Avatar-based marketing involves using virtual representations of users (avatars) in online communities and virtual worlds to engage with customers. Several large virtual worlds exist, including Second Life, which has over 27 million registered users and $12 million spent daily. In these worlds, users can socialize, design products, and run virtual businesses. Some real-world companies have established a presence by opening virtual stores or showrooms to advertise, get customer feedback, and even sell real products. While avatar-based marketing shows potential in India as internet use grows, challenges include low penetration, infrastructure issues, and user privacy concerns regarding data collection.
Sales Management and Distribution Process at Dadar flower market in MumbaiKartik Mehta
I find myself waking with the sun to catch the Dadar flower market at its busiest. Although it is open all day, the market’s peak hours are 4 a.m. to 9 a.m. — shortly after the night’s deliveries have been unloaded.
I have barely left Dadar station when the sidewalks begin to overflow with flowers — vendors already fashioning their purchases from the market into bouquets and garlands, leading me toward the source like breadcrumbs on a trail. My steps quicken as the scent of jasmine blossoms grows.
Just outside the covered portion of the 720-stall market, I meet Surin and Suresh, seated on overturned crates behind their wares. They are both from Mumbai and have worked in the flower business for nearly 20 years. “This is our ancestors’ business, so we are doing it too.”
They point out bright-green tulsi leaves to me, explaining that they are used for “medicine and puja,” or special Hindu ceremonies. It isn’t until I get home and look up tulsi that I learn it is also known as holy basil, which explained why the market was so redolent of it.
Sales Management and Distribution Process at Dadar flower market in MumbaiKartik Mehta
I find myself waking with the sun to catch the Dadar flower market at its busiest. Although it is open all day, the market’s peak hours are 4 a.m. to 9 a.m. — shortly after the night’s deliveries have been unloaded.
I have barely left Dadar station when the sidewalks begin to overflow with flowers — vendors already fashioning their purchases from the market into bouquets and garlands, leading me toward the source like breadcrumbs on a trail. My steps quicken as the scent of jasmine blossoms grows.
Just outside the covered portion of the 720-stall market, I meet Surin and Suresh, seated on overturned crates behind their wares. They are both from Mumbai and have worked in the flower business for nearly 20 years. “This is our ancestors’ business, so we are doing it too.”
They point out bright-green tulsi leaves to me, explaining that they are used for “medicine and puja,” or special Hindu ceremonies. It isn’t until I get home and look up tulsi that I learn it is also known as holy basil, which explained why the market was so redolent of it.
financials of the company,trent sub brands, existing product strategy, rank wise competitors, stores, retail business area, sales per square feet of business area, operating standards, revenue sales, operating profit, profit after tax, financials, looking forward
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Business Plan for Production of Single Wall Steel Water Bottles Highly Profit...Ajjay Kumar Gupta
Business Plan for Production of Single Wall Steel Water Bottles Highly Profitable Investment Opportunities for Startup
Water is required not only to quench your thirst, but also to provide you with vital nutrients. Contaminants in water, on the other hand, may have a negative impact on your health. This is why you must pay attention not only to the water purification process but also to how you store water. Many of us have developed the habit of storing water in plastic bottles, which is harmful to our health.
For More Details:- https://niir.org/project-reports/projects/packaging-industry-beverage-can-bottles-blister-packs-carton-bags-plastic-bottles-skin-pack-tin-can-boxes-shrink-wrap-barrel-crate-aseptic-container-active-flexible-rigid-plastic-metal-flexible-glass-paper-board-food-beverage-projects/z,,62,0,a/index.html
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: www.entrepreneurindia.co , www.niir.org
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Summer Internship Project MBA at Britannia Industry LimitedDalpat Parihar
this is a summer internship project done in the Britannia organization.
Topic
A study of managing FMCG brand awareness in a marketer point of view with special reference of Britannia biscuit.
financials of the company,trent sub brands, existing product strategy, rank wise competitors, stores, retail business area, sales per square feet of business area, operating standards, revenue sales, operating profit, profit after tax, financials, looking forward
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Business Plan for Production of Single Wall Steel Water Bottles Highly Profit...Ajjay Kumar Gupta
Business Plan for Production of Single Wall Steel Water Bottles Highly Profitable Investment Opportunities for Startup
Water is required not only to quench your thirst, but also to provide you with vital nutrients. Contaminants in water, on the other hand, may have a negative impact on your health. This is why you must pay attention not only to the water purification process but also to how you store water. Many of us have developed the habit of storing water in plastic bottles, which is harmful to our health.
For More Details:- https://niir.org/project-reports/projects/packaging-industry-beverage-can-bottles-blister-packs-carton-bags-plastic-bottles-skin-pack-tin-can-boxes-shrink-wrap-barrel-crate-aseptic-container-active-flexible-rigid-plastic-metal-flexible-glass-paper-board-food-beverage-projects/z,,62,0,a/index.html
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: www.entrepreneurindia.co , www.niir.org
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Summer Internship Project MBA at Britannia Industry LimitedDalpat Parihar
this is a summer internship project done in the Britannia organization.
Topic
A study of managing FMCG brand awareness in a marketer point of view with special reference of Britannia biscuit.
The power-point presentation is a summary of a HBR article on creativity in advertising. It also demonstrates its relation to theory from the book "Introduction to marketing management " by Philip Kotler and advertisements supporting the theory. Be sure to view this with good internet facility. It is 130 MB in size and contains few video commercials.
This slide is a short description as to how companies are targeting at bigger share of the market using new methods to connect to the consumers like in NFS you can have a first hand experience of a car in a virtual environment, customise your car with Pirelli or Michelini tyres, have custom alloys etc. FIFA allows its users to have a try on their new shoes online and new jerseys before they try out in the actual. So, its a fantastic new way of marketing and as the world is getting online, more and more potential this sector will grow.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Serious Games for Marketing: Learnings from Corporate and Amateur Efforts in ...Tyler Pace
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation
of builds can be improved.
Similar to Avatar based marketing in indian context (20)
2. Demystification of an Avatar A Brief History of Word AVATAR According to Hindu Mythology, Avatar describes the worldly incarnation of Lord Vishnu. It was popularized in its Cybersense by Neal Stephenson in his 1992 cult novel Snow Crash.
4. Demystification of an Avatar Visual representation of a user in an online community. Conspicuous online manifestation of people’s desire to try out alternative identities. Avatars are endowed with mannerisms, skills and wardrobes.
8. It is a direct continuation of Project Entropia, with MindArk reporting a 2006 in-game turnover of over 3.6 Billion PED ($360 Million USD)
9. Over 650 000 registered participants from over 220 countriesVirtual Social Interaction Sites: 1. Entropia Universe
10.
11. Some of the companies that have partnerships to sell real world items within the Entropia Universe include 'Vexed Generation Clothing Ltd' of London, England, and '21st Century Fine Art' which has its real world offices in New York. 21st Century Fine Art have also opened a gallery in the heart of 'New Oxford' within the Entropia UniverseBusiness Opportunities@Entropia
13. Itis a 3D online virtual world created by Will Harvey and Jeffrey Ventrella Venue for socializing with less role-playing than is typically found in MMORPGs It contains 12 major islands and numerous smaller islands, 500,000 members and many community places including businesses Virtual Social Interaction Sites: 2. There.com
52. Reality of Virtual World ‘Value’ of a thing determines price. ‘Real Money’ economy is connected to virtual world economy through the exchange rates w.r.t. to the site. For eg. it is Lindex for Second Life Economy figures and statistics are available on the respective website.
53. Myriad Possibilities and Opportunities Fast increasing number of Avatars. Thriving business on 3D social networking sites. E-commerce model: From Virtual to Real world. A right place to advertise.
54. Marketing in Virtual Worlds Ability to generate sustained consumer engagement with a brand. Second Life residents run businesses that sell virtual products and services priced in Second Life’s Linden dollars. Wells Fargo Bank operates a virtual world called Stagecoach Island, designed to educate teens about money matters. Coke Studios is a teen-oriented virtual world run by Coca-Cola.
55. Marketing to Avatars Advertising has always targeted a powerful consumer alter ego Marketing depends on soliciting people’s dreams Avatars might also be enlisted to play a marketing role.
58. As the barriers between virtual worlds and real life blur, so do the barriers between virtual worlds and the rest of cyberspace. Marketing to Avatars
59. Live customer attendee and feedback can be outsourced! Letting customer create a new shirt design, and see if other avatars buy that => if yes, new product development back in real world. Buying real world products from virtual world! (shipped, paid in linden dollars) Marketing to Avatars
60. Real Brands in Not-So-Real World Second Life - Nike sold virtual shoes to avatars. There - Levi Strauss promoted a new style of jeans. Sims Online - McDonald’s installed virtual fast-food kiosks Sims Online - Intel incorporated its logo into the screens of virtual computers Habbo Hotel - Kellogg’s sponsored a competition Second Life - Coke machines/kiosks are common. Second Life – Adidas did a marketing campaign for one of its products, while Toyota sold virtual cars.
61. Real World Business in Virtual World Best Buy Geek Squad For Second Lifers with a technical bent, Geek Squad Island is a great place to get free technical support. http://slurl.com/secondlife/Geek%20Squad%20Island/175/173/72
62. H&R Block The H&R Block presence on Second Life is an accountant's paradise Real World Business in Virtual World
63. Real World Business in Virtual World Cisco Island Well-populated island showcases Cisco products in a cleanly designed "connected home" of the future
64. Reuters A free gadget at Reuters helps people to stay in touch with the news in the physical world Real World Business in Virtual World
65.
66. Drafting table to build the basic components of a real-world computerReal World Business in Virtual World
67. Sun Microsystems Chat sessions related to Client/Server, Java, Cell phones, etc. Real World Business in Virtual World
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69. Car garage lets people customize vehicles to their liking, including the paint job and styling
73. Employees use private island for client discussionsReal World Business in Virtual World
74. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Every 10th individual in urban India has accessed the internet Source: Online Gaming in India March 2007, IAMAI
75. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market 100% user base growth in 2006 over 2004 Overall penetration less than 5% Source: Online Gaming in India March 2007, IAMAI
76. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Internet is percolating across India, from a high 64% of all users in 2001, the top 4 metros now account for 50% of all users Source: Online Gaming in India March 2007, IAMAI
77. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Internet is still an affluent phenomenon Source: Online Gaming in India March 2007, IAMAI
78. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Biggest target segment on internet – School going kids and Youth Source: Online Gaming in India March 2007, IAMAI
79. Fitment of Avatar Based Marketing in Indian Context Online Advertising in India Internet advertising comprised less than one per cent of advertising in the year 2005 Expected to be four per cent by the year 2010 i.e. 747 crores on a base of 19,562 crores Growth of the online ad industry will be consistently more than 40%
80. Advantage: Indian Marketers Counter Touch and feel mentality of Indian consumers Leverage creativity of customers – free of cost! Digital self – true aspiration of consumer Right place for test marketing After sale services through virtual sites Fitment of Avatar Based Marketing in Indian Context
84. Language is a major barrier to popularize Virtual 3D sites in India “Each virtual world has a different culture” Major Challenges for ABM in India
85. Consumers’ privacy concerns about the detailed tracking of avatar data pose obvious challenges Operators of virtual worlds make sporadic attempts to limit the unauthorized use of real-world brands Strong resistance to real-world commercial encroachment exists in many virtual worlds. Major Challenges for ABM in India