Baby, it's Evolution.pdf

Baby, it's Evolution.
There are individuals who come to the internet with a good business
plan, a substantial amount of capital, and a detailed strategy for
leveraging the internet and maximizing the cyber-enormous age's
revenue potential. Then there are those of us who are left.
Millions of people have visited the internet in the hopes of making
money, and millions more will do so in the next two years. These hopeful
individuals come from all walks of life, from six-figure incomes to

minimum-wage workers. Similarly, a newbie-networker can be someone
with a long history in traditional business or a high school graduate who
knows nothing about the mechanics of commerce and marketing.
I've noticed an interesting trend among online marketers who arrived
on the scene without a map and little understanding of how the
microcosm of internet marketing operated. Maybe I've just seen my
own journey and it makes me feel better to think others have gone
through something similar.
In any case. Please indulge me for a few more paragraphs as I lay out
what I like to call the evolution of a net-marketer.
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Stage 1: Easy Money... Not!

Most people appear to believe that the internet "levels the playing
field," or that anyone with fingers and a computer can produce
enormous wealth with just a few hours of busy labor per week. It
normally takes a few months for this bubble to burst, but when it does,
the vast majority of newcomers will perish.
When that dark day of awareness arrives, and it becomes clear that in
order to see any results, one must actually work this business, the
strong of the networking gene pool grow their working legs and move
beyond the cloud of deception. The survivors of Stage One march
forth and upward, confident in the knowledge that they have exceeded
those lazy sluggards who squeeled and fled at the thought of buckling
down and putting in some hard work.

Stage 2: Hard work does not compensate for server fees.
In Stage Two, our post-primordial networkers toil relentlessly through
the tangles of website development, traffic creation, email list
building, and other arduous and structured tedium. They push on day
after day, their behinds hurting from being stuck to a worn-out office
chair, and their eyes bloodshot and foggy from the all-night clicking
sessions, certain in their impending vindication.
However, they are still not making any money. Furthermore, they are
beginning to look beyond free site hosting, free classified ads, and
free trial memberships. All of the excellent stuff appears to be
expensive, but our Stage Twoers had hoped to postpone any financial
investments until they could generate enough revenue to cover such
costs.
As a result, another large group of inept networkers has died out. The
prospect of investing money in their online business was too much for
their frail little hearts to endure.

However, those who are more fitted to the task survive. With a deep
breath and a careful examination of their monthly budgets, the Stage
Two survivors decide to invest as much money as is necessary to keep
their businesses surviving until they can become self-funding
marketers.
Stage 3: Throwing money at it isn't going to help.
The golden era of upgrades and paid memberships has arrived. This
costs $5 per month. That costs ten dollars per month. Anything having
a PayPal button can be used.
Our marketers are no longer dumb beginners who believe this can be
done for free. They cruise around cyberspace on a mission to buy their

way to the top, buying every ebook that comes down the pike,
upgrading in programs they login to once a month, and pushing any
purchase now button they can find. They boast, "I'm not afraid to
spend money on *my* business."
A great deal of money is spent. Revenue returns are significantly lower.
Those who have progressed to Stage Three will eventually recognize
the foolishness of their current course. Maybe it's when they get their
credit card bill, or maybe it's while they're balancing their checkbook.
The cruel process of selection has struck out those without the heart
for further trials once again. Countless would-be internet marketers
have been sunk beneath the mud of this stage.
And, once again, the small part of the total with the courage to keep
going grows stronger than ever. They decide that more than a regimen
of hard work and a desire to invest money is required. On the eve of a
true breakthrough (they can feel it in their bones), individuals who

have so far refused to give up decide that a well-thought-out plan for
all future undertakings is necessary.
Stage 4: Plan to Fail, Fail to Plan, and Everything Else
From here on out, plans are being made to cover every potential area of
the game. A stringent yet sensible budget is established. The daily
tasking system has been fine-tuned for maximum efficiency. Prior to
each ad campaign, projections are created, and the results are
measured thereafter. The need of tracking, testing, brainstorming, and
ongoing attention to the hows and what-ifs grows.
This goes on for quite a while. Until another period of clarity arrives.

A question has been posed...
"Is all of this effort really worth the meager compensation I'm
getting?"
Or, more frequently...
"How come I'm still not getting any @#$ percent! money?"
This stage transitions quickly to the next. Many specimens are lost in
the process, but due to the rapidity with which Stage Four enters
Stage 5, a surprising number of marketers actually make
the leap.

"What the Hell Am I Doing Here?" is the fifth stage.
This is where things become nasty. Stage Five is more of a slog than a
necessary step in the evolutionary process.
Typical manifestations of specimens at this stage are verbal outbursts
such as:
"What a scumbag bunch of @#$%!
#$@%%%%%%%%%%%%%%%%%%%% I can't believe I've wasted
three @#$#*& years of my @#$ percent $# life with this bunch of
@!!#$ percent stupid @#$ percent #@!!! and yet haven't gotten
anything in return!"
As you could expect, thousands upon thousands of networkers die out
during this time.
Those that are able to make it through this critical stage of
development will realize that their hard work has paid off. An
revelation is formed in the breathless, exhausted aftermath of their
well-deserved outbursts.

Stage 6: The Hard Facts
This is a business like any other when it comes to cheese fries. Hard
labor, financial investment, and smart planning are all necessary, but
they are insufficient to place you in profit.
You must know what works and, to some extent, why it works. The
difference between someone who works their tail off for nothing and
someone who produces a large, sweating fortune with the same or less
labor is real knowledge of the market, methods, and meaning behind
the apparent craziness.

Nobody cares how much money we spend or how much time we spend in
front of the computer each day. The competition is stiff, the stakes
are great, and the only question is whether we can penetrate, deliver,
and close the deal.
This isn't exactly what the majority of us want to hear. However, the
lessons that are worth learning are frequently unpleasant.
Look for successful persons in this industry and learn what they are
doing. Observe them. Pose questions to them. Take down notes. Take in
as much information as possible, then put it into practice.

Baby, it's Evolution.pdf

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Baby, it's Evolution.pdf