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bagaimana

  WARNA     pengaruhi
KEPUTUSAN

PEMBELI?       (PART 1)

 Abah | www.Bisnisiana.com
WARNA
Tugas     marketer     adalah
melakukan persuasi terhadap
konsumen     agar    membeli
produk.
Memang ada banyak faktor yang
menjadi penyebab terjadinya
proses penjualan, tapi studi
menunjukkan tampilan visual
adalah faktor yang sangat       Abah | www.Bisnisiana.com
penting bagi konsumen untuk
memutuskan membeli.
Sebuah studi yang dilakukan Directory Journal
Color Matters.com menunjukkan ternyata yang
paling berpengaruh terhadap keputusan konsumen
membeli suatu produk adalah tampilan visual,
dibandingkan faktor lainnya.




                              Abah | www.Bisnisiana.com
Diantara faktor-faktor kunci penentu penjualan
suatu produk, faktor warna berperan sangat besar,
yaitu sebesar 85% terhadap keputusan pembelian
oleh konsumen.




                                 Abah | www.Bisnisiana.com
Warna mempengaruhi 80% brand recognition.
Brand recognition ini terkait langsung dengan
kepercayaan diri konsumen.




                             Abah | www.Bisnisiana.com
Permainan warna merupakan salah satu metode
terdahsyat dalam menciptakan desain. Bagaimanapun
kecenderungan warna terhadap budaya pembelian
tidak selalu bersifat universal. Contohnya preferensi
warna Di Amerika Utara belum tentu sama dengan di
Indonesia




Abah | www.Bisnisiana.com
Berikut adalah warna-warna yang mempengaruhi pembeli online
di Amerika Utara

                                          Aman, bisa dipercaya.
            Optimis, muda sering
                                          Sering     digunakan
            menarik    perhatian
                                          bank dan perusahaan
            para window shopper




             Sale,                          Sejahtera,
                                            menyegarkan     mata,
             Cuci
                                            rileks
             Gudang




Abah | www.Bisnisiana.com
Agresif. Menantang      Romantis       dan
            untuk action: Daftar,   feminin.     Cocok
            jual atau beli          untuk        pasar
                                    perempuan



               Produk premium,      Kalem,       tenang,
               kelas  menengah      biasanya       untuk
               atas                 produk kecantikan
                                    dan anti aging




Abah | www.Bisnisiana.com

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Bagaimana Warna Pengaruhi Keputusan Pembeli

  • 1. bagaimana WARNA pengaruhi KEPUTUSAN PEMBELI? (PART 1) Abah | www.Bisnisiana.com
  • 2. WARNA Tugas marketer adalah melakukan persuasi terhadap konsumen agar membeli produk. Memang ada banyak faktor yang menjadi penyebab terjadinya proses penjualan, tapi studi menunjukkan tampilan visual adalah faktor yang sangat Abah | www.Bisnisiana.com penting bagi konsumen untuk memutuskan membeli.
  • 3. Sebuah studi yang dilakukan Directory Journal Color Matters.com menunjukkan ternyata yang paling berpengaruh terhadap keputusan konsumen membeli suatu produk adalah tampilan visual, dibandingkan faktor lainnya. Abah | www.Bisnisiana.com
  • 4. Diantara faktor-faktor kunci penentu penjualan suatu produk, faktor warna berperan sangat besar, yaitu sebesar 85% terhadap keputusan pembelian oleh konsumen. Abah | www.Bisnisiana.com
  • 5. Warna mempengaruhi 80% brand recognition. Brand recognition ini terkait langsung dengan kepercayaan diri konsumen. Abah | www.Bisnisiana.com
  • 6. Permainan warna merupakan salah satu metode terdahsyat dalam menciptakan desain. Bagaimanapun kecenderungan warna terhadap budaya pembelian tidak selalu bersifat universal. Contohnya preferensi warna Di Amerika Utara belum tentu sama dengan di Indonesia Abah | www.Bisnisiana.com
  • 7. Berikut adalah warna-warna yang mempengaruhi pembeli online di Amerika Utara Aman, bisa dipercaya. Optimis, muda sering Sering digunakan menarik perhatian bank dan perusahaan para window shopper Sale, Sejahtera, menyegarkan mata, Cuci rileks Gudang Abah | www.Bisnisiana.com
  • 8. Agresif. Menantang Romantis dan untuk action: Daftar, feminin. Cocok jual atau beli untuk pasar perempuan Produk premium, Kalem, tenang, kelas menengah biasanya untuk atas produk kecantikan dan anti aging Abah | www.Bisnisiana.com