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Using Social Media for Community Planning

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I presented this PPT presentation during the American Planning Association's Annual Conference in New Brunswick, NJ. It provides some strategies on how to organize your content and identify who your audience is for said target. The presentation has a specific emphasis on how a community planners who seek to obtain community feedback can leverage Social Media to obtain the kinds of feedback they seek for their Grant Reports.

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Using Social Media for Community Planning

  1. 1. Moral Outreach Group L.L.C. Paterson, New Jersey November 2011 moralouteachllc@gmail.comMoraloutreach.wordpress.com 973.553.0769 Presentation created by Moral Outreach Group L.L.C.
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  6. 6. CONTENT COMMUNICATIONTITLE GOALS AREA Target Social Media Website EmailLegislative Provide Insight Advocacy Elected Bullet Points as Whole Monthly viaIssues and Position on Officials, Status Updates Document as News Letter current issues that Heads of on Facebook Blog Post affect Planning in Community NJ.Surveys Get a sense of Community All Bullet Points as Link to Online Results via how people are Feedback StakeHolders Status Updates Survey News Letter feeling about their on Facebook specific areas and how they wish to change it.Check In to Use Geolocation Project Area Facebook X xPlanned Applications to get Buy-In Residents Places,Location community Foursquare, etc. feedback on specific projectsShare Metrics Encourage folks Building All Any Social Blog Post Monthly Via to work with us to Online StakeHolders media site News Letter build Fan Base Community on Social Media Site Presentation created by Moral Outreach Group L.L.C.
  7. 7. Group Their Goals APA NJ Goals Common Sample Source ofParents To not be afraid of Create feasibility plan Obtain stakeholder Surveys, Case Internet children crossing for new traffic patter in feedback on issues Studies Research, Local street due to busy 4 block radius regarding busy Schools, street street ChurchesElected Officials To ensure re- Encourage them to Use their names to Video Interview of Access to election and have recruit people to bring star power to Official at site in Video/Photo- more participate in plan their effectiveness question, Pictures grapher, Buy in accomplishments development and visibility of our of Community from Elected with minimal work project Forums OfficialBusiness Owners Increase business Obtain Endorsements Provide free Highlight which Elected Official or traffic from local business to advertising for business will community ally to increase community Business Owners benefit from new refer you to acceptance of plan and gain credibility plan and how, receptive for community Video Interview business owner, building Access toChurch Groups To Spread the Good Tap into another Building Case Studies of Internet News. Encourage community group to Relationships to Other Church Research, congregation to take obtain feedback on help community groups Churches, Local ownership of community plan further understand participation, Community community what is needed to Church leader Leaders bring solutions to Highlight of their issues. endorsement. Presentation created by Moral Outreach Group L.L.C.
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  10. 10. Facebook Personality Professionalism Content Traffic Twitter Traffic Website/Blog Traffic LinkedIn Learn from Authority ThoughtCompetition Trust Leadership Content Content Amongst Breaking Content Peers News Metrics Content Traffic Emaiil Marketing Loyal Followers ”Old School” Communication Presentation created by Moral Outreach Group L.L.C.
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  12. 12. Moral Outreach Group L.L.C. Paterson, New Jersey November 2011 moralouteachllc@gmail.comMoraloutreach.wordpress.com 973.553.0769 Presentation created by Moral Outreach Group L.L.C.

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