This document discusses the perception process and how it relates to marketing of personal care products for men and women. It describes perception as a three stage process of sensation, attention, and interpretation that translates stimuli into meaning. It then explains how society's expectations of masculinity and femininity influence the types of products men and women buy. Specifically, it notes that deodorants and body sprays are marketed towards men with smells, textures, and colors that project strength and elegance. The document concludes by stating that body care has long been viewed as only for women, so a range of products were created for and marketed specifically to women, while products for men help men assert their masculinity.

1. RAIN
 Nguyen Quoc Phi Khanh 1258024
 Nguyen Thi Quynh Mai 1258031
 Nguyen Thi Que Chi 1258005

2. I. Perception is a three-stage process that
translates raw stimuli into meaning

3. Sensation

4. o The immediate response of
our sensory receptors to such
basic stimuli as light, colour,
taste and sound.

5. Perception
o selected, organised, and interpreted

6. Sensory
stimuli
• Sight
• Sounds
• Smells
• Taste
• textures
Sensory
receptors
• Eyes
• Ears
• Nose
• Mouth
• Skin
Exposure Attention
Interpreta
tion

7. Deodorant & body spray
o Smell : manliness, diverse
o Texture : shows strong personality
o Color : dark, elegance

10. II. Society's expectations of masculinity and
femininity help to determine the products we
buy to be consistent with these expectatioms

11. Body care and beauty are
just for women

12. A range of products
for women appear

13. Advertisement on
newspaper, on TV

14. Assert their masculinity

15. Products
For men
Especially for men
57.15%
42.85%

17. Just for men