Education and non-profit leaders, such as heads of schools, directors, and presidents, face a daunting challenge. As strategists they must inspire confidence through consistent, reliable leadership. At the same time, however, they are expected to innovate, creatively carving a path through untried technologies, strategies, and ideas. Andy will explore how leaders can model dynamic experimentation and risk-taking, while also providing the security of reliable, and even predictable, leadership.

1. alumni futures
Balancing Creativity
with Leadership:
The Challenge of Social Media
Andy Shaindlin
EdSocialMedia Summit
San Francisco 2012
http://www.alumnifutures.com
Tuesday, April 17, 12

2. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

3. alumni futures
Innovative…
Risk-taking…
Creative…
http://www.alumnifutures.com
Tuesday, April 17, 12

4. alumni futures
…
ble nt…
Relia iste …
ns table
Co dic
Pre
http://www.alumnifutures.com
Tuesday, April 17, 12

5. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

6. alumni futures
High Creativity = Low Leadership
Low Creativity = High Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

7. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

8. alumni futures
Outside the box…
http://www.alumnifutures.com
Tuesday, April 17, 12

9. alumni futures
Outside the box…
…too risky for a leader!
http://www.alumnifutures.com
Tuesday, April 17, 12

10. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

11. alumni futures
Leadership potential
Creative problem-solving
http://www.alumnifutures.com
Tuesday, April 17, 12

12. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

13. alumni futures
~100 Pairs of College Students
http://www.alumnifutures.com
Tuesday, April 17, 12

14. alumni futures
~100 Pairs of College Students
Evaluated partner’s ideas for creativity
Evaluated partner’s leadership potential
http://www.alumnifutures.com
Tuesday, April 17, 12

15. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

16. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
http://www.alumnifutures.com
Tuesday, April 17, 12

17. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
½:
Useful answers
http://www.alumnifutures.com
Tuesday, April 17, 12

18. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
½: ½:
Useful and
Useful answers innovative answers
http://www.alumnifutures.com
Tuesday, April 17, 12

19. alumni futures
Studies 1 & 2
http://www.alumnifutures.com
Tuesday, April 17, 12

20. alumni futures
Studies 1 & 2
High Leadership Potential =
http://www.alumnifutures.com
Tuesday, April 17, 12

21. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
http://www.alumnifutures.com
Tuesday, April 17, 12

22. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
http://www.alumnifutures.com
Tuesday, April 17, 12

23. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
Low Leadership Potential =
http://www.alumnifutures.com
Tuesday, April 17, 12

24. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
Low Leadership Potential =
High Creative Problem Solving
http://www.alumnifutures.com
Tuesday, April 17, 12

25. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

26. alumni futures
Creativity
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

27. alumni futures
Creativity
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

28. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

29. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

30. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

31. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

32. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

33. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

34. alumni futures
Low High
High
Creativity
Low
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

35. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

36. alumni futures
ME
http://www.alumnifutures.com
Tuesday, April 17, 12

37. alumni futures
ME YOU
http://www.alumnifutures.com
Tuesday, April 17, 12

38. alumni futures
I’m going
ME YOU to take
a risk!
http://www.alumnifutures.com
Tuesday, April 17, 12

39. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

40. alumni futures
Creative = filtered out of:
http://www.alumnifutures.com
Tuesday, April 17, 12

41. alumni futures
Hiring
Creative = filtered out of: Promotion
Leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

42. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

43. alumni futures
With social…
http://www.alumnifutures.com
Tuesday, April 17, 12

44. alumni futures
With social…
…new people given opportunity
http://www.alumnifutures.com
Tuesday, April 17, 12

45. alumni futures
http://www.alumnifutures.com
Tuesday, April 17, 12

46. alumni futures
“Can I become more creative?”
500 students
2 groups: More & Less Creative
http://www.alumnifutures.com
Tuesday, April 17, 12

47. alumni futures
What would you bring
on a family vacation
to the moon?
Can you order
people to
be creative?
http://www.alumnifutures.com
Tuesday, April 17, 12

48. alumni futures
Closing Thoughts
http://www.alumnifutures.com
Tuesday, April 17, 12

49. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
http://www.alumnifutures.com
Tuesday, April 17, 12

50. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
Here's where we get creative:
We must blend what we know about our work
& institutions with the new tools and services
in our arsenals.”
http://www.alumnifutures.com
Tuesday, April 17, 12

51. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
Here's where we get creative:
We must blend what we know about our work
& institutions with the new tools and services
in our arsenals.”
– Liz Allen, Tools of Engagement, Currents, April 2012
http://www.alumnifutures.com
Tuesday, April 17, 12

52. alumni futures
Closing Thoughts
The person at the top can't learn for the
organization. Social tools, digital
brainstorming & next generation
collaboration tools are the OS for the
next generation. Leadership comes from
this and becomes visible.
- after Peter Senge, The Fifth Discipline
http://www.alumnifutures.com
Tuesday, April 17, 12

53. alumni futures
Closing Thoughts
http://www.alumnifutures.com
Tuesday, April 17, 12

54. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
http://www.alumnifutures.com
Tuesday, April 17, 12

55. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
• Driving the use of new platforms
= leadership
http://www.alumnifutures.com
Tuesday, April 17, 12

56. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
• Driving the use of new platforms
= leadership
• Social media allows you to lead by
innovating
http://www.alumnifutures.com
Tuesday, April 17, 12

57. alumni futures
Further Reading
Recognizing creative leadership: Can creative idea expression negatively relate to perceptions
of leadership potential? http://www.management.wharton.upenn.edu/mueller/docs/
Mueller_Goncalo_Kamdar-JESP_creativity-leadership.pdf
Follow the crowd in a new direction: When conformity pressure facilitates group creativity (and
when it does not)
http://www.sciencedirect.com/science/article/pii/S0749597811001555
Others’ anger makes people work harder not smarter: The effect of observing anger and
sarcasm on creative and analytical thinking
http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2011-09700-001
Tools of Engagement, CASE Currents, April 2012
http://tinyurl.com/allen-engagement
http://www.alumnifutures.com
Tuesday, April 17, 12

58. alumni futures
Photo Credits
• Wingwalker http://www.flickr.com/photos/aspexdesign/6038389693/
• Kiddie ride http://www.flickr.com/photos/manueb/3258516556/
• Creative person http://www.flickr.com/photos/wadem/2773930416/
• Outside the box http://www.flickr.com/photos/artjonak/6250513028/
• Oil refinery http://www.flickr.com/photos/97373666@N00/3107827737/
• Airline http://www.flickr.com/photos/flyforfun/4261940077/
• Stapler http://en.wikipedia.org/wiki/File:Red_Swingline.jpg
• Steve Jobs http://commons.wikimedia.org/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg
• Office http://www.flickr.com/photos/metrolibraryarchive/2941081152/
• Faith http://www.abinesh.com/delirium/posts/note-to-self-13/
• Uncertain http://doesthismakemybloglookfat.blogspot.com/
• Moon family http://www.flickr.com/photos/panacheart/3552841419/
http://www.alumnifutures.com
Tuesday, April 17, 12

59. alumni futures
Thank You!
www.alumnifutures.com
andy@alumnifutures.com
@alumnifutures
facebook.com/alumnifutures
http://www.alumnifutures.com
Tuesday, April 17, 12