Brief Presentation for Work Club brief 2/3/11.

1. Aylesbury Estate

2. The Situation. A community that is technologically deprived. Lack of funding for computers. Lack of disposable income. No jobs/high unemployment.

3. The Solution. Technology, and advice on how to use it. Help in improving overall computer literacy. A modern way to bring the community together. Inspiring people to make a difference in their lives.

4. The Brand – Apple. Friendly. Latest technology. Well known. Easy to use.

6. The Plan. An iLounge which allows residents to learn and develop skills. Teach basic computer skills. More advance workshops which are useful in getting a job. Fun activities for kids/teens. Bringing the community closer together.

7. The Floorplan. Rows of iMacs Lounge area (MacBooks & iPads)