This document outlines marketing campaign ideas for Ballantine Ale centered around the brand's iconic three rings logo. It suggests holding a scavenger hunt around New York City to find painted Ballantine rings, creating an interactive website page about the brand's history and IPA, and holding an invite-only secret party for those who participate. It also proposes commissioning local artists to create murals using Ballantine bottles and having art appear on bottles when condensation forms rings. The goal is to continuously engage consumers and remind them of the Ballantine brand.