B2C marketing refers to businesses targeting individual consumers for sales. It stimulates new customer signups and improves customer interactions and relationships. There are five major B2C business models: direct sellers, online intermediaries, advertising-based models, community-based models, and fee-based models. Television commercials are an example of B2C marketing, where consumers see an advertised product and decide to purchase it. B2C marketing is important for businesses to attract new customers and improve their search engine optimization.

1. E- COMMERCE
B2C MARKETING

2. Definition
The definition of business-to-consumer sales
refers to sales model in which business
target individual consumers. Examples of
B2C sales reps would be sales reps selling
cars, gym memberships, or stereo systems.
While some B2C goods are at a high price
point (real estate, cars, boats, etc.)

3. B2C Marketing is important
B2C Marketing stimulates the number
of new people signing up for
something. B2C marketing improves
customers interaction and relations.
B2C marketing improves businesses
‘SEO; That way, B2C increases the
range of businesses at which they can
attract new customers.

4. Major B2C Business models
B2C Companies divide into five
major categories: direct sellers,
online intermediaries,
advertising –based models,
community-based models and
fee-based models.

5. B2C marketing examples
One example of B2C marketing
is television commercials for
consumer products. You see a
particularly tasty-looking snack
food on a commercial and
decide to try it next time you
visit the supermarket.
However, physical products
aren’t the only potential wares
when it comes to B2C
marketing.

6. Name : Gurpreet Kaur
Unit : 2
Trade : Marketing Executive