Barbie doll power point 2
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Barbie was created in 1959 by Ruth Handler, who was inspired by the German Bild Lilli doll and wanted a doll for girls that resembled an adult woman. The first Barbie doll was named Barbra Millicent Roberts and wore a striped bathing suit. Over the decades, Barbie expanded to include friends like Ken and careers spanning over 90 professions. In 2009, Barbie celebrated her 50th birthday with a party recreating her dream house that was attended by many stars.
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Barbie's Impact Starting in the 1950's
The document discusses the history and impact of the Barbie doll since its creation in 1959. It was invented by Ruth Handler and named after her daughter, Barbara. While intended to be a positive role model for girls, Barbie has received criticism for portraying unrealistic body measurements and an overly sexualized image that can negatively impact young girls' self-esteem and perceptions. The document examines both the positive and negative influences of Barbie over time based on creator Ruth Handler's original intentions versus real-world effects.
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The document discusses studies that show how Barbie dolls and G.I. Joe action figures can negatively impact body image in children. The "Body Project" study found that Barbie promotes unattainable beauty standards for girls and the idea that outward appearance is more important than personality. Similarly, G.I. Joe can lead boys to believe that masculinity means being extremely muscular and associated with violence and dominance. Both toys may increase risks of eating disorders, steroid use, and other body image issues.
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1) Barbie dolls were launched in 1959 and have since undergone changes to reflect fashion trends over time. Mattel executives were looking to new markets as Barbie reached maturity in the US.
2) Mattel had success using different approaches in various markets in Europe and launching culturally adapted Barbies in places like India. However, they struggled in Japan due to complex distribution and strong competition.
3) After various failed partnerships and approaches in Japan, Mattel found success again by reintroducing the classic American Barbie. Despite challenges, Barbie also saw success in the Middle East.
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barbie as a popular culture
- Barbie was created in 1959 when Ruth Handler founded Mattel Creations and introduced the Barbie doll.
- Over the decades, Barbie expanded from just a doll to include Ken and a variety of careers and accessories. She also began appearing in television shows and movies.
- As technology advanced, Barbie integrated these developments, such as having recorded voices and accompanying movies, apps, and television appearances, which drove increased sales and brand awareness globally.
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The document discusses the history and impact of the Barbie doll since its creation in 1959. It was invented by Ruth Handler and named after her daughter, Barbara. While intended to be a positive role model for girls, Barbie has received criticism for portraying unrealistic body measurements and an overly sexualized image that can negatively impact young girls' self-esteem and perceptions. The document examines both the positive and negative influences of Barbie over time based on creator Ruth Handler's original intentions versus real-world effects.
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PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
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Barbie Doll Case Analysis
1. Barbie faces challenges in Islamic markets due to cultural issues. It was banned in some countries for promoting sexuality and materialism.
2. While Mattel created Islamic-themed Barbies, they were often stereotypical depictions that did not resonate with local customers.
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The document discusses the economic value of entertainment and key numbers for Mattel for fiscal year ending December 2009, including sales of $5,430.8 million with a year-over-year decline of 8.2% and net income of $528.7 million with growth of 39.3% from the previous year.
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Barbie last version[1]
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The document discusses market segmentation and targeting. It defines market segmentation as dividing customers into homogeneous groups based on characteristics. There are four levels of segmentation from broad segments to niches. Effective segmentation requires segments be measurable, substantial, accessible, differentiable, and actionable. The document also outlines steps to target marketing, including identifying and profiling buyer groups, selecting segments, and establishing benefits. Companies must manage segmentation by appointing segment managers and balancing the costs of targeting multiple segments.
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the barbie story-1.pdf
Ruth Handler was a businesswoman who co-owned a toy company with her husband. She noticed the success of comic strip dolls in Germany and had the idea to create a doll for her daughter. The first Barbie doll was modeled after these German dolls and was launched for sale at a toy fair on March 9, 1959, named after Ruth's daughter Barbara. Ruth wanted Barbie dolls to show girls they could become anything, and in 1963 introduced Ken as Barbie's boyfriend to accompany the doll line.
Fun Fads over the Years
This document discusses several popular fads over the years, including the Rubik's Cube, hula hoops, Gangnam Style dance, Barbie dolls, and Minions. The Rubik's Cube, invented by a Hungarian professor, became the world's best-selling toy ever in the 1980s despite being difficult to solve. Hula hoops became a huge craze in the 1950s after an Australian introduced the bamboo hoop exercise to Americans, who then mass-produced plastic hoops. The Gangnam Style dance spread widely on YouTube in 2012. Barbie dolls, launched in 1959, have sold over a billion units and are one of the most profitable toys. Minions, from the Des
What does barbie mean to you
This is my daughter's English project comparing her thoughts on Barbie to those of a character, Nichole, in the novel The Sweet Hereafter.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
- Barbie was created in 1959 by Ruth Handler and became hugely popular among kids and pre-teens, selling nearly 350,000 dolls in its first year. However, its popularity began declining in the early 2000s.
- To arrest the decline, Mattel added more accessories for Barbie and introduced a new boyfriend, Blaine. However, Bratz dolls became a major competitor targeting older girls.
- By the mid-2000s, tweens were becoming more interested in electronics, cell phones, and fashionable items like jewelry and cosmetics. Mattel struggled to keep Barbie relevant to changing tween interests and lifestyles.
Happy 55th Birthday - Barbie
Ruth Handler created the first Barbie doll in 1959, inspired by paper dolls. Barbie became popular and had many outfits, jobs, and accessories over the decades. The world's largest Barbie doll collection belongs to Bettina Dorfmann, with around 15,000 dolls. Barbie remains hugely popular commercially, with three dolls sold every second globally.
Informative arial
Barbie was created in 1959 by Ruth Handler after seeing her daughter play with adult paper dolls. Within the first year, 350,000 dolls were sold. Barbie's full name is Barbara Millicent Roberts and she is from Willows, Wisconsin. Barbie has had over 100 careers and has been an Olympic medalist, presidential candidate, and member of the armed forces. However, she has also faced controversies over promoting unrealistic body images and being briefly outlawed in Saudi Arabia for religious reasons.
Barbie Culture
- Barbie was created in 1959 by Ruth Handler and became a iconic symbol of American girlhood dreams and aspirations.
- Over the decades, Barbie's friends and family expanded and she evolved to reflect changing trends, now representing various careers, styles, and cultures.
- Barbie is marketed heavily using themes of fashion, beauty, and lifestyle. This has sparked debates around promoting unrealistic body images and narrow definitions of femininity.
Barbie Culture Final
- Barbie was created in 1959 by Ruth Handler and became a iconic symbol of American girlhood dreams and aspirations.
- Over the decades, Barbie's friends and family expanded and she evolved to reflect changing trends, now representing various careers, styles, and cultures.
- Barbie's portrayal of beauty standards and feminine ideals has been criticized for promoting unrealistic body images and narrow gender roles. However, she also represents empowerment and the ability to "be anything" for some girls and collectors.
Similar to Barbie doll power point 2 (13)
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie-By Aviroop Banik,Rizvi Academy of Management,Bandra(W),Mumbai.
Barbie doll power point 2
- 1. A look into the mind of the most foxy doll. Barbie By Hazel W. Streeter
- 2. Barbra Millicent Roberts Ruth Handler, Creator of The Barbie doll married the head of the Mattel Toy company, Elliot. She wanted a girl’s toy. In 1959, Ruth’s proposal of the Barbie (based off the German Bild Lilli Doll) was accepted by Mattel. Her first outfit was a striped bathing suit. She named it after her daughter, Barbra Millicent Roberts. Barbie became very popular and loved by many little girls.
- 3. First Barbie Commercial (1959)
- 4. Barbie, Ken and Friends Handler knew that there should be more people in the Barbie family tree. Many more dolls came such as Skipper, Tutti, Todd. The first addition, in 1961, was Ken. Ken was named after Handler’s son, Kenneth Carson. Barbie and Ken dated for 43 years until 2004, when they spilt. Barbie tried dating Blaine, a Australian surfer and rumors were that Ken was gay, but in 2008 the couple was back on track.
- 5. Barbie And Ken Break-up (2004)
- 6. Professions of Barbie Barbie has had over 90 jobs over the years. Barbie’s first job was the classic Super Model. As the years went on Barbie has gotten more exotic jobs, such as Computer engineer NASCAR driver Paleontologist (Fossil Studier) Air Force Pilot Mary Kay Consultant Sign Language Teacher McDonalds Employee Ambassador Of World Peace And many more…
- 7. Latest Barbie Commercial (2009)
- 8. Happy Birthday Barbie! Barbie’s 50th Birthday was huge. Many stars were invited and many did come. It took place in the recreation of Barbie’s dream house in Malibu. Barbie has been one of the most well known dolls in the world. She has changed over the years. Her jobs, her clothes and the new advertisements have all changed with her. As she went along, her jobs got more unique. Barbie will always be remembered as a very important doll who inspired other company’s to make more feminine dolls for girls.
- 10. Thank You for Watching and Listening I hope you enjoyed it!