This document is a core message canvas designed to outline a person or product's value before and after using the persona or service. It aims to describe what the user has, how they feel, what their average day is like, their status, and where they fall on the good vs. evil spectrum, both before and after interacting with the persona or service to demonstrate the statement of value and metaphor.

1. CORE MESSAGE CANVAS DESIGNED FOR: _________ DESIGNED BY:_________ DATE:____
BEFORE AVATAR/PERSONA PRODUCT/SERVICE
Have:
Feel:
STATEMENT OF VALUE
Average Day:
Status: ------------------------------
Good vs. Evil:
w
z
0
C
w
ca
0
I­
V)
ca
0
METAPHOR
AFTER
Have:
Feel:
Average Day:
Status:
Good vs. Evil: