The document discusses four covert link building tactics: 1) Using Google cache dates instead of toolbar PageRank to evaluate pages. 2) Piggybacking on current events to build links. 3) Informing subscribers about links through spam. 4) Sharing interesting video content to build links. It promotes the author's expertise and provides additional resources for learning more covert link building tips.

1. Covert Link Building
Tactics / Hamlet Batista
RankSense
President and CEO

2. “… knowing and doing what
everybody else does is not a
competitive advantage” –
Hamlet Batista dot Com

3. Tactic #1 : Goodbye
toolbar PageRank …
welcome Google cache
dates!

4. © silvery@flickr

5. © mattiasberg@flickr

8. Tactic #2 : Piggy back on
current events

12. “Are you obsessed with your
search engine rankings?”

17. Tactic #3 : SPAM Inform
your subscribers

21. Tactic #4 : Share
interesting video
content

23. Bachata (music) “is a genre
of music that originated in the
countryside and the rural
neighborhoods of
the Dominican Republic” –
Wikipedia

26. Need more covert link
building tips?
• http://www.polepositionmarketin
g.com/seo-sem/link-building-
secrets/
• http://hamletbatista.com/feed/
• @hamletbatista