Basic marketing

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Buddhika Dananjaya BA(Hons) CIM(UK)

Marketing basics In 10 Questions

Marketing

WHAT ARE THE THREE COMPONENT OF
MARKETING ENVIRONMENT ?
• Macro
• Micro
• Internal

WHAT ARE THE 5 QUESTIONS OF
MARKETING PLANNING?
• Where are we now ?
• Where to be go?
• What is the best way to go there?
• How can we go there?
• Are we getting there?

WHAT ARE THE ELEMENTS OF MARKETING
MIX?
• Product
• Price
• Place
• Physical Evidence
• Promotion
• Process
• People

WHAT ARE THE ELEMENTS OF
COMMUNICATION MIX?
Advertising
Direct Mailing
Sales Promotions
Public Relations
Personal Selling
Packaging

WHAT ARE THE 4 SEGMENTATION?
• Geographic
• Demographic
• Psychographic
• Behavioral

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Basic marketing

1. BASICS MARKETING By Buddhika Dananjaya .

2. WHAT IS THE DEFINITION OF MARKETING ? • The Management process of • Identifying • Anticipating • Satisfying Customer requirements • At a profit

3. WHAT ARE THE THREE COMPONENT OF MARKETING ENVIRONMENT ? • Macro • Micro • Internal

4. WHAT IS POTER’S 5 FORCES

5. WHAT ARE THE TYPES OF RESOURCES ? Physical Human Financial Intellectual Machine Building Production Skills Knowladge Capital Debtors Supplier Money Brand Name Brad equity Patents

6. WHAT ARE THE 3 TYPES OF STAKE HOLDERS ?

7. WHAT ARE THE 5 QUESTIONS OF MARKETING PLANNING? • Where are we now ? • Where to be go? • What is the best way to go there? • How can we go there? • Are we getting there?

8. WHAT ARE THE ELEMENTS OF MARKETING MIX? • Product • Price • Place • Physical Evidence • Promotion • Process • People

9. WHAT ARE THE ELEMENTS OF COMMUNICATION MIX? Advertising Direct Mailing Sales Promotions Public Relations Personal Selling Packaging

10. WHAT ARE THE 4 SEGMENTATION? • Geographic • Demographic • Psychographic • Behavioral

Basic marketing

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