2. OUTLINE
Intangible and tangibles Assets
What is IP
Different kinds of IP
Registration requirements and procedure
A few reasons of protecting IP
A few statistics
3. Imagination is the beginning of creation.
(George Bernard Shaw)
Imagination is more important than knowledge
(Einstein)
5. INTELLECTUAL PROPERTY
Intellectual Property
IP refers to creations of mind
Result from, the intellect such as Ideas (intangible)
Everyone has an idea what sets people apart is
execution
Intellectual –Power of
mind to think/acquire
knowledge
Property-Something which
can be owned, possessed,
enjoyed, used, transferred
18. TM registration requirements
Distinctiveness
- Inherent
- Acquired
Generic term
Descriptive term
Deceptive term
Against morality
Flags/hallmarks
Shape of the product
Identical/similar to
earlier marks
22. Industrial Design
2D or 3D features of shape, configuration,
pattern, ornament
Applied to any article by any industrial
process or means
The finished article appeals to the eye
“The Appearance of a Product”
27. Are all designs registerable?
No. Must meet certain requirements
Must be NEW and ORIGINAL
Must NOT be contrary to public order or
morality
Must NOT be dictated by technical
function
33. Rights granted
Right to exclude others from making,
using, selling, offering for sale,
importing
Right to license, assign
Right to initiate action against infringer
Territorial & for limited duration-30
years(10+10+10)
T
43. What are inventions
Necessity is the mother of invention
Generally speaking, an invention is
a solution to a technical problem
“invention” means any new and
useful product or process
includes any new and useful improvement
55. Patentable subject matter
Discoveries and scientific theories
Aesthetic creations
Schemes, rules and methods for performing
mental acts
Inventions that affect public order, morality or
health
Diagnostic, therapeutic and surgical methods of
treatment for humans or animals
Plants and animals other than microorganisms;
and
Computer programs
56. How to get a patent
For Filing
Prescribed
form
Specification
Fees
57. Structure of the description
Prior art
Teapot with one spout
Drawback of prior art
Time-consuming
Problem to solve
Reduce filling time
Solution
Provide a second spout
Advantage of the invention
The time needed to fill multiple
cups is reduced
58. Rights granted by a patent
Right to prevent or stop others from making,
using, offering for sale, selling or importing a
product or process;
Right to assign, transfer, grant license;
Right to institute court proceedings against
anyone who uses invention without consent.
60. What not to do when considering filing a patent
application
• No publication prior to filing
e.g. no article, press release, conference
presentation/poster/proceedings or blog entry
• No sale of products incorporating the invention
prior to filing
• No lecture or presentation prior to filing
except under a non-disclosure agreement
(NDA)
• Seek professional advice soon!
• File before others do!
61. 25% of all R&D efforts ...
… are wasted each year on inventions that have already
been invented.
Don't start your R&D until you have
done a search!
62. Much information only available in
patents
Published
elsewhere
Published
in patents
80% found only in patents!
63. Solutions found in patent documents
10%
Protected
90%
Free to use
You can find many great solutions for free!
65. IPRS
Exclusive right-Prevent others from
making, using, offering for sale, selling
or importing not right to use
Granted for a limited period(10, 20,
30)
by the government/state (Hence
territorial)
66. Enforcement of IPRs
OWNER OF IS RESPONSIBLE
MONITORING THE USE
IDENTIFYING ANY IMITATOR/COUNTER-
FEITER
DECIDE WHETHER, HOW, WHEN TO
TAKE ACTION
Arbitration/mediation
civil(Injunction, damages)
criminal (imprisonment, fine or both)
67. Protection abroad
National Route
•with national Offices
•different procedures
•different languages
•fees paid in local
currency
•(usually) through
a local agent
VS International
Route
with WIPO only
one procedure
one language
fees paid in
Swiss francs
local agent not
necessary
67
68. Importance Of Learning and
protecting IP
IP is every where
Valuable- Everything worth copying is
worth protecting
Promote creativity
Avoid Infringement
69. Author J.K. Rowling
converted her
imagination to the true
intellectual property
magic (she earned
approximately EUR 750
Million from her
COPYRIGHT).
69
Harry Potter