As presented at the FIAT/IFTA World Conference 2018 in Venice by Monica Bartoleschi and Silvia D'Angelantonio.

1. .
Footage, archives and cross media exploitation:
the use of archives in the multi-platform age.
All rights reserved
FIAT IFTA World Conference and
General Assembly 2018
RAI TECHE
October 2018

2. .
Reasons
For “Media Company” is necessary to keep rights informations always updated,
in order to allow contents fruition and to have, in every moment, the possibility
to understand which kind of exploitation is available (Rights Clearance activity)
Exploitation
Rights
Content
?

3. 3
Rights in RAI “as was”
Contract validation
and rights check
data entry,
persistency,
search & browse
R
I
G
H
T
S
U
S
E
R
rights clearance requests
Channels Palinsesti
Rai Com Rai Digital Rai Pubblicità
other
Risorse Televisive
Rai Cinema Rai Com
Diritti Sportivi
Radiofonia
RUO
Contracts
B
U
Y
E
R Rai Fiction

4. Critical issues:
• Contracts whose texts, with particular reference to the rights, follow
different standards depending on the buyer and the glossary used
• A system of rights filing that no longer represents new types of
exploitation
• No "dialogue" among various company systems
Contract analisys

5. 5
Complete rights sheets,
add link to content
B
U
Y
E
R
R
I
G
H
T
S
U
S
E
R
rights clearance made
directly by the usersChannels Palinsesti
Rai Com Rai Digital Rai Pubblicità other
Rights in RAI, envisaged implementation and aims
P
R
O
D
disclairmers &
constraints
rights sheet
Time line →
Video Video clip 1 Video clip 2 Video Clip 3
Documentazione
metadata
Content 1 “Napoli prima e dopo i 4 giornate” di Aldo Zappalà Repertorio Ist. Luce
Diritti
metadata
Right 1 c.n. 1051801560; free tv, pacch italia, scad. 29.04.2012 AQ. Free tv, scad
31/12/2011
Video
Contracts
B
I
P
analysis
Links to administrative systems…

6. Datigenerali
Diritti

9. .
Rights 1
Rights 2
Contract2
Opera X
Rights N
ContractN
Opera X
Restrictions
In "rights filing" each rights referred to the same
product will be assigned to the audio or video
components, including extra contractual
obligations
Contract1
Opera X
Buy Archivio
Rights vs Contents

10. .
Copyright and use of Archives
Before uploading a work from our Archives, the following questions must be
asked:
NO
It may
be
used
IS THE WORK PROTECTED BY COPYRIGHT ?
IS THE WORK STILL PROTECTED BY COPYRIGHT ?
YES
NO
+YES
NEXT STEPS

11. .
Copyright and use of Archives
IDENTIFYING (AND LOCATING) THE COPYRIGHT HOLDERS
potential problems:
• the copyright holders may be more than one
• the original author of a work may not be the current copyright
holder
• we don’t know who are the copyright holders (orphan works)
NEXT STEPS
STEP 1

12. Collecting
Societies
SIAE
Valori in milioni di Euro
Copyright and use of Archives
Liberalisation Process
Record
Producers
Authors and
Publishers
Performers
Publishers of
sheet music
LEA
Nuovo Imaie Artisti 7607
RASI Itsright
SCF AFI Itsright
Ricordi Sugar
CurciSonzogno

13. .
Copyright and use of Archives
SEEKING PERMISSION
We may have two different situations:
A. the copyright holder is a member of
a Copyright Collecting Society
B. the copyright holder is NOT member of
a Copyright Collecting Society
STEP 2

14. .
Copyright and use of Archives
One or more copyright holders REFUSE AUTHORISATION
WHY
WHA
T
does it happen ?
happens ?
AUTHOR’S
DEATH
MORE THAN
ONE HEIR
MONEY
WE ARE UNABLE TO
USE THE WORK
FROM OUR ARCHIVES
OTHER
REASONS

15. .
Rai as Public Service Media Company
faces competition by
Public
Service
Media
=
OTT operators
Social Media
KEY
ROLE
contribute to safeguarding
the SYSTEM OF VALUES
of their own country
Democracy
Pluralism
Social cohesion
Cultural and
linguistic
diversity
improve informed
citizenship
Quality
journalism
Media pluralism
Media literacy
initiatives
ARCHIVES = National historic and
cultural heritage
aims to offer high-quality programmes to citizens
on all devices and platforms

16. .
Copyright and use of Archives
Closing remarks
Simplification
and
modernisation
of the copyright
licencing
framework
New contractual
standards
Implementing
regulations
Benefits
TO
Right holders Collecting Societies Broadcasters
Public Service Media Audience Citizens