COOKER SHAPER (VERAVAL)
  • 11. PPR ON PRESSURE COOKER 11 MVM COLLEGE RAJKOT 6. ORGANISATION STRUCTURE PROMOTOR PRODUCTION MANAGER H R MANAGER MARKETIN G MANAGER FINANCE MANAGER SUPERVISIOR EMPLOYEES SALES MAN ACCOUNTANT WORKER CLERK
  • 12. PPR ON PRESSURE COOKER 12 MVM COLLEGE RAJKOT 7. VISION& MISSION OF THE COMPANY VISION:- Vision of the ROYAL PRESSURECOOKER INDUSTRY will maximum customer satisfaction by providing qualitative and good productto customer. Job satisfaction of employee will also short goal of the industry. MISION:- Mission of ROYAL PRESSURECOOKER INDUSTRY will expand market as well as market share of industry. industry want to convert small scale industry in medium scale industry with the customer satisfaction. industry want to build strong image in the market.
  • 13. PPR ON PRESSURE COOKER 13 MVM COLLEGE RAJKOT 8. BASIS AND PRESUMPTION  The proposedproductionof 36,000 per annum of gas lighter more than 300 working days in a year. Shift Single shift Working hours 8:30Am to 8:00Pm Break 12:30Pm to 2:00Pm  The unit requires 2 to 3 year to achieve full capacity utilization the first year, company utilized 75% capacity.  The wages proposed in the project are as per privileged wage practice in the area.  Land value and construction costhas been taken on an average basis science it varies from place to place.  The costof machinery & equipment has been proposed after consulting the machinery supplier nearly all the machines are available locally.
  • 14. PPR ON PRESSURE COOKER 14 MVM COLLEGE RAJKOT 9. IMPLEMENTATION SCHEDULE The major activities in the implementation of the project have been listed and the average time for implementation is estimated at 8-9 months. No. Particulars Time Period 1. Preparation of Project Report 1 Month 2. Acquisition of Land 1 Month 3. SSI Registration 1 Week 4. Approval of loan 20 Days 5. Construction of Building 1 Months 6. Acquisition of Machinery 1 Month 7. Installation of Machinery 15 Days 8. Arrangement of Power 1 Month 9. Appointment of Staff &Labour 15 Days
  • 15. PPR ON PRESSURE COOKER 15 MVM COLLEGE RAJKOT
  • 16. PPR ON PRESSURE COOKER 16 MVM COLLEGE RAJKOT 1. PLANT LAYOUT According to M.C.Muste :- “ A good layout is one which always materials regularly and directly for processing ,this reduces transport ,handling, detail and other costs down per unit, space requirements are minimize and reduced idea machine and idle man fine.” A technique of locating different machines and plant requires within the factory so that the greatest possible output of high quality at the lowest possible total costbe available. Properplant layout is one of keys of success in factory management. It signifies arrangement of machines work area transport shorting of materials and processingto different parts. ROYAL PRESSURE COOKER INDUSTRY will have S type plant layout which is reduce the unnecessary motion of employees. Industry arrange their store room near to production plan so Industry eliminate damage of raw-materials or finished product. Industry also arranged his machinery in that way which reduce movement of raw-material.
  • 17. PPR ON PRESSURE COOKER 17 MVM COLLEGE RAJKOT 2. RAW MATERIAL The raw materials are the most important component of the production process. When the raw materials are collected then and only then production is possible. If the raw materials are available in the cheapest way it is the most important advantage for the firm. The raw materials can be compared to water, air and food for human beings which are very important so as the raw materials for the firm. Authors believe, “The raw materials are like the parts of human body” without which the person cannot perform his activities. Raw materials are very important requirements of every industry & mainly for manufacturing unit. The production of any product is not possible without raw materials. Raw materials are regarded as assets and are given or sold at higher price. ROYAL PRESSURE COOKER INDUSTRY also consider the raw materials as the key factor in production unit. The main raw material used in Pressure cooker is: aluminum circle,wishel, gas kit, Bakelitehandle, balkPatti. ROYAL PRESSURE COOKER INDUSTRY purchasing the raw material from Jamnagar, veraval, vyara.
  • 18. PPR ON PRESSURE COOKER 18 MVM COLLEGE RAJKOT 3. MACHINERY AND EQUIPMENT Like raw materials machinery is also available easily. Some of the mare acquired from local market only & some are acquired from Ahmadabad city. Sr. No. Name of Machinery Name of Suppliers Units Rs. Per Unit Amount 1. Cutting Machine “shiv”enterprise Rajkot 1. 4,00,000 4,00,000 2. Stuffing Machine “classic machinery” Ahmadabad 2. 2,00,000 4,00,000 3. Sewing Machine “Suner machinery” Rajkot 3. 1,73,000 1,73,000
  • 19. PPR ON PRESSURE COOKER 19 MVM COLLEGE RAJKOT 4.SUPPLIERS OF RAW MATERIAL & MACHINARY Raw material will be the basic need of all types of organization of all medium and large scale industry. Without raw materials production process will impossible. Raw material is life blood of productiondepartment. A) RAW MATERIAL 1)Aluminum Circle: BIC company 2)Wishel : DR. BACK company 3)Gas Kit : Dell korn company 4)Bakelite Handle : local market 5)Balk Patti : graver company B) MACHINARY 1)Cutting Machine : Shiv Wiring industry Ahmadabad 2)Stuffing Machine : Parth limited Ahmadabad 3)Sewing Machine : Tinytech pvt. ltd. Surat
  • 20. PPR ON PRESSURE COOKER 20 MVM COLLEGE RAJKOT 5. FLOW CHART OF PRODUCTION PROCESS RAW MATERIAL CASTING CUTTING MAKE HOLES BUFFING ASSEMBLING PACKING
  • 21. PPR ON PRESSURE COOKER 21 MVM COLLEGE RAJKOT 6. PRODUCTION PROCESS The assembling process & manufacturing process ofhandle is not as critical as other. It requires some amount of technical knowledge because the quality production. Manufacturing process involves following few operation;  Aluminum circle or required size will press in deep drawing press with the help of suitable die  Edge of the cookeris out on spinning machine.  Cookerwill than cleaned buffed on buffing machine on outer surface and sand blasting will donein the inner surface with help of spray pump.  Primer coating will do into the outer surface and dried.  Teflon and few pigment will mixed in require proportions will made and coating will done in the outer surface.  Cookware thus produced will then take off and necessary fixing or handles etc is made on it and then packed.
  • 22. PPR ON PRESSURE COOKER 22 MVM COLLEGE RAJKOT 7. PRODUCTION CAPACITY AND QUALITY CONTROL Production Capacity 50% No. of Working Days in a month 26 days No. of Working Days in a Year 312 days No. of Shifts per day 1 No. of Working hours per shift 8 Production Capacity per year 36,000
  • 23. PPR ON PRESSURE COOKER 23 MVM COLLEGE RAJKOT 8. POLLUTION CONTROL AND ENERGY CONSERVATION POLLUCTION CONTROL:  The entrepreneur is advice to contact concerned state pollution control board for detailed guidance in the matter.  However the water in this industry is generated during cleaning, washing, pre- treatment blanching of raw material. It is advisable to test the water discharge as per specification laid down by such treatment has been made in the profit.  “Royal pressure cooker” not any high conical and raw materials which spread pollution. They follow government rules of pollution high walls in production department to reduce the noise pollution. ENERGY CONSUMPTION:  Although the energy requirement, it’s small yet some important point for conservation of energy are given below. 1) In electronically installation appropriate electric machinery should be & properly installed. 2) There should be no folt in machinery.
  • 24. PPR ON PRESSURE COOKER 24 MVM COLLEGE RAJKOT 9. QULITY CONTROL “Quality is near an accident; it is always the result of high intention, sincere effort intelligent direction and skillful execution”. Above all, quality means setting the highest standards for their selves.” In industrial context quality is defined in much more functional fashion thus we can say that quality means, “Fitness for use” whether for a productor service. It is also considered as the sum total of the attributes or properties that describe the product. Today the existence of any manufacturing unit depends on the quality of product or services it manufactures or supplies. The image or goodwill of any unit is closely related to the quality of product made or supplied by that unit; In the ROYAL PRESSURE COOKERS Industry are too much conscious about its product. Industry will have latest equipment for the checking of raw-materials and finished product. So that Industry can maintain quality of their product and build image in the market. Industry will first check finishing of cooker, then test vishals test and at last pressure.
  • 25. PPR ON PRESSURE COOKER 25 MVM COLLEGE RAJKOT
  • 26. PPR ON PRESSURE COOKER 26 MVM COLLEGE RAJKOT 1.MARKET POTENTIAL  The market potential for Pressure Cooker is huge. While there are a vast no. of people who prefer to buy the Pressure Cooker Thus, initially we will try to exploit this segment of market. We would also like to draw attention People which use different type of pressure Cooker.  All public is fond of Pressure cooker especially in India. they used to Cooking in lunch or dinner. In Market our product will be available easily. We are producing and supplying the product as per the demand.
  • 27. PPR ON PRESSURE COOKER 27 MVM COLLEGE RAJKOT 2. MARKET SEGMENTATION According to PHILIP KOTLER :- “ Market segmentation is the sub dividing of a market in to homogeneous sub sets of customers, where any sub sub-set may conceivably by selected as a market target ton be achieved with distinct marketing mix.” The concept of market segmentation is based on the assumption that markets are not homogeneous but are heterogeneous. Market segmentation reflects reality in marketing situation. Market segmentation ensures higher customer satisfaction and improves effectiveness of the marketing programmed. Market segmentation is a customer’s oriented philosophy. CRITERIA FOR MARKET SEGMENTATION:- 1. Geographic 2. Demographic 3. Psychographic 4. Socio economic 5. Marketing condition ROYAL PRESSURE COOKER INDUSTRY segment his market on the basis of geographic basis. Industry have local market. Industry has consumer users.
  • 28. PPR ON PRESSURE COOKER 28 MVM COLLEGE RAJKOT 3. PROMOTIONAL EFFORTS  This is the 4th & last topic of marketing mix. According to out study promotion is a communication activity whole main object is to move forward or push forward a product, service idea in a channel of distribution. The promotional activity always attempts to afford knowledge, attitude, performance and behavior.  You have best product with fair price people will not buy it they have no many idea regarding our product. So,it is very important to awards the people from the existence of product, it feature, uses, benefit, etc. this aspect help in awaking stimulating consumer demand for the product. Not only that but it also helps in capturing & maintaining demand for product.  In modern marketing it is more tamp to attract the costmer by various promotional tools gather than good product. Every company directly or indirectly plays, the role of communicate and promoters.We are also going for sample testing.
  • 29. PPR ON PRESSURE COOKER 29 MVM COLLEGE RAJKOT 4. PRICING POLICY Pricing decision play a vital role in the development of any industries because pricing policy is the only factor in marketing mix of any firm which produces the revenue. The product for which the firm deals in the main material or we can say product acts as the heart of human body in the field. The product is manufactured in a proper & exact manner but if the sales department does work for it then the efforts are useless. There is various method of determining price of a product. Industry are as under. 1. Costplus pricing method 2. Marginal pricing method 3. Going rate pricing method ROYAL PRESSURECOOKER INDUSTRY will has adopted COST PLUS PRICING POLICY these types of prices cover the full cost occurred and company adds some percentage of margins .
  • 30. PPR ON PRESSURE COOKER 30 MVM COLLEGE RAJKOT 5. DISTRIBUTION CHANNEL According to WILLIAM J.STANTON:- “A channel of distribution for a productis the route taken by the title to the goods as Industry move from the producerto the ultimate customers or industrial users.” Distribution channel may be defined the set of marketing institution participating in the marketing activities involve in the movement or the flow of goods or distribution indicate rout pathways through which goods and services flow from producer to customer . Channel of distribution includes manufacturer , customer as well as intermediaries . ROYAL PRESSURECOOKER INDUSTRY is ignore long distribution channel. Distribution channel of Royal pressure cooker industry is as follows : PRODUCER RETAILERS CUSTOMER
  • 31. PPR ON PRESSURE COOKER 31 MVM COLLEGE RAJKOT 6. COMPETITORS “Without competitor you can never win” Competitor is one of the important partners of the company’s success without competition one can never know about his limitations but it is also the biggest hardly in success of the company. ROYAL PRESSURE COOKER INDUSTRY also her some competitors but because of good performance of them Industry are able enough to face and compete with then  Competitors of ROYAL PRESSURE COOKER INDUSTRY  Prestige pressure cooker  Vikaspressure cooker  Hawkins pressure cooker  Kumar pressure cooker  Surajpressure cooker
  • 32. PPR ON PRESSURE COOKER 32 MVM COLLEGE RAJKOT
  • 33. PPR ON PRESSURE COOKER 33 MVM COLLEGE RAJKOT 1. TOTAL FIXED ASSETS A) Land & building Land 25,00,000 Land development & fencing 1,00,000 Factory Building 5,00,000 Office building 3,00,000 Storage house 3,00,000 Bore well 50,000 Water tank 40,000 Main gate 50,000 Watchman’s Cabin 50,000 Lavatory & bathroom 50,000 Total 39,40,000
  • 34. PPR ON PRESSURE COOKER 34 MVM COLLEGE RAJKOT B)Plant & machinery Sr No. Particular Quantity Rate per machine Value 1. Cutting Machine 1 4,00,000 4,00,000 2. Stuffing Machine 2 2,00,000 4,00,000 3. Sewing Machine 1 1,73,000 1,73,000 Total 4 7,73,000 9,73,000
  • 35. PPR ON PRESSURE COOKER 35 MVM COLLEGE RAJKOT C) Preliminary expenses Sr. No. Particular Rs. 1. 1. Consultancy fees 20,000 2. 2. Project report preparation fees 30,000 3. 3. Legal expenses of company formation 30,000 Total 80,000
  • 36. PPR ON PRESSURE COOKER 36 MVM COLLEGE RAJKOT D) Furniture Sr No. Name of the item Quantity Rate per unit Amount 1. Ordinary table 8 6,000 48,000 2. Computer table 4 5,000 20,000 3. Chairs 120 500 60,000 4. Sofa seta 4 30,000 1,20,000 5. Fans 26 1,500 39,000 6. Light 32 500 16,000 7. Door & windows 10 20 6,000 4,000 60,000 80,000 8. C.C.T.V. camera 7 5,000 35,000 9. Air conditioners 4 35,000 1,40,000 10. Refrigerators 3 30,000 90,000 11.. Computers 4 30,000 1,20,000 TOTAL 242 1,53,500 8,28,000
  • 37. PPR ON PRESSURE COOKER 37 MVM COLLEGE RAJKOT TOTAL FIXED ASSETS Particular Rs. Land & building 39,40,000 Plant & machinery 9,73,000 Preliminary expenses 80,000 Furniture 8,28,000 Total 58,21,000
  • 38. PPR ON PRESSURE COOKER 38 MVM COLLEGE RAJKOT 2. TOTAL WORKING CAPITAL A) RAW MATERIAL (MONTHLY) Sr No. Particular Quantity Kg. Rate per Kg. Amount Rs. 1. 1. Aluminum circle 1,500 100 1,50,000 2. 2. Wishel 2,250 100 2,25,000 3. 3. Gas kit 3,000 100 3,00,000 4. Bakelite handle 3,000 100 3,00,000 5. Balk Patti 3,000 100 3,00,000 TOTAL 12,750 500 12,75,000
  • 39. PPR ON PRESSURE COOKER 39 MVM COLLEGE RAJKOT B)Salary and wages Designation No. of employee Salary per month Total amt. monthly General manager 1 14,500 14,500 Factory manager 1 12,500 12,500 Supervisor 1 10,000 10,000 Clark-cum cashier 1 10,000 10,000 Foreman 2 3,000 6,000 Computer operator 1 6,000 6,000 Salesman 1 4,000 4,000 Store keeper 1 3,000 3,000 Peon 1 2,000 2,000 TOTAL 10 65,000 68,000
  • 40. PPR ON PRESSURE COOKER 40 MVM COLLEGE RAJKOT C) Utility (production facilities) Particular Monthly amt. Power 10,000 Fuel 4,000 Water 5,000 Oil and Grease 1,000 TOTAL 20,000
  • 41. PPR ON PRESSURE COOKER 41 MVM COLLEGE RAJKOT C) Other expenses Particular monthly Postage & stationary 3,000 Telephone charges 4,000 Transport charges 6,000 Advertisement expenses 5,000 Insurance 2,000 Repair & maintenance 5,000 Selling expenses 4,000 Other miscellaneous expenses 1,000 TOTAL 30,000
  • 42. PPR ON PRESSURE COOKER 42 MVM COLLEGE RAJKOT TOTAL WORKING CAPITAL Sr No. Particular Amount A. Raw material 12,75,000 B. Salary and wages 68,000 C. Utility 20,000 D. Other expenses 30,000 Working capital *3month 13,93,000*3 Total working capital 41,79,000
  • 43. PPR ON PRESSURE COOKER 43 MVM COLLEGE RAJKOT (3) TOTAL INVESTMENTS Sr No. Particular Amount 1. Total Fixed Assets 58,21,000 2. Total Working Capital 41,79,000 Total Investments 1,00,00,000
  • 44. PPR ON PRESSURE COOKER 44 MVM COLLEGE RAJKOT (4) SOURCES OF CAPITAL Total investment 1,00,00,000 Owned capital Borrowed capital (60%) (40%) 60,00,000 40,00,000
  • 45. PPR ON PRESSURE COOKER 45 MVM COLLEGE RAJKOT (5) LOAN REPAYMENT SCHEDUALE Year Opening balance Interest12% Closing 1. 40,00,000 6,00,000 36,00,000 2. 36,00,000 5,40,000 32,00,000 3. 32,00,000 4,80,000 28,00,000 4. 28,00,000 4,20,000 24,00,000 5. 24,00,000 3,60,000 20,00,000 6. 20,00,000 3,00,000 16,00,000 7. 16,00,000 2,40,000 12,00,000 8. 12,00,000 1,80,000 8,00,000 9. 8,00,000 1,20,000 4,00,000 10. 4,00,000 60,000 -
  • 46. PPR ON PRESSURE COOKER 46 MVM COLLEGE RAJKOT (6) DEPRICIATION FIXED ASSETS (1) YEAR Name of the assets Opening balance Depreciation Closing balance Land & building (10%) 39,40,000 3,94,000 35,46,000 Plant & machinery (15%) 9,73,000 1,45,950 8,27,050 Furniture (10%) 7,08,000 70,800 6,37,200 Computer (60%) 1,20,000 72,000 48,000 (2) YEAR Name of the assets Opening balance Depreciation Closing balance Land & building (10%) 35,46,000 3,54,600 31,91,400 Plant & machinery (15%) 8,27,050 1,24,057 7,02,993 Furniture (10%) 6,37,200 63,720 5,73,480 Computer (60%) 48,000 28,800 19,200 (3) YEAR Name of the assets Opening balance Depreciation Closing balance Land & building (10%) 31,91,400 3,19,140 28,72,260 Plant & machinery (15%) 7,02,993 1,05,449 5,97,545 Furniture (10%) 5,73,480 57,348 5,16,132 Computer (60%) 19,200 11,520 7,680
  • 47. PPR ON PRESSURE COOKER 47 MVM COLLEGE RAJKOT (7) ESTIMATED PRODUCTION AND SALES (A) Estimation of production Sr No. Production capacity Unit of production 1. 1. 50% 18,000 2. 2. 75% 27,000 3. 3. 100% 36,000 (B) Estimated sales year Opening stock (unit) Productio n (unit) Sales (unit) Closing stock(unit) 1. - 18,000 16,200 1,800 2. 1,800 27,000 26,100 2,700 3. 2,700 36,000 35,100 3,600
  • 48. PPR ON PRESSURE COOKER 48 MVM COLLEGE RAJKOT (8) STOCK OF RAW MATERIAL Particular Year-1 Year-2 Year-3 Opening stock (unit) 0 1,800 2,700 + purchases (unit) 19,800 27,900 36,900 _ Consumption 18,000 27,000 36,000 Closing stock in Rs. 1,800 2,700 3,600
  • 49. PPR ON PRESSURE COOKER 49 MVM COLLEGE RAJKOT (9) TOTAL FIXED EXPENSES Particular Amount Salary & wages (60%) 4,89,600 Utilities (50%) 1,20,000 Other expenses (70%) 2,52,000 Total fixed expenses 8,61,600 Fixed cost per unit = Total Fixed Cost At 100% Total production at 100% = 8,61,600 36,000 = 23.93
  • 50. PPR ON PRESSURE COOKER 50 MVM COLLEGE RAJKOT (10) TOTAL VARIABLE EXPENSES Particular year Raw material 36,00,000 Salary & wages (40%) 6,52,800 Utility (50%) 2,40,000 Other expenses (30%) 2,16,000 Total 47,08,800 Variable cost per unit = Total Variable Expense Total production at 100% = 47,08,800 36,000 = 130.8
  • 51. PPR ON PRESSURE COOKER 51 MVM COLLEGE RAJKOT (11) TOTAL COST Total cost = total fixed expenses + total variable expenses = 8,61,600 +47,08,800 =55,70,400 Total cost per unit = Total Cost Total production at 100% = 55,70,400 36,000 = 154.733
  • 52. PPR ON PRESSURE COOKER 52 MVM COLLEGE RAJKOT (12) BREAK EVEN POINT IN UNIT Break Even Point In Unit = Total fixed expenses Selling price – variable Cost = 8, 61,600 500–130 = 2,328
  • 53. PPR ON PRESSURE COOKER 53 MVM COLLEGE RAJKOT (13) BREAK EVEN POINT IN RS. Break Even Point in Rs. = BEP in Rs.* selling price per unit = 2,328*500 = 11,64,000RS.
  • 54. PPR ON PRESSURE COOKER 54 MVM COLLEGE RAJKOT TABLE SHOWING FIGURES OF SALES year Prod. Capacity sales (unit) selling price per unit Rs. total sales Rs. 1 50% 16,200 500 81,00,000 2 75% 26,100 500 1,30,50,000 3 100% 35,100 500 1,75,50,000
  • 55. PPR ON PRESSURE COOKER 55 MVM COLLEGE RAJKOT TABLE SHOWING FIXED EXPENSES particular year-1 year-2 year-3 Salary & wages (60%) 4,89,600 4,89,600 4,89,600 Utilities (50%) 1,20,000 1,20,000 1,20,000 Other exp. (70%) 2,52,000 2,52,000 2,52,000 total 8,61,600 8,61,600 8,61,600
  • 56. PPR ON PRESSURE COOKER 56 MVM COLLEGE RAJKOT TABLE SHOWING VARIABLE EXPENSES Particular year-1 year-2 year-3 Raw material (100%) 18,00,000 27,00,000 36,00,000 Salary & wages (40%) 3,26,000 4,89,000 6,52,800 Utility (50%) 1,20,000 1,80,000 2,40,000 Other expenses (30%) 1,08,000 1,62,000 2,16,000 Total 23,54,400 35,31,600 47,08,800
  • 57. PPR ON PRESSURE COOKER 57 MVM COLLEGE RAJKOT (14) TRADING ACCOUNT (1) YEAR Particular Rs. Particular Rs. To opening stock Raw material 0 Finish goods 0 To purchase of material To salary & wages To utilities Gross Profit _ 19,80,000 3,26,000 1,20,000 67,53,600 91,80,000 By sales Cash-40% 32,40,000 Credit-60% 48,60,000 By closing stock Raw material Finish goods 81,00,000 1,80,000 9,00,000 91,80,000
  • 58. PPR ON PRESSURE COOKER 58 MVM COLLEGE RAJKOT (15) PROFIT AND LOSS ACCOUNT (1) YEAR Particular Rs. Particular Rs. To salary & wages To utilities To other expenses Fixed exp. 2,52,000 Variable exp.1,08,000 To depreciation Land & building Plant & machinery Furniture Computer To interest on bank loan To interest on capital (6%) To preliminary expenses To provision for taxes NET PROFIT 4,89,600 1,20,000 3,60,000 3,94,000 1,45,950 70,800 72,000 6,00,000 3,60,000 80,000 12,18,372 28,42,868 67,53,590 Gross profit 67,53,590 67,53,590
  • 59. PPR ON PRESSURE COOKER 59 MVM COLLEGE RAJKOT (16) BALANCE SHEET (1) YEAR liability Rs. Assets Rs. Own capital 60,00,000 + Interest on Capital 3,60,000 + Net profit 28,42,868 Provision for taxes 12 % Bank loan Out Standing Interest on Loan Creditors Bills Payable 92,02,868 12,18,372 36,00,000 6,00,000 2,97,000 29,700 1,49,47,940 Land & Building 39,40,000 - dep. 3,94,000 Plant & Machinery 9,73,000 - dep. 1,45,950 Furniture 7,08,000 - dep. 70,800 Computer 1,20,000 - dep. 72,000 Debtor Bills Receivable preliminary - Expenses 80,000 - Written off 8,000 Closing stock Raw material + finish Goods Cash in hand 35,46,000 8,27,050 6,37,200 48,000 48,60,000 36,45,000 72,000 1,80,000 9,00,000 2,32,690 1,49,47,940
  • 60. PPR ON PRESSURE COOKER 60 MVM COLLEGE RAJKOT TRADING ACCOUNT (2) YEAR Particular Rs. Particular Rs. To opening stock Raw material Finish goods To purchase of material To salary & wages To utilities Gross Profit 1,80,000 9,00,000 27,90,000 4,89,600 1,80,000 1,01,30,400 1,46,70,000 By sales Cash-40% 52,20,000 Credit-60% 78,30,000 By closing stock Raw material Finish goods 1,30,50,000 2,70,000 13,50,000 1,46,70,000
  • 61. PPR ON PRESSURE COOKER 61 MVM COLLEGE RAJKOT PROFIT AND LOSS ACCOUNT (2) YEAR Particular Rs. Particular Rs. To salary & wages To utilities To other expenses Fixed exp. 2,52,000 Variable exp. 1,62,000 To depreciation Land & building Plant & machinery Furniture Computer To interest on bank loan To interest on capital (6%) To preliminary expenses To provision for taxes NET PROFIT 4,89,600 1,20,000 6,09,600 3,54,600 1,24,057 63,720 28,800 5,40,000 5,52,172 80,000 22,09,035 51,54,416 1,01,30,400 Gross profit 1,01,30,400 1,01,30,400
  • 62. PPR ON PRESSURE COOKER 62 MVM COLLEGE RAJKOT BALANCE SHEET (2) YEAR liability Rs. Assets Rs. Own capital 92,02,868 + Interest on Capital 5,52,172 + Net profit 51,54,416 Provision for taxes 12 % Bank loan Out Standing Interest on Loan Creditors Bills Payable 1,49,09,456 22,09,035 32,00,000 5,40,000 4,18,500 41,850 2,13,18,841 Land & Building 35,46,000 - dep. 3,54,600 Plant & Machinery 8,27,050 - dep. 1,24,057 Furniture 6,37,200 - dep. 63,720 Computer 48,000 - dep. 28,800 Debtor Bills Receivable preliminary - Expenses 80,000 - Written off 2,000 Closing stock Raw material + finish Goods Cash in hand 31,91,400 7,02,993 5,73,480 19,200 78,30,000 58,72,500 72,000 2,70,000 13,50,000 14,37,268 2,13,18,841
  • 63. PPR ON PRESSURE COOKER 63 MVM COLLEGE RAJKOT TRADING ACCOUNT (3) YEAR Particular Rs. Particular Rs. To opening stock Raw material Finish goods To purchase of material To salary & wages To utilities Gross Profit 2,70,000 13,50,000 36,90,000 6,52,800 2,40,000 1,35,07,200 1,97,10,000 By sales Cash-40% 70,20,000 Credit-60% 1,05,30,000 By closing stock Raw material Finish goods 1,75,50,000 3,60,000 18,00,000 1,97,10,000
  • 64. PPR ON PRESSURE COOKER 64 MVM COLLEGE RAJKOT PROFIT AND LOSS ACCOUNT (3) YEAR Particular Rs. Particular Rs. To salary & wages To utilities To other expenses Fixed exp. 2,52,000 Variable exp. 2,16,000 To depreciation Land & building Plant & machinery Furniture Computer To interest on bank loan To interest on capital (6%) To preliminary expenses To provision for taxes NET PROFIT 4,89,600 1,20,000 4,68,000 3,19,140 1,05,448 57,348 11,520 4,80,000 8,94,567 80,000 31,44,293 73,36,684 1,35,07,200 Gross profit 1,35,07,200 1,35,07,200
  • 65. PPR ON PRESSURE COOKER 65 MVM COLLEGE RAJKOT BALANCE SHEET (3) YEAR liability Rs. Assets Rs. Own capital 1,49,09,456 + Interest on Capital 8,94,567 + Net profit 73,36,684 Provision for taxes 12 % Bank loan Out Standing Interest on Loan Creditors Bills Payable 2,31,40,707 31,44,293 28,00,000 4,80,000 5,53,500 55,350 3,01,73,850 Land & Building 361,91,400 - dep. 3,19,140 Plant & Machinery 7,02,993 - dep. 1,05,448 Furniture 5,73,480 - dep. 57,348 Computer 19,200 - dep. 11,520 Debtor Bills Receivable preliminary - Expenses 80,000 - Written off 2,000 Closing stock Raw material + finish Goods Cash in hand 28,72,260 5,97,545 5,16,132 7,680 1,05,30,000 78,97,500 72,000 3,60,000 18,00,000 55,20,733 3,01,73,850
  • 66. PPR ON PRESSURE COOKER 66 MVM COLLEGE RAJKOT (17) STATEMENT OF PROFITABILITY particular year-1 year-2 year-3 sale -variable 81,00,000 23,54,400 1,30,50,000 35,31,600 1,75,50,000 47,08,800 contribution -fixed exp. 57,45,600 8,61,600 95,18,400 8,61,600 1,28,41,200 86,600 EBDIT -Dep. 48,84,000 6,82,750 86,56,800 5,71,177 1,19,79,600 4,93,456 EBIT -Int.on loan Int.on capital 42,01,250 6,00,000 3,60,000 80,85,623 5,40,000 5,52,172 1,14,86,144 4,80,000 8,94,567 EBT -Tax @ 30% 32,41,250 9,72,375 69,93,451 20,98,035 1,01,11,577 30,33,473 PAT 22,68,875 48,95,416 70,78,104
  • 67. PPR ON PRESSURE COOKER 67 MVM COLLEGE RAJKOT (18) COST SHEET PARTICULARS YEAR -1 YEAR -2 YEAR -3 Opening stockof raw –material _ 1,80,000 2,70,000 (+) purchase of Raw material 19,80,000 27,90,000 36,90,000 (-) Closing stockof Raw material 1,80,000 2,70,000 3,60,000 Consumption of Raw material 18,00,000 27,00,000 36,00,000 (+) salary wages 3.26,000 4,89,000 6,52,800 (+) Utilities 1,20,000 1,80,000 2,40,000 Prime cost 22,46,000 33,69,000 44,92,800 (+) Utilities 1,20,000 1,20,000 1,20,000 Factorycost 23,66,000 34,89,000 46,12,800 (+) salary-wages 4,89,600 4,89,600 4,89,600 (+) Other expenses 2,52,000 2,52,000 2,52,000 Office cost 31,07,600 42,30,600 53,54,400 (+) opening stock of finished goods - 9,00,000 13,50,000 (-) Closing stockof finished goods 9,00,000 13,50,000 18,00,000 Costof production 22,07,600 37,80,600 49,04,400 (+) Other expenses 1,08,000 1,62,000 2,16,000 Total cost 23,15,600 39,42,600 51,20,400 (+) profit 57,84,400 91,07,400 1,24,29,600 Sales 81,00,000 1,30,50,000 1,75,50,000
  • 68. PPR ON PRESSURE COOKER 68 MVM COLLEGE RAJKOT
  • 69. PPR ON PRESSURE COOKER 69 MVM COLLEGE RAJKOT RISK FACTOR Every new business needs to determine its risk factors that the business will face. If risk factors are carefully determined then the entrepreneur can take better measure to see that they have limited effect on the business following are some of the risks that the new business will face:-  The risk of failure of the position  It may take time to beat the competitor’s product.  Due to heavy advertising, it might prove to be expensive and might not give desired results.  Initially, the production would be low but costof production may be higher.  The business would take a longer period to reach breakeven point.  Initially, the required amount of sales will not be achievable and will result in loss.  Non-acceptance from the customer’s side.
  • 70. PPR ON PRESSURE COOKER 70 MVM COLLEGE RAJKOT
  • 71. PPR ON PRESSURE COOKER 71 MVM COLLEGE RAJKOT SWOT ANALYSIS Full form of “SWOT”: STRENGTH:-  Satisfaction of the consumer about the product of the company is main strengths.  Best operation control for quality assurance. WEAKNESS:-  lack of co-ordination between various departments. OPPORTUNITIES:-  Every year 10% market growth and demand is higher than supply. THREATS:-  Government rules and regulation change every time.
  • 72. PPR ON PRESSURE COOKER 72 MVM COLLEGE RAJKOT
  • 73. PPR ON PRESSURE COOKER 73 MVM COLLEGE RAJKOT FUTURE PLAN  Every units aims at its growth and development in future at the time of establishment. The future development of any unit shows its success in the market. Future development may be getting through the increasing installed capacity or utilizing the existing resources of the unit to the full extend.  So far as our unit is concern we have to utilize fully the available resources of our unit and by increasing production capacity we want to cover none market share with maintenance of good quality.  There are so many varieties of pressure cooker in the market. The consumption of pressure cooker has been increasing over the year. We want to cover more market in India as well as in international level.
  • 74. PPR ON PRESSURE COOKER 74 MVM COLLEGE RAJKOT
  • 75. PPR ON PRESSURE COOKER 75 MVM COLLEGE RAJKOT CONCLUSION The motto of ROYAL PRESSURE COOKER will be to “provide best quality, with fever prices.” The company will have to continue same motto and provide better at lower rate. One of the good things will be that we will hold briefing discussion every day. In which, we discuss the problem and find solution. Every business unit wants to earn maximum profit. But, ROYAL PRESSURE COOKER aim will not only earn maximum profit but also take care of people health. We will never compromise with quality .this will be the way by which we can capture the market as well as earn profit.
  • 76. PPR ON PRESSURE COOKER 76 MVM COLLEGE RAJKOT
  • 77. PPR ON PRESSURE COOKER 77 MVM COLLEGE RAJKOT Reference Book: 1. Marketing Management : Philip Kotler 2. Marketing Management : S.A Sherlekar 3. Finance Management : Khan & Jain
  • 78. PPR ON PRESSURE COOKER 78 MVM COLLEGE RAJKOT