Brittany Baptiste is a UX/UI designer who focuses on user research and iterative design. She begins projects with research methods like surveys, interviews and contextual inquiries to understand users. She creates personas to represent different user types. Brittany then works on information architecture, brainstorming, wireframing and clickable prototypes. Throughout the process, she tests designs with users and makes refinements based on their feedback to ensure the final product meets users' needs.

1. UX / UI DESIGNER
PORTFOLIO (AS OF FEBRUARY 2015)
B BBRITTANY BAPTISTE

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MY
To create beautiful, easy-to-follow
designs rooted in user research
HI, I’M BRITTANY!
I’m a detail-oriented, observative
designer with a knack for making
good things even better
UX PHILOSOPHY

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AGENDA
MY PROCESS
Here’s my process, beginning-to-end, but I can jump in wherever you need me
RESEARCH
PERSONAS
IDEATE
CREATE
UPDATE
INFORMATION ARCHITECTURE

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RESEARCH
RESEARCH
Research & Observe > Survey > Interview
Contextual Inquiries and competitive
analyses are two of my favorite tools.
I pair them with further in-depth research
and comparative analyses to create a solid
foundation for my designs.
solid
foundation
Some contextual inquiry for a mock
microsite of a local comic store

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RESEARCH
RESEARCH
Research & Observe > Survey > Interview
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Product Options Communication Reviews
Main Customer Expectations
NumberofTimesMentioned
ProjectTimeline
ProductQuality
Photos
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I love being able to get a lot of information in a quick and easy format.
Surveys are great for this and help me reach a larger user group,
figure out where they are coming from and gain more insight on
what they are looking for.
where they are coming from
what they are looking for

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RESEARCH
RESEARCH
Research & Observe > Survey > Interview
Interviewing is key to really knowing your end-user and it involves
just as much observation as dialogue. This is where you get
all the good stuff.
observation
Notes from a few interviews conducted with asthma patients for my project with CoheroHealth

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PERSONAS
PERSONAS
Personas are kind of my thing. They help me to never lose sight of the user
and have their habits and pain points in mind throughout my design process.habits and pain points

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IA
INFORMATION ARCHITECTURE
Information Architecture can make a huge impact on business goals.
Along with site maps and product detailing, I use open and closed card sorting
(like in these pictures) to get a better idea on how to organize
a client’s information.
business goals.

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IDEATE
IDEATE
Brainstorm > Sketch
Brainstorming is best done with a whiteboard, pens and sticky notes.
I love throwing around ideas with a team and
seeing what we can come up with. Affinity diagrams
have also been helpful in some of my processes to get
a better idea of user requested features and themes.
whiteboard, pens and sticky notes.

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IDEATE
IDEATE
Brainstorm > Sketch
Sketching and brainstorming go hand-in-hand for
me. A UX designer’s greatest tool will always be a pen
and paper. I find great value in having users test a
paper prototype prior to wireframing to make sure I’ve
accounted for all possible user actions.
Sketching and brainstorming

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CREATE
CREATE
Wireframe > Prototype
Wireframing is such big part of the overall UX process.
I try to make mine as clear, simple and high-fidelity as
possible to make for better user testing.
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clear, simple

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CREATE
CREATE
Wireframe > Prototype
A clickable prototype is the moment you finally get to see
everything come together. I tend to use InVision and
Axure for my prototypes, but use POP as well for clickable
paper prototypes. Hype 3 is my new software challenge.
everything come together.
see
PROTOTYPE
PROTOYPE

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UPDATE
UPDATE
Test > Iterate
I like to use Peek for remote user testing
Another part of my UX philosophy is to always be testing
with users. This isn’t just something at the end of my
process, but something that bleeds throughout my timeline.
always be testing

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UPDATE
UPDATE
Test > Iterate
Testing will always lead to suggestions and changes. I know
any design I create should be continually molded and iterated until
it seamlessly achieves the goals of the user.
continually molded and iterated
Our choice based on
user tests

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TOOLS
MY TOOLKIT
Sketch InVision Omnigraffle Axure
Keynote Typeform Google Analytics

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LET’S WORK TOGETHER
bamandab08@gmail.com
linkedin.com/in/brittanybaptiste
@BrittBaptiste

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THANK YOU!