Toyota launched redesigned Avalon models in 2000 and 2005 with goals of making the vehicles more powerful, stylish, and featuring updated interiors. Both launches spent heavily on network TV initially before shifting to local spot TV and magazines. Buick launched the Lucerne in 2005 to replace the LeSabre and Park Avenue, focusing on quality and styling. It partnered with Martha Stewart and spent heavily on network TV. Buick launched an updated LeSabre in 2000 but spending decreased, while the 2009 LaCrosse launch increased spending gradually and shifted to magazines and local media.
Digital marketing brand comparison between Netflix and Hulu for Jen Osbon's Social Media Marketing Strategy (Mark 4450) course at the University of Georgia
Aol the emergence of an internet media companyARUNKUMAR A
AOL and Time Warner announced a merger in 2000 to combine AOL's online presence with Time Warner's media assets. AOL grew rapidly in the 1990s through aggressive marketing of its easy-to-use online service. It transitioned to an unlimited usage pricing model in 1996 to compete with flat-rate ISPs. Time Warner was a large media conglomerate owning cable systems, publishing, music, and filmed entertainment. The merger aimed to leverage both companies' media properties through cross-promotion online and off. Critics argued Time Warner had not fully exploited synergies between its divisions previously.
Toyota launched redesigned Avalon models in 2000 and 2005 with goals of making the vehicles more powerful, stylish, and featuring updated interiors. Both launches spent heavily on network TV initially before shifting to local TV and magazines. Buick launched the Lucerne in 2005 to replace older models, focusing marketing on affluent consumers through partnerships with Martha Stewart. Buick also launched an updated LeSabre in 2000 targeting younger buyers through golf and airline partnerships. GM's Buick launched the LaCrosse in 2009 aiming to emphasize quality and dependability through magazine and local TV advertising.
Huggies Pull-Ups is a training pant product introduced by Huggies in 1989. It is now the dominant brand in the training pants category. Research found parents seek guidance on children's developmental milestones from family and friends. Huggies' strategy is to position Pull-Ups as an essential milestone in potty training, owning the space between diapers and underwear. Tactics include partnerships with parenting magazines, sponsoring family fitness events, interactive displays in stores, and TV placements presenting Pull-Ups as potty training mentors.
Trademark opposition in Italy - Introduction and comparison with the CTM systemEdith Van den Eede
This document outlines the opposition procedure for trademarks in Italy and compares it to the Community Trademark (CTM) system. It discusses the trademarks subject to opposition, time limits, grounds for opposition, parties who can initiate an opposition, fees and costs, and the opposition procedure. It also provides recommendations for businesses on trademark watching, registration strategies, and license agreements.
This document summarizes the key differences between opposition procedures for Italian trademarks (IT) versus Community Trademarks (CTM). It discusses substantive differences in grounds for opposition and divergence in Italian case law from CTM case law. Procedurally, it notes differences in who can lodge an opposition, fees, means of filing, time limits, appeals processes, choice of forum and other steps. The concluding remarks note the addition of oppositions to the Italian system but some remaining gaps and inexperience at the Italian Patent and Trademark Office.
Presentation Parma Relationship GIs and Trademarks 15March2013Edith Van den Eede
This document summarizes a presentation on the protection of geographical indications (GIs) in the EU. It discusses the differences between GIs and trademarks, and the relationship between the two. There are three main scenarios for the relationship: 1) where the GI prevails over the trademark due to legal protections for GIs, 2) where both the GI and trademark can coexist, and 3) where an established trademark may prevent the registration of a new GI. The presentation provides examples and analyses relevant case law to illustrate these scenarios.
Digital marketing brand comparison between Netflix and Hulu for Jen Osbon's Social Media Marketing Strategy (Mark 4450) course at the University of Georgia
Aol the emergence of an internet media companyARUNKUMAR A
AOL and Time Warner announced a merger in 2000 to combine AOL's online presence with Time Warner's media assets. AOL grew rapidly in the 1990s through aggressive marketing of its easy-to-use online service. It transitioned to an unlimited usage pricing model in 1996 to compete with flat-rate ISPs. Time Warner was a large media conglomerate owning cable systems, publishing, music, and filmed entertainment. The merger aimed to leverage both companies' media properties through cross-promotion online and off. Critics argued Time Warner had not fully exploited synergies between its divisions previously.
Toyota launched redesigned Avalon models in 2000 and 2005 with goals of making the vehicles more powerful, stylish, and featuring updated interiors. Both launches spent heavily on network TV initially before shifting to local TV and magazines. Buick launched the Lucerne in 2005 to replace older models, focusing marketing on affluent consumers through partnerships with Martha Stewart. Buick also launched an updated LeSabre in 2000 targeting younger buyers through golf and airline partnerships. GM's Buick launched the LaCrosse in 2009 aiming to emphasize quality and dependability through magazine and local TV advertising.
Huggies Pull-Ups is a training pant product introduced by Huggies in 1989. It is now the dominant brand in the training pants category. Research found parents seek guidance on children's developmental milestones from family and friends. Huggies' strategy is to position Pull-Ups as an essential milestone in potty training, owning the space between diapers and underwear. Tactics include partnerships with parenting magazines, sponsoring family fitness events, interactive displays in stores, and TV placements presenting Pull-Ups as potty training mentors.
Trademark opposition in Italy - Introduction and comparison with the CTM systemEdith Van den Eede
This document outlines the opposition procedure for trademarks in Italy and compares it to the Community Trademark (CTM) system. It discusses the trademarks subject to opposition, time limits, grounds for opposition, parties who can initiate an opposition, fees and costs, and the opposition procedure. It also provides recommendations for businesses on trademark watching, registration strategies, and license agreements.
This document summarizes the key differences between opposition procedures for Italian trademarks (IT) versus Community Trademarks (CTM). It discusses substantive differences in grounds for opposition and divergence in Italian case law from CTM case law. Procedurally, it notes differences in who can lodge an opposition, fees, means of filing, time limits, appeals processes, choice of forum and other steps. The concluding remarks note the addition of oppositions to the Italian system but some remaining gaps and inexperience at the Italian Patent and Trademark Office.
Presentation Parma Relationship GIs and Trademarks 15March2013Edith Van den Eede
This document summarizes a presentation on the protection of geographical indications (GIs) in the EU. It discusses the differences between GIs and trademarks, and the relationship between the two. There are three main scenarios for the relationship: 1) where the GI prevails over the trademark due to legal protections for GIs, 2) where both the GI and trademark can coexist, and 3) where an established trademark may prevent the registration of a new GI. The presentation provides examples and analyses relevant case law to illustrate these scenarios.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Toyota is launching an integrated media campaign called "Our Life" to improve its image following recent recalls. The campaign includes a video contest for youth on themes like education and community. Winning videos will be shown on networks and Toyota's YouTube channel. A Toyota executive will appear on a talk show to discuss the recalls and the company's commitment to customers. The goals are to increase positive social media mentions, viewership of campaign videos, and ultimately improve Toyota's sales and reputation. The total estimated cost is $79.4-80.5 million over six months.
Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
The document provides information on BMW and Toyota, two large automobile manufacturers. BMW was founded in 1916 in Germany and sells luxury vehicles under the BMW, Mini, and Rolls-Royce brands. Toyota was founded in 1937 in Japan and is one of the world's largest automakers, producing vehicles sold under the Toyota, Lexus, Hino, and Daihatsu brands. Tables and charts show the companies' annual vehicle deliveries and sales from 2005-2010, with both experiencing declines during the economic downturn but sales increasing again. SWOT analyses are presented for each company's strengths, weaknesses, opportunities, and threats.
The British Motorsport Festival is an annual racing culture event held in Beijing that aims to promote auto sports, culture, and the automotive industry in China. The 2018 festival will take place on May 26-27 at the Red One Karting track in Beijing. Events will include karting competitions, a vintage car show, experiences for VIPs and the public, and activities to promote a British car and lifestyle culture. The festival hopes to bring together car enthusiasts while supporting the growth of motorsports in China.
The document summarizes the introduction and re-launch of the Toyota Prius hybrid car in the US market. It provides sales figures and discusses factors that affected its initial failure and later success. The first Prius, introduced in 2001, was small and underpowered but efficient. It failed to appeal to American consumers. The 2004 re-launch made the Prius bigger with more power and luxury features, improved fuel efficiency, and aggressive marketing. Prius sales increased from 15,000 in 2004 to over 500,000 in 2006 due to these changes and factors like high gas prices, government incentives, and growing environmental awareness.
This document provides an overview and agenda for a marketing management course on the introduction of Toyota's new electric vehicle, the Prius EV. It outlines the car's features and benefits, analyzes market demands and Toyota's strengths, weaknesses, opportunities, and threats. It then details sales objectives, marketing strategies and tactics, a proposed television commercial, and financial forecasts for production costs, revenue, and profit margins over three years.
Volkswagen promotes its vehicles through various customer offers, media promotions, and web promotions. Some customer offers include a free electric guitar with certain vehicle purchases in 2007 and a complimentary iPod with Beetle purchases in 2003. Media promotions involve TV, print, and online advertising campaigns. Web promotions include podcasts, mobile services portals on MSN, and an online card game hosted on MSN Messenger. These promotional campaigns have significantly increased traffic and engagement on Volkswagen's website and with its brand.
The document provides an investor presentation for Winnebago Industries, a manufacturer of motorhomes, travel trailers, and fifth wheels. It summarizes that Winnebago is an industry leader with a non-union workforce of 2,900, revenues of $913.5 million, and market share of 19.1% for motorhomes and 1% for towables. The presentation highlights the recovering RV market, new product opportunities, vertical integration advantages, and improving financial results as Winnebago leverages increased production volumes.
Tata Motors is India's largest automobile company. It produced its first people's car in India and had a net profit of 9,274 crore (US$2.07 billion) in 2010-2011. The company uses various promotional strategies including public relations, trade fairs and exhibitions, sponsorship of events, and offering customers promotions such as financing options, test drives, insurance, scholarships for college students, and space flights. It promotes across various media including television, radio, print, and online through methods like ads, podcasts, games, and social media pages.
This document provides an overview of the NO.1 KOREAN MEDIA NETWORK IN AMERICA called Koreadaily.com. It summarizes Koreadaily.com's various digital properties including its website, mobile site, mobile app, e-commerce site, and JTBC streaming service. It also provides traffic, demographic and usage statistics for each property as well as advertising opportunities, rates and contact information.
The document provides information about Toyota, including:
- Toyota was founded as a textile machine company and launched its first car in 1947. It employs over 400,000 people worldwide and had revenue of $272.7 billion in 2012.
- Toyota seeks to create a more prosperous society through automotive manufacturing while sustaining profitable growth through excellent customer experience and dealer support.
- The Toyota Production System aims to provide high quality, low cost, and short lead times by eliminating waste. Toyota has many brands and subsidiaries around the world.
- Financial information is provided for Toyota and its major competitors over several years, showing Toyota's consistent growth and profitability. Detailed assets, liabilities, and
Jeff Holland has over 20 years of experience in PR and marketing communications. He has led successful campaigns for automotive and energy companies, specializing in product launches, media relations, and events. Notable projects include developing partnerships and media tours for GM vehicles, planning reveal events for concept cars, and coordinating Suzuki's involvement in a television show. He also led communications for renewable energy projects and various motorsports initiatives.
Blogtalkradio (BTR) is an online radio platform that allows anyone to host a live radio show over the phone or Skype. It has tens of thousands of hosts and millions of monthly listeners. BTR generates revenue from premium subscription fees for hosts and by sharing advertising revenue between hosts and BTR. It has a first mover advantage in online radio broadcasting and integrates with leading social networks. However, competition from other forms of social media may threaten its market position over time.
Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
AT&T is a large telecommunications company founded in 1983 that provides wireless, wireline, internet, and consulting services. It has 281,000 employees, $123.28 billion in annual revenue, and is led by CEO Randall Stephenson. Key offerings include the fastest 3G network, wireless services for iPhone, and U-verse TV. Recent financial highlights showed strong growth in wireless customers and revenues as well as stabilization in business markets.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Toyota is launching an integrated media campaign called "Our Life" to improve its image following recent recalls. The campaign includes a video contest for youth on themes like education and community. Winning videos will be shown on networks and Toyota's YouTube channel. A Toyota executive will appear on a talk show to discuss the recalls and the company's commitment to customers. The goals are to increase positive social media mentions, viewership of campaign videos, and ultimately improve Toyota's sales and reputation. The total estimated cost is $79.4-80.5 million over six months.
Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
The document provides information on BMW and Toyota, two large automobile manufacturers. BMW was founded in 1916 in Germany and sells luxury vehicles under the BMW, Mini, and Rolls-Royce brands. Toyota was founded in 1937 in Japan and is one of the world's largest automakers, producing vehicles sold under the Toyota, Lexus, Hino, and Daihatsu brands. Tables and charts show the companies' annual vehicle deliveries and sales from 2005-2010, with both experiencing declines during the economic downturn but sales increasing again. SWOT analyses are presented for each company's strengths, weaknesses, opportunities, and threats.
The British Motorsport Festival is an annual racing culture event held in Beijing that aims to promote auto sports, culture, and the automotive industry in China. The 2018 festival will take place on May 26-27 at the Red One Karting track in Beijing. Events will include karting competitions, a vintage car show, experiences for VIPs and the public, and activities to promote a British car and lifestyle culture. The festival hopes to bring together car enthusiasts while supporting the growth of motorsports in China.
The document summarizes the introduction and re-launch of the Toyota Prius hybrid car in the US market. It provides sales figures and discusses factors that affected its initial failure and later success. The first Prius, introduced in 2001, was small and underpowered but efficient. It failed to appeal to American consumers. The 2004 re-launch made the Prius bigger with more power and luxury features, improved fuel efficiency, and aggressive marketing. Prius sales increased from 15,000 in 2004 to over 500,000 in 2006 due to these changes and factors like high gas prices, government incentives, and growing environmental awareness.
This document provides an overview and agenda for a marketing management course on the introduction of Toyota's new electric vehicle, the Prius EV. It outlines the car's features and benefits, analyzes market demands and Toyota's strengths, weaknesses, opportunities, and threats. It then details sales objectives, marketing strategies and tactics, a proposed television commercial, and financial forecasts for production costs, revenue, and profit margins over three years.
Volkswagen promotes its vehicles through various customer offers, media promotions, and web promotions. Some customer offers include a free electric guitar with certain vehicle purchases in 2007 and a complimentary iPod with Beetle purchases in 2003. Media promotions involve TV, print, and online advertising campaigns. Web promotions include podcasts, mobile services portals on MSN, and an online card game hosted on MSN Messenger. These promotional campaigns have significantly increased traffic and engagement on Volkswagen's website and with its brand.
The document provides an investor presentation for Winnebago Industries, a manufacturer of motorhomes, travel trailers, and fifth wheels. It summarizes that Winnebago is an industry leader with a non-union workforce of 2,900, revenues of $913.5 million, and market share of 19.1% for motorhomes and 1% for towables. The presentation highlights the recovering RV market, new product opportunities, vertical integration advantages, and improving financial results as Winnebago leverages increased production volumes.
Tata Motors is India's largest automobile company. It produced its first people's car in India and had a net profit of 9,274 crore (US$2.07 billion) in 2010-2011. The company uses various promotional strategies including public relations, trade fairs and exhibitions, sponsorship of events, and offering customers promotions such as financing options, test drives, insurance, scholarships for college students, and space flights. It promotes across various media including television, radio, print, and online through methods like ads, podcasts, games, and social media pages.
This document provides an overview of the NO.1 KOREAN MEDIA NETWORK IN AMERICA called Koreadaily.com. It summarizes Koreadaily.com's various digital properties including its website, mobile site, mobile app, e-commerce site, and JTBC streaming service. It also provides traffic, demographic and usage statistics for each property as well as advertising opportunities, rates and contact information.
The document provides information about Toyota, including:
- Toyota was founded as a textile machine company and launched its first car in 1947. It employs over 400,000 people worldwide and had revenue of $272.7 billion in 2012.
- Toyota seeks to create a more prosperous society through automotive manufacturing while sustaining profitable growth through excellent customer experience and dealer support.
- The Toyota Production System aims to provide high quality, low cost, and short lead times by eliminating waste. Toyota has many brands and subsidiaries around the world.
- Financial information is provided for Toyota and its major competitors over several years, showing Toyota's consistent growth and profitability. Detailed assets, liabilities, and
Jeff Holland has over 20 years of experience in PR and marketing communications. He has led successful campaigns for automotive and energy companies, specializing in product launches, media relations, and events. Notable projects include developing partnerships and media tours for GM vehicles, planning reveal events for concept cars, and coordinating Suzuki's involvement in a television show. He also led communications for renewable energy projects and various motorsports initiatives.
Blogtalkradio (BTR) is an online radio platform that allows anyone to host a live radio show over the phone or Skype. It has tens of thousands of hosts and millions of monthly listeners. BTR generates revenue from premium subscription fees for hosts and by sharing advertising revenue between hosts and BTR. It has a first mover advantage in online radio broadcasting and integrates with leading social networks. However, competition from other forms of social media may threaten its market position over time.
Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
AT&T is a large telecommunications company founded in 1983 that provides wireless, wireline, internet, and consulting services. It has 281,000 employees, $123.28 billion in annual revenue, and is led by CEO Randall Stephenson. Key offerings include the fastest 3G network, wireless services for iPhone, and U-verse TV. Recent financial highlights showed strong growth in wireless customers and revenues as well as stabilization in business markets.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
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Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
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Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
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18. Need for speedPrimary Competitors Toyota Avalon ($32,445) Nissan Maxima ($30,810) Buick LaCrosse ($26,495) Ford Taurus ($25,170) Sources: Azera Exchange and autos.msn.com
32. Launch spending from February to March decreased substantially by $22,258,400 and then slightly increased by $1,646,100
33. Even with a major decrease in spending from February to March, launch sales continued to increase
34. Sustain sales stayed consistent from May to July and didn’t Decrease/increase compared with launch sales Sources: Polk , Auto News, and Kantar *Includes Factory and Dealer Association
41. B-to-B: $15,000ota factory spent the most on Network TV (41%) February-April Insight: Launch had heavy factory spending in Network TV, then abandoned TV to sustain run in magazines and Spot TV (sustain spot TV had 50/50 factory and dealer spending) May-July Source: Kantar *Includes factory and association ** Dealer Association Spending
44. Mini movie bridges the gap between season 4 and season 5
45. A “making-of” special on the mini movie was shown on the Fox Movie ChannelInsight: with this campaign, less news programs were used and Toyota chose to incorporate more prime time programs Sources: Kantar and http://adage.com/article/news/toyota-vehicles-integrated-fox-s-24/47653/ Source: Nielsen 9/28/09-2/21/09 and 9/27/10-2/27/10 Excluding Sports
51. Lauren Fix, “The Car Coach” provided safe-driving and car-care tips to women using a Toyota vehicle as an example
52. Sponsored ContestInsight: Target market included both men and women upscale consumers with a clear interest in business and politics but also maintain a variety of upscale hobbies http://www.edmunds.com/car-safety/what-are-automakers-doing-for-women-part-ii-toyota-takes-an-american-approach.html Sources: Kantar and Source: Nielsen Aggregate Avg. Rtg. 09/28/08-2/28/09 and 9/28/09-2/28/10
76. Affluent theme portrayed in some print creatives promoting the new spacious interior and the higher quality materials incorporated in vehicle
77. In other creatives, the question of “sparkling or still” compares the redesigned vehicle to eating at an upscale restaurant Source: Kantar *TV creative could not be found for this year
78.
79. In 2000 their focus was for consumers to perceive the Avalon as a more luxurious and upscale vehicle
80. In 2005 their focus was to portray the Avalon as a more fun and stylish vehicle
81. Both Avalon launches were launched and abandoned by Toyota
82. Spending vs Unit Sales 2005: as launch and sustain spending decreased, units sold increased. This could be a result of increased spending on Spot TV and attracting consumers on a local level.
83. Spending vs Unit Sales 2000: a consistent fluctuation of launch and sustain spending led to an continuous increase in units sold. Most of launch and sustain spending was allocated to TV instead of print which could have helped to increase sales because of the mass reach.
84. Overall, each launch and sustain appeared successful because in both launches Toyota incrementally decreased while unit sales continuously increased
86. In 2000 Toyota decided to go with more of a luxurious and upscale theme and then in 2005, Toyota chose to portray Avalon as a more fun and whimsical vehicle
87. Avalon shifted focus on affluent males in 2000 to a campaign focused on bothwomen and men consumers in 2005
99. 19 mpg city and 28 mpg highwayhttp://www.autonews.com/article/20051108/SUB/511080701
100.
101. Launch sales also experienced a substantial increase when sales jumped by 2,429 units from October to December and continued to increase by 3088 in January
102. Sustain spending dramatically increased from January to February by $11,503.1 and then decreased in March by $5,854,300Sources: Polk and Auto News *Includes Factory and Association
111. US Internet: $2,557,700October-December Insight: in both the launch and the sustain TV was the biggest spend Buick Factory spent the most on Network TV (38%) January-March Source: Kantar *Includes factory and association **Dealer Association Spending
112. TV Launch and Sustain Spending: $42,460,100 Popular Networks Used: Featured on “The Apprentice: Martha Stewart” and also “Martha Stewart Living” *More info on OOH slide Insight: seems like more affluent networks such as news and leisure networks are being incorporated into this campaign http://www.adweek.com/news/advertising/buick-moves-beyond-precision-82678 Source:
113. Print Launch and Sustain Spending: $18,704,300 Popular Magazine Categories Used: Finance Travel and Leisure Golf and Cars Target Market: a more established consumer with a strong interest in the economy but also has other hobbies
116. Elements of the Lucerne VIP Premiere Nights were featured on Martha Stewart Living on December 1, 2005 which included a recreated scene from Stewart’s 20-page guide the “Perfect Party Handbook” (brought to viewers by Buick)http://www.adweek.com/news/advertising/buick-moves-beyond-precision-82678 Source:
117.
118. Both print and TV creatives focus on the newly redesigned interior and exterior styling of the vehicle
119. TV commercials contained basic information about the Lucerne, no real theme to the campaignPrint TV Source: Kantar
139. Consumers who purchase an OnStar-equipped Lucerne receive two round-trip airline tickets to anywhere in the USA, Canada or the CarribbeanTiger Woods made his debut as a new spokesperson on Feb. 12-13 at the Buick Invitational Golf Tournament
140.
141. Updated and redesigned version with a better price point for Buick’s target market
142. Use of Martha Stewart in the Lucerne’s 2005 campaign helped to attract an older audience, not just women but men as well
143. Integration with NBC’s Apprentice helped to reinforce this and promote the new Lucerne vehicle
144. In October of 2005, Buick only sold 285 Lucerne vehicles and then drastically increased their sales to 2724 vehicles in November
145. This could be due to a slight increase in spending and launch exposure of the vehicle
146. 2000 was a big year for Buick with the introduction of Tiger Woods as their new main spokesperson
147. This strengthened their partnership with the PGA Tour which included their Buick Open golf tournament
148. Buick is consistently focusing on an older generation of consumers (baby boomers) in 2000 but is still reinventing the vision of the brand
149. Adding new features and updating the interior and exterior styling of the vehicle
150. TV integration on the Sopranos maintains Buick’s focus on the baby boomer generation but also exposes the vehicle to other viewers who follow the programhttp://www.adweek.com/news/advertising/buick-moves-beyond-precision-82678 Source:
175. Network Radio: $64,900July-September Insight: Buick chose to spend the most on magazines for the launch and then sustain with high spending in both TV and magazines October-December Source: Kantar *Includes factory and association **Dealer Association Spending
178. PGA Tour coverage by the Golf Channel promotes interactive zone at the 17th hole and the newly redesigned Buick Lacrossehttp://www.pgatour.com/2009/tournaments/r035/06/23/action/index.html
179. Print Launch and Sustain Spending: $36,194,200 Popular Categories Used: Sports and Leisure News Ethnic Target Market: ethnic magazine choices show that Buick is trying to appeal to consumers of all races but still maintaining their established audience Source: Kantar
187. Complimentary sleeve of golf balls and exclusive access to new bleacher seating and viewing areashttp://adage.com/article/news/marketing-buick-pokes-fun-lexus-ads/139029/ http://www.pgatour.com/2009/tournaments/r035/06/23/action/index.html
188.
189. TV commercial “Crosswalk” features pedestrians stopping in the middle a crosswalk admiring the new redesigned Buick Lacrosse
190. Print carries on that idea by stating “you be the judge” encouraging consumers to research the car a little deeperPrint TV Source: Kantar
223. In 2005, Buick decided to focus their campaign around their new spokesperson Tiger Woods but in 2009, they shifted their campaign focus to accentuate the redesigned features of the vehicle
224. More money spent on TV than print in 2005 but then in 2009 Buick decided to spend more money on print than TV
225. 2009: “EX your Lexus”: use of direct competitors in billboards to attract attention to Buick billboards, which received coverage by various auto blogs and advertising websites
231. Executive Summary Toyota Avalon Overall Campaign Goals: 2005: make the Avalon more powerful, more stylish, and larger 2000: design the Avalon as a more powerful, roomier, and more technologically advanced vehicle Buick Lucerne/Lesabre Overall Campaign Goals: 2005: offer a quieter, safer and more stylish vehicle 2000: to attract younger, more family-oriented buyers Buick Lacrosse Overall Campaign Goals: 2009: attract a new target market that is 10 yrs younger than current target market (late boomers) 2005: focus on quality and long term dependability Photos: www.bing.com/autos/research
235. Vehicle embodies the luxury appeal of a Lexus without the high price
236. Toyota seems to be targeting a more youthful-boomer consumer
237. Use of established but stimulating magazines and TV programs
238. Mindset of “even though you’re a boomer, you don’t have to drive like one”
239. Toyota was executing a brand campaign while launching the 2000 Toyota Avalon to increase brand opinion while drawing attention to the newly redesigned vehicle
240. Seems like they are trying to attract more women consumers to their brandbased on their sponsorship of Glamour Magazine’s “Women Of The Year Awards” and Oprah’s “Live Your Best Life tour
241.
242. Launch spending from February to March decreased substantially by $22,258,400 and then slightly increased by $1,646,100
243. Even with a major decrease in spending from February to March, launch sales continued to increase
244. Sustain sales stayed consistent from May to July and didn’t Decrease/increase compared with launch sales Sources: Polk and Auto News
245.
246. From November to December 1999, launch spending decreased by $5,107,500 and then increased in January 2000 by $2,215,600
247. Sales increased from January to February 2000 by 847 vehicles and stayed pretty consistent throughout the sustain of the vehicle*Unit sales not available for 1999 *Sources: Polk and Auto News
250. Lauren Fix, “The Car Coach” provided safe-driving and car-care tips to women using a Toyota vehicle as an example
251. Sponsored Contest: winner received their own series of life-coaching seminarshttp://www.theautochannel.com/news/2005/05/13/076229.html http://www.edmunds.com/car-safety/what-are-automakers-doing-for-women-part-ii-toyota-takes-an-american-approach.html
258. TV and Print Details TV Spending: $XX Place logos Categories Print Spending: $XX Place book covers Categories Creative Place pictures and add a caption of basic description
259. TV Spending, Networks, and Insights Launch TV Spending: $19,249,000 Popular Cable Networks Used: Insight: seems like they are targeting a more mature audience who enjoys watching the news but also keeps up with world/celeb events Source: Kantar
260. Print-Toyota 2000 Launch Print Spending: $8,248,000 Popular Magazines Categories Used: Business Epicurean Travel Insight: target market was affluent males that enjoy leisure activities such as traveling and food tasting Source: Kantar
268. Owned by New Jersey State Assemblyman Ronald Zellman who is played by guest star Peter Riegert in the episode
269. Quick glimpse of character’s license plate and Buick emblem http://www.imcdb.org/vehicle_26402-Buick-LeSabre-2000.html
270. Print-Buick Lesabre 2000 2000 Print Spending: $3,703,400 Popular Magazine Used: Golf World AARP O Magazine Sports Illustrated Time Target Market: mature consumers from both sexes that have a variety of such as sports and world news
279. Extension of TV series sponsorshiphttp://adage.com/article/news/buick/105207/ http://trishield.com/buick-021705a-release.shtml
280. Print-Buick Lacrosse 2005 Total Print Spending: $34,623,700 Popular Magazines Used: Time Golf Digest Food Network Essence Newsweek Ebony Target Market: multi-racial audience with an interest in current events and more sophisticated hobbies
Editor's Notes
Need name for food mags
Get better pic if possible
TV Categories
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Need another print creative
picture
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Include creative
Need to add programs
Need to add moreMove Hilton sponsorship to this slide.